ChatGPT Shopping – This Is How Your Products Get Noticed

Shopping in a chat window? Sounds futuristic, but it’s already reality. With the new ChatGPT Shopping feature, OpenAI is bringing products directly into the conversation for the first time: users see carousels with images, prices, reviews, and soon likely a direct “Buy” button – all embedded within the dialogue with the AI. Checkout via Shopify is already in the works.

For many, this may sound like a gimmick, but for brands, shops, and marketers, it’s a massive game changer. Where people used to search, compare, and click, a brand-new touchpoint is emerging: the advisory shopping chat. Those who are present become trusted recommendations. Those who aren’t lose visibility, customers, and revenue.

This article walks you through how to make your products visible in ChatGPT – step by step – and why now is the time to invest in LLMO and GEO. And if you want to go full speed: as an LLMO and GEO agency, we at WEVENTURE Performance are here to help.

What To Expect

• What Is ChatGPT Shopping and Why Is It a Gamechanger?
• Technical Foundations: How Your Products Appear in ChatGPT Shopping
• Shopify & ChatGPT – Direct Integration Is Coming
• Which Products Benefit Most from ChatGPT Shopping?
• Off-Page Optimization: What Matters Beyond the Feed
• Secure Your AI Advantage with ChatGPT Shopping
• FAQ – ChatGPT Shopping

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What Is ChatGPT Shopping and Why Is It a Gamechanger?

In May 2025, OpenAI ushered in a new era of e-commerce: with ChatGPT Shopping, users can now discover, compare, and soon even purchase products directly within the chat. What might seem like just another AI feature at first glance has the potential to fundamentally change how we shop online.

Instead of using a search engine or visiting an online store, users simply ask questions like:

“Which wireless headphones are good for sports?”

“I’m looking for a stylish wooden floor lamp under €200.”

“What are sustainable sneaker alternatives to Adidas or Nike?”

And ChatGPT doesn’t just respond with recommendations – it displays actual products in a visual carousel, including image, price, store name, and a link to the product.

This is what ChatGPT Shopping looks like in practice

• Product carousel directly within the chat, similar to Google Shopping Ads or Amazon search results
• Price, reviews, description, and link to the shop are visible
• “Buy Now” functionality is currently being piloted with Shopify – a direct checkout within ChatGPT may be just around the corner
• Basis for product selection: product feeds (primarily via Bing Merchant Center), structured data on websites, and increasingly Shopify catalogs

Why is this revolutionary?

1. Shopping becomes conversational. The dialogue replaces traditional product searches, especially for advice-heavy decisions. Users expect immediate, relevant results without opening ten tabs.
2. AI meets intent. ChatGPT understands the context of a question better than a traditional search engine. This means your products must be semantically relevant, fully described, and well-categorized — or they’ll be ignored.
3. New visibility beyond Google & Co. Many still think in terms of SEO, SEA, and marketplaces. But a whole new AI-driven search ecosystem is emerging — and here, the quality of your product data and feed structure determines your visibility.
4. Your competitors are still asleep (for now). Since ChatGPT Shopping is still new, only a few brands and shops are leveraging this opportunity. That means: low competition with maximum visibility – a first-mover advantage you don’t want to miss.

The data source behind it: Bing Merchant Center & structured data

Currently, many of the products shown in ChatGPT are pulled from the Microsoft Bing Merchant Center. It works similarly to the Google Merchant Center but requires its own feed setup — and no ad budget! A feed with complete product data is enough to potentially get listed.

Alternatively, ChatGPT also pulls data directly from websites using structured data. Correct Schema.org/Product markup is crucial for this (more on that in the technical section).

Shopify as a background game changer

In May 2025, it was also announced that OpenAI and Shopify have entered into a direct partnership: users will soon be able to purchase products directly via ChatGPT without ever visiting the store’s website. The checkout infrastructure is managed by Shopify and is already in testing.

This means: if you run a Shopify store, now is the perfect time to review your catalog data, feeds, and schema tags. WEVENTURE is here to support you – from technical setup to content optimization.

Technical Foundations: How Your Products Appear in ChatGPT Shopping

If you want your products to show up in ChatGPT Shopping, having a good online store isn’t enough. The foundation is a structured, machine-readable product data feed that ChatGPT (or rather Microsoft Bing, which powers the background search engine) can access.

But don’t worry: getting started is manageable — and this is exactly where WEVENTURE Performance comes in to help make your products AI-ready.

1. Bing Merchant Center: The Key Source for Product Data

While most people associate “Microsoft Ads” with paid campaigns, the Bing Merchant Center is much more: it serves as an organic product data source for ChatGPT, pulling product information even when no ads are running.

