Google Smart Bidding Update 2026: What Is Changing for Target CPA and Target ROAS

Ausschnitt aus Google Ads

Google is adjusting its automated bidding system. Starting August 17, 2026, ad campaigns with limited budgets will be optimized more consistently toward their specified target CPA or target ROAS. This may have a noticeable impact on costs, conversion volume, and profitability. The Smart Bidding update is particularly relevant for campaigns that are “Limited by budget” […]

Is that even legal? Google Ads is now almost indistinguishable from organic results

Google is introducing a new way of labeling sponsored ads that makes them almost indistinguishable from organic search results. Instead of marking each ad individually as “sponsored,” the entire ad block is labeled—creating a design that blends seamlessly with the organic listings. For users, especially non-experts, it’s nearly impossible to tell the difference, as a new survey has […]

A/B Tests for Maximum Performance

Eine rote Fläche rechts und blaue Fläche links. Rechts der Buchstabe A, links der Buchstabe B, als Symbolisierung des A/B-Tests.

In digital marketing, success often hinges less on grand visions and more on small details. A single button, headline, or image can determine whether users click—or bounce. That’s where A/B testing shines: with clear hypotheses and a structured approach, you can uncover performance gains that would otherwise stay hidden in day-to-day operations. But A/B testing is […]

The Google Antitrust Ruling: Implications for SEO and SEA

On September 2, 2025, U.S. District Judge Amit Mehta issued a landmark ruling in the antitrust case against Google LLC: While Google was classified as a monopolist in internet search, the company was able to avoid severe sanctions. The judge prohibited Google from entering into exclusive search engine agreements with device and browser manufacturers, but […]

AI Max: How Google Is Injecting AI Directly Into Your Search Campaigns

AI is changing everything — not just how we search, but how we advertise. While AI Mode and Search Live mark a new era for Google Search, the paid side is catching up fast: AI Max is Google’s AI-powered upgrade for traditional Search campaigns. But here’s the thing: AI Max isn’t a new campaign type. It’s a powerful layer of creative […]