Structured Data with JSON-LD Schema: A Practical Guide for AI Search and the Agentic Web
Structured data helps search engines and AI systems understand your content more clearly. It does more than describe what appears on a page. It adds context: which entities are involved, how different pieces of content are connected, and what role a specific page plays within your website.
llms.txt: Hype, SEO trick, or a useful building block for AI visibility?
We set up llms.txt. Not because we believe that a small text file will suddenly open all the doors to ChatGPT, Claude, and the vast world of AI chatbots. But because we wanted to know what happens. To be precise: what really happens. Which bots access it? Do they follow the links? Do they also […]
Andromeda Update & Meta Advantage+: How AI Is Changing Facebook and Instagram Ads
Meta is fundamentally changing how ads are delivered on Facebook and Instagram. Put simply, the platform increasingly wants to decide for itself which ad is shown to which person. The algorithm is now designed to sift through a massive pool of creative assets more quickly and more accurately to determine the best match. With the […]
Boosting Digital Visibility in 2026: Why SEO Alone Is No Longer Enough
Just a few years ago, the world was simple: whoever ranked #1 on Google won. Today, that’s no longer enough. In 2026, online visibility will be determined not only by traditional search results, but also by Google AI Overviews, ChatGPT responses, Perplexity sources, and generative search systems. Many companies are suddenly realizing: Despite good rankings, […]
7 Examples showing the limits of AI
Artificial intelligence can do an astonishing amount today, and astonishingly quickly: provide answers, write texts, generate images, analyze data, produce code, or automate entire processes. For many companies, including ours, this represents a huge boost in productivity. And yes, it often works impressively well. Until suddenly something appears online that definitely shouldn’t be there. It’s […]
SEO in 2026: The 5 trends you need to understand now
Search engines are evolving faster than most strategies can keep up. This year alone, hardly a week passed without something entirely new being announced. SEO is no longer just about rankings. If you don’t evolve your strategy now, you risk losing visibility exactly where decisions are made: in the new search interfaces of Google and […]
ChatGPT advertising in 2026: OpenAI officially tests ads for the first time
There has been speculation for months. Now it’s official: OpenAI is testing advertising in ChatGPT – and, according to a release, the early results are “encouraging”. Also, since May 6, there is an Ads Manager available for U.S. users. OpenAI has recently started testing ads for Free and Go users in the US – separate […]
ChatGPT Atlas: The Browser That Wants to Rewrite the Internet
Following the launch of Perplexity’s Comet browser, OpenAI is stepping up with its own entry: Atlas. But this isn’t just another Chrome clone with an AI sidebar — it’s a fundamental shift in how we experience the web. Atlas doesn’t just display websites; it understands, summarizes, contextualizes, and soon, it will be able to act on its […]
Google introduces AI Overviews in Discover – here’s what it means for you
Google continues to expand its AI features: after launching AI Overviews in classic search, the company is now bringing them to the Google Discover feed — initially in the U.S., South Korea, and India. This means that discovering new content on mobile devices will increasingly be shaped by AI-generated summaries. For publishers and content marketers, this is both an exciting and challenging […]
“Apps in ChatGPT”: OpenAI evolves into a true AI agent
You thought ChatGPT could only chat? Think again. OpenAI is turning its language model into a true AI agent — with access to tools like Booking, Expedia, Figma, and Spotify. Instead of just responding, ChatGPT can now take action: finding hotels, planning trips, building website structures, or even playing the right music. This marks the next evolutionary […]