✅ What you need:

• A free Microsoft Merchant Center account
• A valid product data feed (CSV, XML, or via API)
• Regular feed updates (at least daily)
• A linked Microsoft Ads account (no active campaigns needed!)

Important: You don’t need to spend money on ads to be listed — the feed alone is enough for inclusion in ChatGPT Shopping.

2. The Product Feed: What Needs to Be Included?

The feed is the heart of your ChatGPT Shopping presence. The better it’s maintained and structured, the higher your chances of being featured.

These fields are mandatory:

Field	Description
id	Unique product ID
title	Product name (max. 150 characters, concise and keyword-optimized)
description	Detailed description with benefits and keywords
link	Destination URL to the product page
image_link	High-quality image (min. 500×500 px)
availability	in stock, out of stock, preorder, backorder, rental, etc.
price	Price incl. currency (e.g., 49.99 EUR) — required!
brand	Brand name
gtin oder mpn	Global trade item number or manufacturer part number
product_type	Detailed product category
condition	new, used, refurbished

⚠️ Without a price, your product cannot appear in the ChatGPT carousel. For rental or subscription items, you must include a monthly or usage-based price, such as “from €29.90/month.”

3. Structured Data – Supplement or Alternative to the Feed

If you don’t have a feed (yet), at the very least your website should include structured product data. ChatGPT (via Bing and OpenAI’s crawler) recognizes schema.org/Product markup and uses it for indexing.

Add the following fields on product pages:

• name
• description
• image
• sku
• offers → price, priceCurrency, availability, url
• aggregateRating
• review
• Optional: rentalDuration or leaseLength for rentals/subscriptions

Use these tools to validate:

• Google Rich Results Test
• Schema Markup Validator

4. Feed Quality Determines Visibility

A cleanly structured feed with consistently maintained data isn’t a nice-to-have — it’s a requirement for visibility. ChatGPT automatically excludes irrelevant, faulty, or incomplete listings.

Common mistakes to avoid:

• Missing prices or availability
• Low-quality images (too small, blurry, no context)
• Misleading titles or filler words
• Outdated stock levels → violates listing policies

WEVENTURE helps you improve data quality — technically, semantically, and through automation tools.

5. Special Case: Rental and Leasing Products

Frequently asked: Are rental products supported? Yes — as long as they’re properly declared in the feed or structured data.

Requirements:

• availability → https://schema.org/InStock
• price → price + timeframe (e.g., “from €30/month”)
• Optional: rentalDuration as a separate field or in the description

➡️ Tip: Use clear phrases like “for rent”, “subscription available”, or “book monthly” in the title and description. This helps both the AI and user intent.

Shopify & ChatGPT – Direct Integration Is Coming

If you run a Shopify store (or are considering it), now’s the time to pay attention: OpenAI and Shopify are working closely to bring the vision of conversational commerce to life — a seamless purchasing process directly within the ChatGPT interface.

What starts today as a simple product recommendation carousel is soon set to become a full-fledged sales platform with integrated checkout — and Shopify is the first partner involved in testing this new phase.

What’s Planned?

In May 2025, it was announced that the GPT-4o mode (with browser access enabled) would include a new shopping feature that pulls from:

• Bing Shopping feeds
• Structured product data
• Shopify product feeds

— and displays these directly within the chat interface.

At the same time, a new “Buy Now with ChatGPT” button is being tested, with checkout processed natively via Shopify. This means users can complete purchases directly in the chat — without ever visiting a website.

This fundamentally transforms the entire customer journey.

How Does Shopify Integration in ChatGPT Shopping Work?

Shopify merchants can already ensure their products appear in the ChatGPT environment — even before the checkout function is fully active.

Requirements:

• An active Shopify store
• A clean connection to the Bing Merchant Center (e.g., via Feedonomics or the Google & YouTube Channel app)
• A well-maintained Shopify catalog with:
  • Complete product data (price, image, availability, description, SKU, etc.)
  • Valid product page URLs
  • High-resolution images
• Optional: Additional schema.org/Product markup in the theme (added manually or via apps)

What You Should Focus on Now

Auch wenn der „Buy Now“-Button noch nicht ausgerollt ist, kannst (und solltest) du jetzt die richtigen Weichen stellen, um deine Sichtbarkeit zu maximieren:

✅ Titles & Descriptions:

• Avoid keyword stuffing — write naturally and helpfully
• Use phrases that answer user questions, e.g., “perfect for summer”, “compatible with iPhone & Android”

✅ Product Images:

• Minimum 500×500 px, ideally 800×800 px or higher
• Combine packshots with lifestyle shots if possible
• No watermarks or text overlays

✅ Categorization & Variants:

• Clearly defined product_type fields
• Create separate products for variants if useful (e.g., colors, sizes)

✅ Reviews & Trust Signals:

• Reviews generated or imported into Shopify can be embedded as structured data
• Use aggregateRating and review markup to increase your chances of being shown in AI responses

Which Products Benefit Most from ChatGPT Shopping?

