You thought ChatGPT could only chat? Think again. OpenAI is turning its language model into a true AI agent — with access to tools like Booking, Expedia, Figma, and Spotify. Instead of just responding, ChatGPT can now take action: finding hotels, planning trips, building website structures, or even playing the right music.
This marks the next evolutionary step in artificial intelligence: agentic AI. And the best part? Many of these new features are available for free. So if you’ve ever wanted to create your own AI agent or see just how far ChatGPT has come, now’s the perfect time to experiment.
We’ve tested the new features — and we’ll show you how well ChatGPT performs as an AI agent, where its limits lie, and why this update could completely change the way you work.
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What is Agentic AI – and how does ChatGPT use its new “Apps” differently?
Over the past few months, ChatGPT has quietly undergone a major transformation. What used to be a pure language model (LLM) is now evolving into an agentic AI — one that can understand goals, use tools, and perform tasks on its own. Instead of merely reacting to commands, ChatGPT now acts like a digital assistant that actively gets work done for you.
This marks a new phase in AI development: a shift from operator-based systems to true AI agents. But what does that actually mean?
Definition: From Chatbot to Autonomous Agent
An AI agent differs from a traditional chatbot primarily in its ability to act. While you once had to trigger every single step manually, an agent understands the overall objective and finds its own path to reach it.
An agent can:
- Understand your goal (“Plan a weekend in Berlin with a hotel and activities”),
- Select the right tools (e.g., Booking, Expedia, Spotify),
- Combine, prioritize, and compare data,
- And finally, deliver a complete result.
In short: the AI agent thinks along with you—combining language understanding, reasoning, and action in one continuous flow.
Operator vs. Agent – The Key Difference
Many people confuse the new ChatGPT agent with what’s known as an operator. Both can perform actions, but the way they do so is fundamentally different.
The Operator (traditional model):
- Executes precise instructions you provide.
- Works like a human on a computer: clicks, types, fills in fields.
- Ideal for cases where you want exact control or need to interact with websites that lack APIs.
- Downside: It only works reliably as long as the website’s interface doesn’t change.
In our earlier tests, the operator still made occasional mistakes, which is why we used it sparingly.
The New ChatGPT Agent (Agentic AI + Apps):
- Works goal-oriented, not command-oriented.
- Decides autonomously which tool or app best fits the task.
- Uses official app integrations directly within ChatGPT, such as:
- Booking.com and Expedia for travel planning
- Figma for website structures
- Spotify for music recommendations
- Results appear directly in the chat, without switching tabs.
- Maintains context over multiple steps.
- Many basic features are available for free.
This new agentic workflow is what OpenAI is currently testing — and it already works in select markets. In the EU, access is currently only possible via VPN until the official app integrations roll out.
Apps in the New Agent Ecosystem
- Booking / Expedia: Trip planning, hotels, pricing, and reviews
- Figma: Website structure, layout ideas, UX concepts
- Spotify: Music recommendations and playlists by mood or theme
- Canva: Design creation and editing
- Zillow: Housing and real estate
- Coursera: Learning and online courses
How “Apps in ChatGPT” Works
ChatGPT is no longer just an “answer engine.” It’s now an agentic AI that understands goals, launches the right apps, and produces concrete results — all within a single chat. OpenAI calls this concept “Apps in ChatGPT” and provides an Apps SDK (Preview) that connects partners like Booking.com, Expedia, Figma, Spotify, Canva, Zillow, and Coursera directly to ChatGPT.
“Apps in ChatGPT”: The Core Principle Behind OpenAI’s Agent
- You set a goal.
Example: “Find me a hotel in Berlin under €50 from November 11–13.” - ChatGPT interprets your request and selects the right app (in this case, Booking.com).
- The app runs inside the chat — results appear structured and interactive, with follow-up filtering or sorting handled conversationally.
- You refine or decide, and ChatGPT executes the next steps automatically.
That’s exactly what OpenAI means by “Apps in ChatGPT”: apps that run inside the conversation. Demo videos have already shown interactive maps (Zillow) and creative workflows (Canva) directly in the chat interface.
- You set a goal.
How ChatGPT Orchestrates and Selects Apps
- Contextual app suggestions: ChatGPT recommends relevant apps based on your task (travel → Booking/Expedia, design → Figma/Canva, music → Spotify).
- Seamless transitions: The app launches directly inside ChatGPT — no more tab switching.
- Apps SDK (Preview): Enables structured, reliable integrations instead of fragile screen automation.
- In short, ChatGPT handles the tool orchestration, and you focus on the outcome.
Authentication & Account Connections
If an app requires access to your account (e.g., playlists or bookings), ChatGPT will prompt you to log in. OpenAI describes this as a secure handoff: ChatGPT can read data and prepare actions, but real account actions require explicit login authorization.
