SEO in 2026: The 5 trends you need to understand now

Search engines are evolving faster than most strategies can keep up. This year alone, hardly a week passed without something entirely new being announced. SEO is no longer just about rankings. If you don’t evolve your strategy now, you risk losing visibility exactly where decisions are made: in the new search interfaces of Google and […]

ChatGPT Ads: How OpenAI Is Reinventing the Advertising Game

There’s been speculation for months about advertising inside ChatGPT. So when OpenAI CEO Sam Altman hinted at upcoming ad experiments in summer 2025, it didn’t exactly shock most marketing experts. But now, with new statements in November, that vision is taking shape for the first time — and it could fundamentally transform digital marketing as early as 2026. […]

ChatGPT Atlas: The Browser That Wants to Rewrite the Internet

Following the launch of Perplexity’s Comet browser, OpenAI is stepping up with its own entry: Atlas. But this isn’t just another Chrome clone with an AI sidebar — it’s a fundamental shift in how we experience the web. Atlas doesn’t just display websites; it understands, summarizes, contextualizes, and soon, it will be able to act on its […]

Google introduces AI Overviews in Discover – here’s what it means for you

Google continues to expand its AI features: after launching AI Overviews in classic search, the company is now bringing them to the Google Discover feed — initially in the U.S., South Korea, and India. This means that discovering new content on mobile devices will increasingly be shaped by AI-generated summaries. For publishers and content marketers, this is both an exciting and challenging […]

“Apps in ChatGPT”: OpenAI evolves into a true AI agent

You thought ChatGPT could only chat? Think again. OpenAI is turning its language model into a true AI agent — with access to tools like Booking, Expedia, Figma, and Spotify. Instead of just responding, ChatGPT can now take action: finding hotels, planning trips, building website structures, or even playing the right music. This marks the next evolutionary […]

Apertus: The New Open-Source AI from Switzerland

The AI world keeps moving – and now our neighbor Switzerland is joining the race in full force. Apertus, a fully open-source language model from Switzerland, has been making waves since September 2025. Developed by ETH Zurich, EPFL, and the Swiss National Supercomputing Centre in Lugano, Apertus aims to be more than just another alternative to ChatGPT & Co. – it […]

New Insights into AI Hallucinations: Why ChatGPT Sometimes Makes Up Facts

AI hallucinations are probably among the biggest challenges for large language models (LLMs). ChatGPT, Gemini, Mistral & Co. often come across as impressively smart – yet time and again they produce answers that are completely wrong. And not tentatively or cautiously, but with full confidence. So why does AI seem to hallucinate more and more? A recent research […]

Perplexity Comet Plus: New revenue model for publishers & Comet Browser explained

Perplexity is currently one of the most exciting players in the field of AI-powered search. It sees itself less as a classic chatbot like ChatGPT or Claude, and more as an “answer engine”—combining generative AI with structured web research. With its new subscription model Comet Plus and the in-house Comet Browser, the company aims to […]

GDPR-compliant ChatGPT alternatives: How to handle data protection with AI the right way

Are you looking for GDPR-compliant ChatGPT alternatives that let you use AI in your company safely and effectively? Then you’ve come to the right place. Because as practical as chatbots may be—once personal data is involved, things get tricky. Many popular tools like ChatGPT, Gemini, or Claude aren’t designed to comply with European data protection standards. They […]

What is an API? Simply explained.

Imagine you’re ordering your favorite dish at a restaurant. You don’t speak directly with the kitchen—instead, a waiter takes your order, brings it to the kitchen, and later delivers the finished meal to your table. That’s exactly how an API works: it’s the go-between for two systems, like your app and a server. Whether you’re […]