OMR Festival 2026 is once again one of Europe’s key events for marketing, digitalization, and tech. On May 5 and 6, 2026, Hamburg will once again become a hotspot for decision-makers, marketers, and digital innovators. On stage and across the expo, you’ll find well-known personalities, major platforms, and innovative companies coming together — including speakers such as Meredith Whittaker from Signal, Nick Turley from OpenAI, and Kareem Ayoub from Google DeepMind. At the same time, companies like Amazon, Salesforce, SAP, Semrush, and TikTok will be part of OMR, highlighting the topics, tools, and trends shaping marketing in 2026.
That’s exactly why OMR is much more than just another industry event. Topics like AI search, automated campaigns, data-driven marketing, tracking, and new search behaviors are becoming even more important in 2026. At the same time, it’s getting harder for many companies to tell which marketing channels and tactics actually make sense right now.
Pro tip: WEVENTURE Performance will also be at the OMR 2026 as exhibitor in Hall B6, Booth E07. We’ll be talking with companies about exactly these kinds of challenges. On site, we’re offering a free Performance Quick Check for SEA, SMA, SEO/GEO, CRO (or a combination thereof), where we identify initial opportunities for greater visibility, stronger campaigns, and more efficient budget allocation in a short amount of time. So, if you’re not just looking for inspiration, but also want to find out which marketing focus really makes sense for your business right now, you can already book a free, no-obligation 30-minute slot.
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What is the OMR?
OMR Festival is one of the largest events for online marketing, digitalization, and tech in Europe. Every year, tens of thousands of visitors come to Hamburg to explore new trends, tools, and strategies, connect with others, and take away practical ideas for their marketing. The combination of conference, expo, and networking is what makes OMR so unique — and, especially if it’s your first time, a bit overwhelming.
To help you navigate it all, it’s worth understanding the key formats:
- Conference / Stages: Large stages featuring international speakers from marketing, tech, business, and media
- Expo / Exhibition Area: Hundreds of companies, tools, agencies, and platforms with their own booths
- Masterclasses: Deep-dive sessions with practical insights, usually with limited seating
- Guided Tours: Curated tours focused on specific topics (e.g., SEO, e-commerce, AI)
Side Events: Networking events, parties, and smaller formats happening around OMR - Networking Areas: Spaces designed for conversations, meetups, and spontaneous exchanges
What this means for you: OMR isn’t just about sitting in talks — it’s about exploring, comparing, and having real conversations. Especially the expo area with its many booths is key if you want to figure out which providers, agencies, or tools are actually the right fit for your business.
Who’s attending OMR 2026?
OMR 2026 brings together a huge share of what’s currently shaping digital marketing, platform economics, AI, and brand strategy. OMR itself says there will be around 1,000 exhibitors at the Premium Expo. At the same time, the stages will feature well-known names from tech, politics, media, sports, and business.
Prominent Speakers at OMR 2026
One thing that stands out about the OMR 2026 speaker lineup is how heavily it leans into topics like AI, search, the creator economy, political context, and new digital business models. For anyone interested in search engines, AI interfaces, brand building, and monetization, this year’s lineup is especially compelling. A few standout examples:
- Nick Turley (OpenAI, Head of ChatGPT) will speak on May 6 from 12:55 to 1:30 PM on the Conference Stage. His session focuses on how ChatGPT and products like Codex are evolving from pure conversation tools into action-oriented assistants — exactly the direction that matters for AI search, agentic experiences, and new discovery paths.
- Brendon Kraham (Google, VP Global Search Ads & Commerce) is scheduled for May 5 from 11:30 to 11:55 AM. His session will explore how Google Search is becoming more contextual through Gemini, AI Mode, and formats like Circle to Search. For anyone interested in SEO, paid search, and the changing nature of search, this is easily one of the most relevant sessions on the agenda.
- Meredith Whittaker (Signal, President) will take the Conference Stage on May 5 from 3:10 to 3:40 PM. Her session adds an important counterpoint to the AI and platform economy conversation, focusing on privacy, surveillance, data economics, and the question of how technology can be built differently.
