OMR 2026 in Hamburg: Exhibitors & Speakers
OMR Festival 2026 is once again one of Europe’s key events for marketing, digitalization, and tech. On May 5 and 6, 2026, Hamburg will once again become a hotspot for decision-makers, marketers, and digital innovators. On stage and across the expo, you’ll find well-known personalities, major platforms, and innovative companies coming together — including speakers […]
Andromeda Update & Meta Advantage+: How AI Is Changing Facebook and Instagram Ads
Meta is fundamentally changing how ads are delivered on Facebook and Instagram. Put simply, the platform increasingly wants to decide for itself which ad is shown to which person. The algorithm is now designed to sift through a massive pool of creative assets more quickly and more accurately to determine the best match. With the […]
ChatGPT advertising in 2026: OpenAI officially tests ads for the first time
There has been speculation for months. Now it’s official: OpenAI is testing advertising in ChatGPT – and, according to a release, the early results are “encouraging”. Also, since May 6, there is an Ads Manager available for U.S. users. OpenAI has recently started testing ads for Free and Go users in the US – separate […]
ChatGPT Atlas: The Browser That Wants to Rewrite the Internet
Following the launch of Perplexity’s Comet browser, OpenAI is stepping up with its own entry: Atlas. But this isn’t just another Chrome clone with an AI sidebar — it’s a fundamental shift in how we experience the web. Atlas doesn’t just display websites; it understands, summarizes, contextualizes, and soon, it will be able to act on its […]
Google introduces AI Overviews in Discover – here’s what it means for you
Google continues to expand its AI features: after launching AI Overviews in classic search, the company is now bringing them to the Google Discover feed — initially in the U.S., South Korea, and India. This means that discovering new content on mobile devices will increasingly be shaped by AI-generated summaries. For publishers and content marketers, this is both an exciting and challenging […]
“Apps in ChatGPT”: OpenAI evolves into a true AI agent
You thought ChatGPT could only chat? Think again. OpenAI is turning its language model into a true AI agent — with access to tools like Booking, Expedia, Figma, and Spotify. Instead of just responding, ChatGPT can now take action: finding hotels, planning trips, building website structures, or even playing the right music. This marks the next evolutionary […]
Is that even legal? Google Ads is now almost indistinguishable from organic results
Google is introducing a new way of labeling sponsored ads that makes them almost indistinguishable from organic search results. Instead of marking each ad individually as “sponsored,” the entire ad block is labeled—creating a design that blends seamlessly with the organic listings. For users, especially non-experts, it’s nearly impossible to tell the difference, as a new survey has […]
Apertus: The New Open-Source AI from Switzerland
The AI world keeps moving – and now our neighbor Switzerland is joining the race in full force. Apertus, a fully open-source language model from Switzerland, has been making waves since September 2025. Developed by ETH Zurich, EPFL, and the Swiss National Supercomputing Centre in Lugano, Apertus aims to be more than just another alternative to ChatGPT & Co. – it […]
New Insights into AI Hallucinations: Why ChatGPT Sometimes Makes Up Facts
AI hallucinations are probably among the biggest challenges for large language models (LLMs). ChatGPT, Gemini, Mistral & Co. often come across as impressively smart – yet time and again they produce answers that are completely wrong. And not tentatively or cautiously, but with full confidence. So why does AI seem to hallucinate more and more? A recent research […]
The Google Antitrust Ruling: Implications for SEO and SEA
On September 2, 2025, U.S. District Judge Amit Mehta issued a landmark ruling in the antitrust case against Google LLC: While Google was classified as a monopolist in internet search, the company was able to avoid severe sanctions. The judge prohibited Google from entering into exclusive search engine agreements with device and browser manufacturers, but […]