Availability of “Apps in ChatGPT”
OpenAI is rolling out app access globally for logged-in users (Free, Go, Plus, and Pro) — except in the EU for now. Until the official rollout in Europe, early adopters can test it via VPN.
Practical Use Cases for ChatGPT’s AI Agent
A) Travel Planning with Booking / Expedia
- Prompt: “Berlin, Nov 11–13, max €120/night, near Museum Island, with rooftop terrace and breakfast.”
- Result: ChatGPT activates Booking/Expedia, lists matching hotels with key info (location, price, rating), and follows up with filters.
- Follow-up: “Show only 4.5★+ hotels within 10 minutes’ walk of Museum Island.” — the results update instantly.
- Status: This type of interactive in-chat experience has been confirmed in partner demos.
B) Website Structure with Figma
- Prompt: “Create a site structure/wireframe for an agency homepage (hero, cases, services, blog, CTA).”
- Result: ChatGPT opens Figma within the chat, generating frames or FigJam boards for layout concepts — which you can refine further.
- Note: Reports confirm Figma/FigJam integration, though full pixel-perfect design generation is not yet live.
C) Music with Spotify
- Prompt: “Build me a 90-minute deep work playlist plus 30 minutes for a walk.”
- Result: ChatGPT uses Spotify to suggest track and playlist combinations, ready to play or save (after login).
- Status: Spotify is an official launch partner of the Apps rollout.
D) Creative Workflow with Canva
- Prompt: “Create a poster for our event, then a short pitch-deck template in the same style.”
- Result: ChatGPT activates Canva — demos show exactly this kind of multi-step creative workflow in action.
Multi-App Chains (Chaining Within Chat)
- Example: “Plan a Berlin trip (hotels) → add to-dos → create a matching Spotify playlist.”
- ChatGPT can trigger multiple apps in one continuous dialogue, maintaining context across steps. Reports show how ChatGPT intelligently proposes and sequences apps — for example, using Canva for a design task and then adding a follow-up creative step automatically.
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Hands-on Test & Current Limits of “Apps in ChatGPT”: Booking shines, Canva flops (for now)
To see how well the new ChatGPT app integrations actually perform, we ran a few real-world tests — focusing on Booking.com, Figma, and Canva. Since Figma and Canva are tools we regularly use for web design and ad creatives, we were especially curious to see how they stack up.
Spoiler: Booking works impressively well, Figma is useful for structural planning (though not for final designs), and Canva failed in our test due to locale and language restrictions. For context: OpenAI officially launched “Apps in ChatGPT” (including Booking, Expedia, Figma, Spotify, and Canva), but the rollout currently excludes the EU. Access via VPN works inconsistently — especially for Canva.
Booking.com App: “Hotel Scout” Inside the Chat
Our prompt:
“Find a hotel under €50 in Berlin from November 11 to 13.”
Result:
ChatGPT instantly launched Booking within the chat and provided a clean list of options including prices, locations, and ratings.
Follow-ups like “with breakfast included” or “near Museum Island” were answered transparently — there simply weren’t any hotels with breakfast near Museum Island for €50/night. ChatGPT then offered three logical next steps: increase the budget, expand the search radius, or adjust the filters.
Takeaway: This was a genuine productivity boost — no need to switch tabs, the agent handled the filtering and sorting in real time. We immediately knew what was available and didn’t have to manually browse Booking.com.
Why it works so well:
- Goal-oriented workflow (“under €50,” “private bathroom,” “specific area”)
- Server-side data → reliable, up-to-date results
- Ideal for quick research, budget trips, and short stays
Figma App: Solid Structure, No Finished Design (Yet)
Our prompt:
“Create a website structure (hero, cases, services, blog, CTA) for WEVENTURE.”
What happened:
ChatGPT launched the Figma flow and suggested a frame and wireframe logic (via FigJam or frames). It didn’t produce a polished visual design — exactly as expected.
This aligns with Figma’s current app integration stage: it’s focused on structure, layout logic, and information hierarchy, not one-click final visuals. Reports and launch demos confirm the same — no full art-direction-level designs yet.
Where it’s already useful:
- Rapid wireframing and sitemap generation
- UX flow and content hierarchy drafts
- Preparing ad creative layouts (text modules, sizing, crops, variants)
- Fast iteration before handing off to design in Figma or Canva
At WEVENTURE, we’ll continue testing it for web design, UX/UI, and ad creative workflows.
Canva App: Failed in Our Test (Locale/Language Block)
Use Case 1: Poster (9:16) for ICS Cool Energy
Goal: German-language Instagram story poster with domain (icscoolenergy.de).
Result:
ChatGPT attempted to generate the poster via Canva but hit a locale/language restriction, blocking automatic creation due to German language and domain usage.
Workarounds we tried:
- English prompt → replace text with German manually
- Manual layout concept (text, color, typography, composition, image ideas) → later rebuilt in Canva/Figma
Outcome: We ended up with a concept and layout plan, but full Canva automation remained blocked even after adjusting the prompt.
