Website tracking & analytics explained in simple terms

Without clean website tracking, you’re flying blind when it comes to marketing. You invest in SEO, Google Ads, or paid social media, but you never really know which channel is actually driving conversions, where users are leaving, or which measures are influencing your sales. Clicks alone are not a strategy. Data is. At the same […]

The Google Antitrust Ruling: Implications for SEO and SEA

On September 2, 2025, U.S. District Judge Amit Mehta issued a landmark ruling in the antitrust case against Google LLC: While Google was classified as a monopolist in internet search, the company was able to avoid severe sanctions. The judge prohibited Google from entering into exclusive search engine agreements with device and browser manufacturers, but […]

More conversions: analyze and optimize the customer journey

Your Google Analytics dashboard is lighting up, numbers are climbing—but the desired conversion events just aren’t happening. You see users eagerly reading your blog posts, browsing your products, or even creating an account—only to vanish right before the finish line. Like a traveler studying a fascinating map, only to lose their way just before reaching […]

Contact Form 7 Tracking with Google Tag Manager

The WordPress plugin Contact Form 7 is quick to set up — but if you want to know which submissions actually turn into leads, you need a clean tracking setup. That’s where Google Tag Manager (GTM) comes in. It ensures your form submissions are reliably sent to Google Analytics 4 (GA4), Google Ads, or other […]