Website, Webpage, Homepage, Landingpage: Which is Which?

Zuletzt aktualisiert am: 12. December 2025

In everyday language, we often use terms interchangeably without caring much about their actual meaning (or even knowing it). The same is true for the digital world. Webpage, website, homepage, or even online presence — these are great examples. Why? Because they all describe different things, yet are frequently used as synonyms. This leads to misunderstandings, confusion, and sometimes even frustration. So what exactly makes these terms different?

In this article

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Website

A website is not a webpage. But a website is an online presence. Every page that lives under a single domain — for example, www.weventure.de
— collectively forms a website.
A website is not a single subpage but the entire collection of web pages belonging to the domain.

Visual graphic: Website structure overview
A website is the sum of all its individual pages/webpages.

Webpage

A webpage — unlike a website — is not an entire online presence. It’s an individual HTML file, or subpage, within a website. In other words:
All webpages (each with its own URL) under one domain make up the entire website.

Fun fact: In English, webpage is the correct equivalent of the German Webseite. It exists, but unlike homepage, it never really went mainstream — which is a shame, because it could have prevented a lot of misunderstandings.

Visual graphic: Structure of a webpage
A webpage is a single web document (subpage) within a website.

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Homepage

If a website is the full online presence, and a webpage is a single document within it, then what is the homepage? The homepage is the start page of a website. And only that. Nothing more. Visual graphic: Homepage structure The homepage is the start page of a website.

Onepager

And now, let’s flip everything upside down again. A onepager is a website that consists of just one single webpage. Navigation doesn’t lead to separate pages but to different sections on the same page. So yes — a website can, in some cases, be a webpage and a homepage at the same time.

Landingpage

So what exactly is a landing page?
A landing page is a specific type of webpage — meaning a single subpage of a website — but unlike standard pages that serve general informational purposes, a landing page is built for one clear marketing goal.

Unlike other webpages on a site, a landing page isn’t designed to inform — it’s designed to convert. Its structure guides visitors toward a specific action, such as signing up, making a purchase, or submitting a contact form.

Characteristics of a landing page:

• Part of a website: Technically, it’s a normal subpage — but with a clear marketing purpose.
• Focused: One core message, one clear call to action.
• Minimal distractions: Often built without main navigation or external links to keep users on track.
• Goal-driven & measurable: Every interaction (click, form submission, purchase) is tracked as a success metric.
• Traffic source: Visitors typically arrive via ads, newsletters, or social media — hence the name “landing page.”

In short: A landing page is a webpage with a clearly defined goal. It’s part of the larger website but differs from traditional content pages or the homepage through its structure, focus, and conversion-oriented design.

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Conclusion: Website, Webpage, Homepage, Landingpage

Website, webpage, homepage, and landing page are often used interchangeably — but they do not mean the same thing.

A website is the entire online presence of a domain, made up of many individual webpages.

The homepage is the starting point of that website — the entry page.

A landing page, however, is a special type of webpage: it’s typically used in marketing or advertising campaigns and pursues one single goal — conversion.

In short:

  • The website is the whole,
  • the webpage is a part of it,
  • the homepage is the beginning,
  • and the landing page is the targeted specialist.

 

Together, they form the foundation of online communication — yet they differ clearly in function, structure, and purpose.

FAQ: Website, Webseite, Homepage, Landingpage

How are website, webpage, homepage, and landing page connected?

The website is the entire online presence.
The webpages are the individual pages within it.
The homepage is the main starting page.
The landing page is a special subpage with a marketing goal.
Together, they form the logical and functional structure of an online presence — from general information to targeted conversion.

A website consists of the entire online presence under one domain — all individual pages (webpages) that together form a web presence.

A webpage, on the other hand, is only a single subpage of that website, e.g., “/contact” or “/services.”

👉 Example:

www.weventure.de is the website,

www.weventure.de/en/blog is a webpage.

The homepage is the starting page of a website — the first impression visitors get of an online presence.

It usually contains key information, navigation elements, and links to other webpages.

In short: every homepage is a webpage, but not every webpage is a homepage.

A landing page is a special webpage with a marketing purpose. It is typically used in campaigns and follows a clear goal (conversion) — such as a signup, download, or purchase.

Unlike the homepage or regular webpages, it is focused, minimal, and contains a clear call to action.

➡️ Visitors often “land” on it via ads, newsletters, or social media.

Technically, a landing page is a single webpage that belongs to a website.
However, it can also run independently, e.g., under its own domain or subdomain (like promo.example.com).
In that case, it would be considered a one-pager rather than part of a larger website.

It still remains a targeted subpage, not a full website in the traditional sense.

Whenever you have a specific goal, such as:

Lead generation (contact form, signup)

Product or service sales

Event registrations or downloads

Campaigns with paid traffic (Google Ads, Meta Ads, etc.)

Landing pages are designed to avoid distractions and guide visitors toward a single action.

“Website” comes from English and refers to the entire online presence of a business, organization, or individual — all interconnected webpages under one domain.

Example: The WEVENTURE website consists of many individual webpages (homepage, marketing services, blog, contact, etc.).

The homepage is the entry point of a website and helps users navigate.
A landing page, in contrast, pursues a specific goal, such as a signup or purchase.
While the homepage provides broad information, the landing page is focused and action-driven.

➡️ Homepage = starting point; Landing page = goal.

A one-pager is a website consisting of only one webpage. All content appears on a single page, navigated via scrolling or anchor links. This means a one-pager can simultaneously be a website, a webpage, and a homepage — and sometimes even function like a landing page.

A landing page is typically:

  • Visually minimal — no complex menus, few external links
  • Focused — one topic, one goal
  • Conversion-optimized — clear calls to action (CTA buttons)
  • Analytics-friendly — every interaction can be tracked

A regular subpage informs — a landing page persuades and converts.

Author

Picture of Daniel Kiefer

Daniel Kiefer

As Graphics & Development Manager at WEVENTURE in Berlin, Daniel specializes in the conception and implementation of user-centered UX/UI design solutions and the visual design of digital marketing campaigns.

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