- Will Ahmed (Whoop, Founder & CEO) will speak on May 6 from 12:25 to 12:55 PM. His session will cover wearables, product design, positioning, and Whoop’s growth in the health tech space.
- Keily Blair (OnlyFans, CEO) is on the schedule for May 6 from 11:55 AM to 12:25 PM with a session titled “The OnlyFans Story: Fans and Subscriptions.” The focus is on creator monetization, community building, and subscription models — topics that go far beyond the platform itself and are highly relevant for brands and media companies alike.
- Heidi Klum will speak on May 6 from 2:35 to 3:15 PM. This session is especially interesting for anyone focused on personal branding, brand architecture, and entertainment as a business model.
- Lars Klingbeil (Vice Chancellor and Federal Minister of Finance) will appear on the Conference Stage on May 6 from 3:55 to 4:30 PM. His session is more about Germany’s role in geopolitical and digital transformation than classic marketing, but for many decision-makers it will still be highly relevant.
- Lyor Cohen (YouTube, Global Head of Music) will speak on the Conference Stage on May 5 from 4:05 to 4:30 PM. Anyone interested in platforms, the creator economy, and the role of music and culture in digital ecosystems should definitely keep this one on their radar.
- Other notable names appearing at OMR include Tom Brady (7x Super Bowl Champion), Karsten Wildberger (Germany’s Digital Minister), Roland Emmerich (film producer), Malik Ducard (CCO at Pinterest), and Kareem Ayoub (VP at Google DeepMind). You can find the full list of speakers on the official OMR speaker page.
Leading Exhibitors at OMR 2026
OMR 2026 also has an impressive company lineup on the exhibitor side. The expo isn’t just a random collection of booths — it’s more like a condensed snapshot of the market. Major platforms, established software providers, CRM players, analytics and AI solutions, performance tools, e-commerce software, and specialized agencies are all side by side. Here’s a small selection:
- Google will be present at OMR 2026 with booth spaces at A0 Karoline45 and A4 Eingang02. Google is also hosting several sessions, including topics like growth with Google AI and YouTube, as well as future-proof marketing measurement.
- SAP will have multiple spaces, including A4 D02, A4 E10.4, and A1 D02. Their focus will be on areas like data and analytics, CRM and cloud, as well as AI and innovation. They’re also running several masterclasses covering topics such as AI agents, HR, customer journeys, and enterprise software.
- Salesforce can be found in Hall B3, Booth A01. Both at the booth and in the masterclass program, the spotlight is on topics like agentic marketing, data-driven marketing, and the practical use of AI agents.
- Contentful, according to its exhibitor profile, will be at A4 E04 and is positioning itself around content, e-commerce, software, and AI and innovation. That makes it a strong stop for anyone interested in content infrastructure and modern digital experience setups.
- Semrush will be at Booth A4 D05, with a strong focus on SEO, AI search, content, competitive analysis, and reporting. For anyone interested in visibility across Google and AI-driven systems, this is an obvious booth to check out.
- WEVENTURE Performance will be at OMR 2026, in Hall B6, Booth E07, in the Young Innovators area. So if you’re not just looking to hear big-platform messaging, but want to have real conversations about visibility, performance, tracking, and AI visibility, our booth is definitely worth a stop.
- Other high-profile companies include Reddit, Meta, Alibaba, Microsoft, LinkedIn, TikTok, and Amazon.
- Since there will be over a 1,000 exhibitors at the conference, we just can’t count them all here for you. You can find the full list of exhibitors on the official OMR 2026 exhibitor page and also filter for your specific areas of interest.
That’s really one of the biggest strengths of OMR in our opinion: you get to experience very different perspectives right next to each other, from companies like OpenAI, Google, and Salesforce to specialized providers and local agencies such as WEVENTURE. If you plan your visit well, you can walk away with a surprisingly clear overview in a very short amount of time.