Use Case 2: Logo for WEVENTURE Performance in blue tones
Goal: English prompt, German logo text.
Result:
Canva again blocked generation due to locale/region restrictions.
All workaround attempts failed.
Error messages indicated that Canva’s AI generator is currently rejecting logo creation tasks, even with fully English prompts.
Verdict:
While Canva didn’t work yet, we’ll keep testing it. We expect that once the regional rollout stabilizes, Canva will become a powerful tool for infographics, ad creatives, and visual concepts directly inside ChatGPT.
Creating Your Own ChatGPT Agent – Is It Possible?
Yes — you can already build your own AI agent workflows directly inside ChatGPT, without any external software. There are three main paths: using Apps in ChatGPT, Custom GPTs, and (for advanced users) the Developer Mode (Beta) with MCP connectors.
What’s Already Possible Today
- Apps in ChatGPT (Partner Apps): ChatGPT can now integrate apps directly within a chat — including Booking.com, Figma, Canva, Spotify, Coursera, Zillow, and Expedia.
- Developers can use the new Apps SDK (Preview) to create their own integrations, and an app directory is already in the works. For users, it’s as simple as typing the app name and using it directly in the chat.
- Availability: Live outside the EU (EU access expected soon).
- Custom GPTs (Builder Mode): You can create specialized GPTs with custom instructions, knowledge files, and tool access — all from within ChatGPT, no coding or external setup required.
- Use the “Create a GPT” option in ChatGPT to build agents like:
- “Ad Creative Brief GPT” for campaign planning
- “UX Audit GPT” for website evaluations
- Advantages: Fully internal, shareable across teams, and easy to reproduce.
- Use the “Create a GPT” option in ChatGPT to build agents like:
Developer Mode (Beta)
Found under Settings → Apps & Connectors → Advanced Settings, Developer Mode lets you connect unverified connectors — the backbone for deeper agent behavior via MCP (Model Context Protocol). It’s labeled as a risk feature: “Use at your own risk.”
Key implications:
- Unverified connectors aren’t reviewed by OpenAI — they can modify or delete data permanently.
- Memory is disabled in Developer Mode.
- Access and publishing rights differ by plan: Plus/Pro vs. Business/Enterprise.
How to enable it:
- Open ChatGPT → Settings
- Go to Apps & Connectors → Advanced Settings
- Toggle Developer Mode (Beta) on (and acknowledge the warning)
Three Ways to Build Your Own Agent (No Extra Software Needed)
1. App-first (No-Code)
Use the built-in apps (Booking, Figma, Spotify, etc.) and give ChatGPT goals instead of step-by-step commands (“Plan my trip to Berlin,” “Build me a page structure…”).
→ Ideal for marketing, content, and design teams that want to test AI workflows quickly.2. Custom GPT (Low-Code / No-Code)
Build a specialized GPT for a focused purpose with tailored system prompts, file-based knowledge, and specific tools.
→ Great for repeatable internal workflows — fast setup, easy to share.3. Developer Mode + MCP Connector (Pro / Developer Path)
Define your own connectors (APIs, databases, internal systems) and link them to ChatGPT so your agent can execute real operational actions.
→ Recommended only for advanced teams — requires careful handling of permissions, prompt injection, data access, and secrets.
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Conclusion: ChatGPT – From Chatbot to Agent
ChatGPT is no longer just a smart conversational partner — it has evolved into an AI agent that understands goals and orchestrates apps directly within the chat. In our tests, Booking.com stood out for its fast, accurate hotel listings based on clear goals. Figma already delivers solid structures and wireframes — great for briefings, ad layouts, and UX sketches — even though the final pixel-perfect design still happens within the team. Canva, however, ran into locale and language policy issues in our setup — something that will hopefully improve soon.
What this means for you:
Leverage it for marketing & design: Use agent-based flows for ad creatives and web/UX design — then fine-tune manually for the best results.
Keep an eye on the roadmap: EU availability and app depth are expanding. The earlier you structure your workflows to be agent-ready, the sooner you’ll benefit.
Work goal-oriented: Focus on outcomes (“Plan X…”, “Create a structure…”) instead of step-by-step instructions.
Combine apps strategically: Research (Booking/Expedia) → Structure (Figma) → Finalize (Figma/Canva).
FAQ: Apps in ChatGPT – So wird OpenAI zum KI-Agent
What are “Apps in ChatGPT”?
ChatGPT understands goals (e.g., “Find me a hotel in Berlin”), autonomously selects the right apps or tools like Booking or Figma, performs multiple steps, and delivers complete results — all within the chat.
What’s the difference between an Operator and an AI Agent in ChatGPT?
Operator: You control each step manually (“Click here, fill this out”).
AI Agent in ChatGPT: You define the goal, and the AI orchestrates apps and acts autonomously.