Not every product is equally suited for the new ChatGPT Shopping feature. Why? Because ChatGPT isn’t a classic product search engine — it’s a conversation-based assistant. Users often ask open-ended, advice-oriented questions — and that’s your opportunity.

Products Best Suited for ChatGPT Shopping Are Those That…

• require explanation or guidance
• need comparison to other options
• solve a specific user problem or use case
• stand out through unique features or USPs
• are not purely impulse buys, but benefit from consultative selling.

Why This Matters: When someone already knows exactly what they want — say, the long-awaited “iPhone 15 Pro 256 GB Titanium Black” — they’re not going to ChatGPT. They’ll go straight to Google, Amazon, or Apple. One or two clicks, done.

But when someone doesn’t yet know which model, brand, or variant suits their needs, that’s when ChatGPT comes into play. They’ll ask:

• “I’m looking for a smartphone with a good camera for vacation photos under €800”
• “What ergonomic office chair is good for back pain when working from home?”

This is your chance to have your product shown as a relevant, trustworthy recommendation — if your data is optimized.

Ideal Product Categories for ChatGPT Shopping

🛋️ Furniture & Home Accessories

• Style advice, space limitations, and materials are key
• Example: “I need a cozy sofa for small spaces”
• Ideal for variant-rich products and feature-driven purchases

📱 Electronics & Tech

• Questions like “Which webcam is good for home office and streaming?”
• High demand for guidance, lots of specs to compare, clear buying intent

👟 Fashion & Shoes

• Style, fit, occasion, and brand influence decisions
• Example: “Which sneakers are good for wide feet and sustainably made?”
• Products with added value (e.g., vegan, waterproof, ultra-light) stand out

🧴 Beauty & Skincare

• Usage, skin type, ingredients → trust matters
• Example: “Looking for a natural serum for dry skin in winter”

🛠️ Niche & Specialty Products

• Camping gear, e-bike accessories, kids’ furniture, smart home devices — anything that needs explanation and isn’t dominated by Amazon
• Visibility + context = trust = conversion

What This Means for You

If you want to use ChatGPT Shopping strategically, you should prioritize your product lineup:

✅ Start with the products where you can provide great advice — and where your brand stands out through quality, trust, or niche positioning.

✅ Ask yourself: Would a person ask about this product or just buy it directly?

✅ Shift your mindset: Don’t think in product categories — think in problem-solving. That’s the mindset of a good salesperson — and it’s exactly how ChatGPT operates.

WEVENTURE helps you answer these questions and structure your product lineup to thrive in the AI-driven shopping landscape.

Off-Page Optimization: What Matters Beyond the Feed

VMany think of ChatGPT Shopping purely in terms of feeds, data fields, and technical setups — and rightly so, since you won’t be visible without these foundations. But ChatGPT doesn’t rely solely on structured data from the Bing Merchant Center or Shopify.

The AI also draws from the open web, especially if:

• You’re not directly connected to Bing
• Your product or store is frequently mentioned online
• You have a strong online reputation

This means off-page factors can also boost your chances of visibility in ChatGPT Shopping.

Which Off-Page Signals Matter for ChatGPT Shopping?

✅ Mentions on Trustworthy Websites

If your product appears in comparison articles, buying guides, or blog posts, your chances of being picked up by ChatGPT increase.

Particularly valuable: Pages with editorial context and high authority, such as:

• Lifestyle & tech blogs
• Trade media
• Industry directories
• Influencer articles

✅ Product Reviews on Third-Party Platforms

If your products are reviewed on Trustpilot, Idealo, Amazon, or other platforms, this data is factored in.

The AI recognizes patterns:
Frequent positive reviews + brand mentions = higher trust = higher likelihood of being shown

✅ Social Proof & Recommendations

Positive mentions on forums like Reddit, Quora, or LinkedIn can enhance your product’s relevance in the AI model — even if they’re not classic SEO signals.

Example: If someone on Reddit asks, “What’s a good sustainable yoga mat?” and your product is mentioned repeatedly, that could strengthen your presence in ChatGPT over time.

✅ Brand Reputation

ChatGPT “understands” brands with a track record, media presence, and diverse online context better.