More digital Visibility for your Brand!
More leads and sales through organic visibility — whether on Google or ChatGPT.
6 Tips: How to Plan Your OMR Visit the Right Way
OMR can get overwhelming fast: multiple stages running at the same time, hundreds of exhibitors, countless conversations, and side events everywhere. Without a plan, it’s easy to waste time and miss the things that would actually matter most for your business. With a little preparation, though, you can turn those two days into real value instead of just collecting inspiration.
The key is to treat your visit as more than just walking a trade show floor. Think of it as a focused research and networking opportunity. Before you go, ask yourself: Which topics actually matter to me? Where am I currently facing real challenges? Which companies or agencies do I want to talk to? That mix of expo, stage content, and one-on-one conversations is what makes OMR so valuable — if you use it intentionally.
Here are a few practical tips that tend to work well:
- Book meetings in advance: A lot of the best conversations don’t happen by chance — they’re scheduled ahead of time. Many exhibitors fill their slots before the event even starts. So if you want to talk about SEO, ads, or AI visibility, for example, you can book a free Quick Check with us at WEVENTURE Performance ahead of time.
- Approach the expo strategically: Instead of wandering through the halls without a plan, it helps to make a shortlist of relevant booths — tools, platforms, and agencies that match your priorities.
- Be selective with sessions: You do not need to see everything. Pick a few talks that are truly relevant to you. Everything else may offer less value than a strong conversation on the expo floor.
- Prepare specific questions: Whether you’re talking to tool providers, platforms, or agencies, you’ll get much better answers if you come with clear questions — for example around leads, tracking, costs, or strategy.
- Leave room for conversations: Some of the most valuable insights won’t come from the stage, but from direct conversations. Side events like breakfasts or a morning run can be especially useful for that.
- Do not forget follow-ups: Make note of key contacts and topics while you’re there so you can actually follow up after OMR.
At the end of the day, OMR is most valuable when you use it actively instead of just consuming what’s in front of you. If you show up prepared, have focused conversations, and ask the right questions, you’ll leave with more than just new contacts — you’ll leave with concrete ideas you can actually put to work in your marketing.
What You Can Get at Our Booth
OMR 2026 makes one thing especially clear: marketing has become incredibly complex. SEO, GEO, paid search, paid social, CRO, tracking, content, AI visibility, automation, new search behaviors — the list keeps growing. On the stages and across the expo, you’ll get endless input, but that often leads to one very practical question: What do I actually need right now? Because not every business needs everything at once, and not every trend is automatically the right lever.
That’s exactly where WEVENTURE Performance comes in. We’ve been working in performance marketing for years and deal every day with the same topics being discussed at OMR. But of course, we do not just want to talk with you about what’s trending — we want to help break it down in the context of your business. In other words: What actually matters for you right now? Where is it worth taking a closer look? And which area has the biggest potential impact at this stage?
Especially when it’s not yet clear where to start, that kind of conversation is often the most valuable first step.
At our booth in Hall B6, Booth E07, you’re welcome to stop by for an open, no-pressure conversation. And if you already have a specific area in mind, you can book a free 30-minute slot with us in advance.
What you take away from that depends on your situation, of course, but the conversation often centers around very practical questions like:
- Which marketing discipline should actually be our top priority right now?
- Do we need stronger visibility in Google and AI search first — or should we start with better campaigns and cleaner tracking fundamentals?
- Which channels are really contributing to leads, inquiries, or growth?
- Where are we losing potential without clearly seeing it?
- Which steps are realistic in the short term, and which ones matter more strategically?
If you already know the area you want to focus on, you can book directly with one of our specialists in:
- SEO / GEO
- Paid Search
- Paid Social
- CRO
And even without a scheduled slot, you’re always welcome to stop by. So if you have a bit of time, want to say hi, or realize during the event that there’s something you’d like to talk through with us, we’d be happy to see you at the booth.
