Website tracking & analytics explained in simple terms

Without clean website tracking, you’re flying blind when it comes to marketing. You invest in SEO, Google Ads, or paid social media, but you never really know which channel is actually driving conversions, where users are leaving, or which measures are influencing your sales. Clicks alone are not a strategy. Data is. At the same […]

What is an API? Simply explained.

Imagine you’re ordering your favorite dish at a restaurant. You don’t speak directly with the kitchen—instead, a waiter takes your order, brings it to the kitchen, and later delivers the finished meal to your table. That’s exactly how an API works: it’s the go-between for two systems, like your app and a server. Whether you’re […]

How to Make Your Website Accessible

The internet has long become a central access point for information, services, and communication. Yet, while browsing the web is second nature for many of us, people with disabilities often encounter invisible barriers: missing alt texts for images, unclear navigation structures, or forms that cannot be used without a mouse. Accessible websites can be used by […]

Accessible Website Is Now Law in Europe since June 2025

Digital Accessibility is now official. Since June 28, 2025, the Accessibility Reinforcement Act (BFSG) is in effect – making digital accessibility a legal requirement for many businesses in Germany (and, via different laws, in all other EU countries). If you run a website, online shop, app, or any digital service, you’ll be required to ensure that your offering is […]

Frontend vs. Backend – Which is which?

Anyone working in web development and with websites will eventually come across the terms “frontend” and “backend.” But what actually distinguishes the two? What are the differences? And what do frontend developers and backend developers actually do? In this article, we untangle the terminology and explain what it’s all about — from front(end) to back(end)! […]

Contact Form 7 Tracking with Google Tag Manager

The WordPress plugin Contact Form 7 is quick to set up — but if you want to know which submissions actually turn into leads, you need a clean tracking setup. That’s where Google Tag Manager (GTM) comes in. It ensures your form submissions are reliably sent to Google Analytics 4 (GA4), Google Ads, or other […]

Page Speed Boost through reCAPTCHA Optimization – How It’s Done

Slow websites drive users away — and Google, too. One common culprit: the Google reCAPTCHA script. Because it loads immediately when a page is opened, it can significantly increase load time. That negatively affects your Core Web Vitals — and ultimately, your rankings. In this article, we’ll show you how to technically optimize your reCAPTCHA […]