Internal Linking in the AI Era: Link Juice Becomes Your Website’s Semantic Network
I’ve been working in SEO for nearly a decade, and internal linking is still one of those topics that, unfortunately, continues to be underestimated. Hi, I’m Corinna, Head of Organic at WEVENTURE. Today, we need to talk about internal links. All too often, I notice that when we discuss search engine optimization, we start with […]
Structured Data with JSON-LD Schema: A Practical Guide for AI Search and the Agentic Web
Structured data helps search engines and AI systems understand your content more clearly. It does more than describe what appears on a page. It adds context: which entities are involved, how different pieces of content are connected, and what role a specific page plays within your website.
llms.txt: Hype, SEO trick, or a useful building block for AI visibility?
We set up llms.txt. Not because we believe that a small text file will suddenly open all the doors to ChatGPT, Claude, and the vast world of AI chatbots. But because we wanted to know what happens. To be precise: what really happens. Which bots access it? Do they follow the links? Do they also […]
Boosting Digital Visibility in 2026: Why SEO Alone Is No Longer Enough
Just a few years ago, the world was simple: whoever ranked #1 on Google won. Today, that’s no longer enough. In 2026, online visibility will be determined not only by traditional search results, but also by Google AI Overviews, ChatGPT responses, Perplexity sources, and generative search systems. Many companies are suddenly realizing: Despite good rankings, […]
The Headless CMS Revolution
In traditional CMS platforms like WordPress, the backend and frontend are tightly coupled. While this is usually sufficient for a simple website, it quickly becomes a strategic bottleneck in today’s digital world with countless channels. If you want to distribute your content flexibly across websites, mobile apps, smartwatches, or even point-of-sale systems, you need an […]
SEO in 2026: The 5 trends you need to understand now
Search engines are evolving faster than most strategies can keep up. This year alone, hardly a week passed without something entirely new being announced. SEO is no longer just about rankings. If you don’t evolve your strategy now, you risk losing visibility exactly where decisions are made: in the new search interfaces of Google and […]
Google introduces AI Overviews in Discover – here’s what it means for you
Google continues to expand its AI features: after launching AI Overviews in classic search, the company is now bringing them to the Google Discover feed — initially in the U.S., South Korea, and India. This means that discovering new content on mobile devices will increasingly be shaped by AI-generated summaries. For publishers and content marketers, this is both an exciting and challenging […]
Is that even legal? Google Ads is now almost indistinguishable from organic results
Google is introducing a new way of labeling sponsored ads that makes them almost indistinguishable from organic search results. Instead of marking each ad individually as “sponsored,” the entire ad block is labeled—creating a design that blends seamlessly with the organic listings. For users, especially non-experts, it’s nearly impossible to tell the difference, as a new survey has […]
Zero-click searches: Old phenomenon, new challenges
Zero-click searches are no longer a niche occurrence—they’re shaping the way we find information online. While in the past only simple answers like the time or weather appeared directly in search results, today Google & others deliver complex solutions: AI-powered responses (AI Overviews, AI Mode) to queries, without users ever needing to visit a website. For […]
The Google Antitrust Ruling: Implications for SEO and SEA
On September 2, 2025, U.S. District Judge Amit Mehta issued a landmark ruling in the antitrust case against Google LLC: While Google was classified as a monopolist in internet search, the company was able to avoid severe sanctions. The judge prohibited Google from entering into exclusive search engine agreements with device and browser manufacturers, but […]