That way, all the inspiration from OMR ideally turns into something more than just a loose collection of trends — it becomes a conversation with substance: honest, practical, and without sales pressure. That’s exactly what our OMR Quick Check is for.
More Visibility and Leads with WEVENTURE
Conclusion: Why OMR 2026 Is Worth It – and Why You Should Stop by WEVENTURE
For many companies, OMR 2026 is more than just a marketing event in Hamburg. It’s a place where you can clearly see which topics, platforms, and technologies are shaping digital marketing right now. If you’re looking for a compact overview of the developments that actually matter in 2026, this is exactly where you want to be.
At the same time, that’s also what makes OMR challenging: with so many topics, speakers, booths, and tools in one place, it’s not always easy to tell which takeaways are truly relevant for your own business. Not every trend deserves immediate attention, not every channel should be a priority right now, and not every solution fits every setup. That’s why it makes sense to view your time at the event not just as a source of inspiration, but also as a chance to have an honest, open conversation about which tactics, channels, and strategies actually make sense for your business at this stage.
So if you’re attending OMR 2026, feel free to stop by and see us in Hall B6, Booth E07. You’re welcome to drop in spontaneously or book a free, no-obligation 30-minute slot for our OMR Quick Check in advance — no sales pressure, just a practical conversation about SEO/GEO, paid search, paid social, or CRO. That way, you’ll ideally leave OMR with more than just fresh inspiration — you’ll leave with clear next steps for your marketing.
OMR 2026 FAQ
When is OMR 2026 taking place?
OMR Festival 2026 will take place on May 5 and 6, 2026, in Hamburg. Over these two days, companies, marketers, and decision-makers from across Europe come together to exchange insights on the latest developments in digital marketing.
Where is OMR 2026 being held?
OMR 2026 takes place at the Hamburg Messe exhibition grounds. The stages, expo, masterclasses, and networking areas are spread across multiple halls, making the event both highly diverse and a bit complex to navigate without a plan.
Which speakers will be at OMR 2026?
At OMR 2026, you’ll see a wide range of well-known figures from tech, marketing, business, and media taking the stage. This includes speakers like Nick Turley, Brendon Kraham, Meredith Whittaker, and Heidi Klum. You can find the full lineup on the official OMR website.
Which companies will be exhibiting at OMR 2026?
Which booths are worth visiting at OMR?
Which booths are worth visiting really depends on your goals. In general, it helps to filter by topic — for example SEO, AI search, performance marketing, or CRM. Booths like the one from WEVENTURE Performance can be especially valuable, since you can get practical insights, honest feedback, and ideas you can actually apply to your business right away.
Who is OMR 2026 worth attending for?
OMR is worth attending for anyone working in marketing, growth, or digital business models. That especially includes:
- marketing managers
- business owners and decision-makers
- e-commerce and B2B companies
- startups and scale-ups
If you’re looking to develop your marketing strategy further, OMR offers a lot of relevant input and practical inspiration.
Where can I find WEVENTURE at OMR 2026?
WEVENTURE Performance will be at OMR 2026 in Hall B6, Booth E07. You can stop by to talk directly about topics like SEO/GEO, paid search, paid social, CRO, tracking, and AI visibility.
Can I book a meeting with WEVENTURE at OMR?
Yes, you can book a free, no-obligation 30-minute slot in advance. That way, you’ll have a fixed time and can jump straight into a focused conversation without any waiting.
What is the WEVENTURE OMR Quick Check?
The OMR Quick Check is a free consultation you can have with us right at the event. We’ll take a look at your current marketing setup and give you an honest assessment of things like:
- visibility (SEO / AI search)
- campaigns (Google Ads, Meta Ads)
- tracking and data quality
- potential quick wins
The goal is to give you clear next steps you can put into action right after OMR.
Can I visit WEVENTURE’s booth without booking an appointment?
Yes, you’re always welcome to stop by the booth spontaneously. If you have some time last minute or just want to have an initial conversation, we’d be happy to see you even without an appointment.
