Duplicate Content – Causes, Risks and Solutions

Eine Lupe auf einer Tastatur, symbolisierend für Duplicate Content.

Duplicate content may sound harmless, but it can quickly become a real stumbling block for websites. When identical or very similar content appears in multiple places online, Google can’t determine which version is the original—and valuable rankings can vanish. This doesn’t just affect large e-commerce sites with thousands of product pages, but also blogs, corporate […]

Yoast SEO Plugin – Guide and Tips

Yoast SEO Logo auf iPad

Anyone working with WordPress will inevitably come across the Yoast SEO plugin. It’s one of the most popular tools for making a website search-engine friendly – and for good reason. With just a few clicks, you can edit meta titles and descriptions, optimize URLs, or set pages to “noindex.” The plugin also provides helpful analyses […]

Robots.txt – What You Need to Know

kleine blaue, roboterähnliche Figur steht auf einem Stein, allein wie auf einer 404-Seite und symbolisierend für robots.txt

For search engines to understand your website and display the right content, they need clear instructions. That’s where the robots.txt file comes in. Small and inconspicuous, yet a crucial tool—it lets you control which parts of your site can be crawled by search engines and which should be blocked. For website owners, it’s indispensable: it […]

International SEO – Succeeding in cross-border commerce

Digital transformation, increasing online affinity, the global interconnectedness of politics, economy, culture, communication, and environment, as well as the boom in e-commerce, are encouraging more and more companies to think beyond national and even continental borders. But for anyone who wants to actively compete in and shape cross-border commerce, international SEO as a sub-discipline of a successful […]

Understanding and Leveraging Google Search Live

Search Live isn’t just another new Google feature – it’s a bold leap toward a visually intuitive, multimodal AI search experience. Instead of typing keywords into a search bar, you can now point your camera at an object, upload a PDF, or highlight content on your screen – and Google will deliver contextual, real-time answers. This is […]

Social Media as an SEO Power-Up

Your brand’s online visibility no longer depends solely on website content or traditional SEO. The way we search—and the way we’re found—is evolving fast: Google is becoming an AI-powered answer engine through features like AI Mode, AI Max and AI Overviews, while AI chatbots like ChatGPT (with browsing), Bing Copilot, and Perplexity tap into real-time data from across the open […]

Google’s AI Mode – Booking tickets and appointments Now Available

Google KI-Modus (AI Mode) Interface

Google Search is currently undergoing its biggest transformation in over two decades. Google is preparing to replace its classic results page with an entirely new, AI-powered search experience. Not just a widget. Not a test run. A new level of interface. The name of this shift? AI Mode. As of Oct. 7, 2025, AI Mode is […]

Understanding Google’s E-E-A-T and How to Use It to Boost Your SEO

Four-Pillars-vier-Saeulen-of-E-E-A-T

If you want to climb to the top of Google’s search results, you can’t ignore E-E-A-T. This somewhat clunky acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the core factors Google uses to assess content quality. It’s not just about delivering relevant information anymore; Google wants to make sure users are getting trustworthy content, […]

Topical Authority: How to Become the Leading Source for Google and AI Searches

Do you want your website to be the go-to destination in your subject area? Then Topical Authority is something you just can’t ignore. In today’s world, positioning your content with clear, targeted topics is more important than ever. In this article, we’ll dive into why Topical Authority is more than just a buzzword and show you how […]