The AI also pulls in indirect signals from sources like:

• Wikipedia
• Press articles
• Industry news

What You Can Do Now

Action	Impact
Press & Online PR	Mentions in media strengthen brand authority
Blogger Collaborations	Reviews and experience-based content build topical authority
Backlink Strategy	High-quality links signal relevance and trust
Review Management	Collect and organize reviews across multiple platforms
Structured Data on External Sites	If possible, apply schema markup to third-party reviews too

Why This Is Especially Important for ChatGPT Shopping

ChatGPT doesn’t operate like a traditional search engine — it thinks in connections, understands context, and pulls content from multiple sources.

That means your product visibility isn’t just driven by data feeds, but also by your online reputation.

👉 A combined strategy of feed optimization, SEO, and off-page PR is your best chance to stand out in this new AI-driven shopping ecosystem.

Secure Your AI Advantage with ChatGPT Shopping

CChatGPT Shopping isn’t a trend. It’s a new channel. A channel that reshapes the customer journey — away from search engines and toward conversation. And those who show up in that conversation win: attention, trust, and revenue.

What does it take?

• A structured feed that precisely describes your products
• Technical integration via Bing Merchant Center or Shopify
• High-quality product data that’s not just accurate but genuinely helpful
• A strategic product selection that answers real questions
• An off-page presence that signals: your brand is relevant

The challenge: All of this needs to work together — technically, editorially, and strategically.

And that’s exactly where WEVENTURE Performance comes in.

We analyze your current setup, optimize your data foundation, prepare your products for AI-powered sales, and help you stop seeing ChatGPT as a black box — and start seeing it as a revenue opportunity.

Want to know how much potential you’re really sitting on?

Then let’s talk.

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FAQ – ChatGPT Shopping

Can you use ChatGPT for shopping?

Yes, ChatGPT can display products and will soon even enable direct purchases. With its new shopping feature, ChatGPT shows visual product carousels including price, image, reviews, and a link to the shop. Checkout via Shopify is in the works. While the purchase process currently happens outside the chat, it’s expected to be fully integrated soon.

Can ChatGPT compare products?

ChatGPT said:

Yes, ChatGPT can compare products based on specific criteria when prompted.
Example: “Which Bluetooth headphones under €150 are good for sports?” → ChatGPT provides suitable recommendations with explanations.

The comparison is based on structured product data, user reviews, and established evaluation criteria.
The AI-generated comparison is text-based — but highly effective.

How does ChatGPT Shopping work technically?

ChatGPT uses product data from the Bing Merchant Center, Shopify, and the open web. The key is structured data feeds (e.g., via Bing Shopping) and semantically relevant information. Product data is aggregated, filtered, and displayed contextually — not through traditional SEO, but based on feed quality and relevance.

Can you buy directly through Shopify with ChatGPT?

Not yet, but soon. OpenAI is working with Shopify on an integration where the entire purchase process happens within the chat. A “Buy now with ChatGPT” button is already in development. Currently, ChatGPT still links to the external shop page.

Does ChatGPT also display products from my shop?

Yes, if you’re properly integrated via a Bing feed or structured data. Your products can appear in the ChatGPT Shopping carousel if they’re available through the Microsoft Merchant Center or correctly marked up using schema.org. However, without a price, image, and availability, your product won’t be listed.

Do I need a Bing Merchant Center account for ChatGPT Shopping?

Yes, this is currently the most important path to visibility. Even without running ads, a feed in the Microsoft Merchant Center is the main source of product data for ChatGPT. The feed must be regularly updated and fully maintained.

Can ChatGPT display rental or subscription products?

Yes, as long as a price and availability are provided. It’s important that rental or subscription products are clearly labeled (e.g., “from €29/month”). ChatGPT can recognize such offers if they are correctly marked up via structured data or feeds.

Which products are suitable for ChatGPT Shopping?

Products that require guidance, offer variants, or serve specific use cases perform especially well. Examples include tech, furniture, cosmetics, sustainable goods, and niche solutions. Mass-market products without differentiation are less suitable, as they’re rarely asked about in conversational queries.

How do I get my products into ChatGPT Shopping?

By providing your product data in a structured format via Bing or Shopify. We recommend a combination of feed optimization, clean schema markup, and additional online visibility (e.g., through mentions, reviews, blog posts). That’s exactly where WEVENTURE supports you.

Will ChatGPT replace Google Shopping?

Not directly, but it’s a growing alternative with its own user base. ChatGPT doesn’t replace a search engine, but it shifts purchasing decisions into conversation. Especially for advice-heavy products, it can increasingly complement or even surpass Google Shopping — depending on the target audience and use case.