--- title: "Seasonal omni-presence in a 360° media mix" description: "From TV to Facebook – eBalance reaches users everywhere." url: https://weventure.de/en/case-studies/ads-ebalance date: 2020-03-20 modified: 2026-09-10 author: "Matti Hintz" image: https://weventure.de/wp-content/uploads/2020/03/brooke-lark-jUPOXXRNdcA-unsplash-scaled-2.jpg type: case_studies lang: en --- # Seasonal omni-presence in a 360° media mix ## eBalance # Present year-round: 360° campaign mix for sustainable brand performance [Homepage](https://weventure.de/en) + 120 % TV ROAS + 12 % Conversion Rate + 70 % new customer share ![eBalance Logo](https://weventure.de/wp-content/uploads/2020/03/ebalance_logo-1.svg) ## About eBalance With brand awareness of over 60%, eBalance GmbH is one of the best-known digital health and nutrition brands in Switzerland. The online weight-loss program has supported more than 150,000 members for years on their journey toward a healthier lifestyle — with personalized meal plans, exercise recommendations, and personal coaching. The foundation of the program is the food pyramid of the Swiss Society for Nutrition (SGE), combined with a holistic approach that integrates movement, motivation, and knowledge transfer. As the market leader in the “online weight loss” category, eBalance faces a recurring challenge each year: demand is heavily seasonal — especially at the start of the year and before summer. To ensure maximum presence during these crucial phases, WEVENTURE developed a 360° omnichannel strategy that united TV, SEA, and social media into one coherent, high-performance campaign architecture. Group 2Created with Sketch. ![eBalance Website](https://weventure.de/wp-content/uploads/2020/03/eBalance-Website-1024x642.png) ### Step 1 ## The Challenge With brand awareness already exceeding 60%, eBalance had a strong starting point. However, in the highly competitive market for digital nutrition programs, awareness alone is not enough. The goal was to build seasonal omnipresence across all relevant channels — from TV to social media — while achieving measurable performance outcomes. ### Seasonal demand The market for online weight-loss programs fluctuates significantly. Competition is especially fierce at the beginning of the year and in spring — periods when eBalance must remain highly visible. ### Separating brand and non-brand campaigns Clear separation between brand and non-brand campaigns was crucial for efficient budget allocation and optimal use of brand strength. ### Long decision-making processes Purchasing a program like eBalance is rarely an impulse decision. It requires trust, ongoing visibility, and consistent brand communication across all touchpoints. ### Omnichannel consistency TV, Google, YouTube, and Facebook needed to be perfectly aligned in tone, visuals, and timing to ensure cohesive brand positioning. ### Reaching younger audiences Social media played a key role in activating new and younger audiences that were not yet familiar with eBalance. ![](https://weventure.de/wp-content/uploads/2020/03/iStock-524174142-1-1024x683.jpg) ### Step 2 ## Our Approach To optimally position eBalance during the critical seasonal months, WEVENTURE developed a cross-channel strategy that seamlessly linked brand building with performance. The focus was on generating attention, establishing trust, and driving measurable conversions across all touchpoints. ### Campaign structure & channel strategy - Separate brand/non-brand campaigns: Built a clear campaign logic for efficient budgeting and precise targeting. - Thematic clusters by weight-loss type: Structured SEA campaigns by interest segments (sports, nutrition, motivation) with dedicated landing pages. - Remarketing via Display & YouTube: Multi-stage retargeting along the customer journey to re-engage prospects. - Content keyword targeting: Used contextually relevant keywords to gain visibility in high-quality environments. - Similar-audience strategy: Reached new users exhibiting similar behavior and interest in a healthy lifestyle. ### Brand communication & creative execution - Development of a consistent brand story: Established a unified narrative across TV, social media, and search campaigns. - Performance TV as a reach engine: Produced, booked, and managed TV spots aligned with digital channels. - Before-and-after storytelling: Used real success stories (eBalance ambassadors) as the emotional core of the campaign. - YouTube video marketing: Deployed in-stream and in-display formats for remarketing with a strong focus on conversions. - Social ads for younger audiences: Specific Facebook and Instagram targeting, including lookalikes and influencer-based audiences. - Continuous creative testing: Iterative optimization of visuals, copy, and CTAs based on test insights. ## We Create Digital Leader [Contact Us](https://weventure.de/en/contact) ### Step 3 ## WEVENTURE delivers Results The cross-channel [360° strategy](https://weventure.de/en/blog/360-degree-marketing) paid off for eBalance across the board. The combination of performance TV, SEA, YouTube, and social ads not only strengthened brand perception but also significantly improved conversion performance. (Status: March 2020) ### TV ROAS - +120 % Performance TV became the strongest ROI driver in the media mix, achieving double the returns compared to the previous year. ### New customer share - +70 % The coordinated use of remarketing, content targeting, and social ads significantly increased first-time purchases. ### Conversion Rate - +600 % In in-stream and in-display video remarketing campaigns. ### Subscribers - +90 % Targeted video campaigns drove a strong increase in YouTube subscribers. ### Additional successes - +12% conversion rate through optimized campaign structure - Increased brand interaction thanks to consistent messaging - Maximum visibility during the most important times of the year ### Learnings ## Key Insights - Omnichannel pays off: Tight integration of TV, SEA, and social media drives maximum brand impact and reach. - Seasonal planning is mission-critical: Strategic budget allocation during seasonal peaks improves efficiency and reduces acquisition costs. S - torytelling builds trust: Real success stories outperform traditional advertising and sustainably increase conversions. - Cross-channel tracking is essential: Only consistent data structures enable accurate evaluation and optimization of touchpoints. - Iterative testing enables scalability: Regular creative tests reveal winning concepts early and support successful scaling. ### Quick View ## Our Services at a Glance - [Search Engine Advertising (SEA)](https://weventure.de/en/digital-marketing/sea) - [Google Ads](https://weventure.de/en/digital-marketing/sea/google) - [YouTube Ads](#) - [Conversion Rate Optimierung](https://weventure.de/en/digital-marketing/cro) - [Facebook Ads](https://weventure.de/en/digital-marketing/sma/facebook) ## You want that too? ## Get started with Us! 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