Bruno Interior GmbH

20% more conversions through smart SEA optimization

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+ 10 %

Conversion Rate

- 15 %

cost per click (CPC)

+ 5 %

click-through rate

About Bruno Interior

Bruno Interior is a Berlin-based company that has been developing and selling high-quality mattresses, box-spring beds, and sleep accessories since 2014. The products stand for craftsmanship, sustainable materials, and timeless design — all at fair prices. What started as an idea by two founders has grown into a strong brand across several European countries. Today, Bruno Interior is one of the best-known German manufacturers of premium sleep products — independently funded, authentic, and successful in e-commerce.

Step 1

The Challenge

Selling high-priced products through performance channels such as Google Ads is complex: the customer journey is long, competition is fierce, and click prices are high. When WEVENTURE took over management, the goal was to significantly improve performance despite these conditions and sustainably reduce acquisition costs.

Intense competition in the mattress market

Many national and international providers were competing with high budgets for the same keywords. CPCs often exceeded €10 per click.

Different product segments & target groups

From box-spring beds to mattresses, different target groups needed to be addressed with tailored messaging and search intent.

Rising acquisition costs

Cost per new customer fluctuated heavily due to seasonality and was sometimes very high. Precise campaign control was essential.

Need for data-driven scaling

For continued growth, the Google Ads strategy had to become more efficient, internationally scalable, and performance measurable.

Step 2

Our Approach

To compete in the highly contested mattress market, WEVENTURE developed a data-driven SEA strategy. The goal was to lower click prices while increasing the conversion rate through structured campaigns, relevance, and precise audience targeting.

Campaign structure

Intent-driven targeting: Use of high-intent keywords combined with Smart Bidding to capture real purchase intent (e.g., searches related to “back pain” or “sleep quality”).
Segmented ad groups: Separate campaigns for different sleeper types (e.g., stomach vs. back sleepers) increased ad relevance.
Service & USP keywords: Expanded keyword portfolio with topics like delivery time, warranty, and competitor service features.
Quality Score optimization: Better ad copy and keyword coverage increased quality scores and reduced CPCs.

Audience targeting

Audience analysis & segmentation: Identification of user clusters with high conversion potential for targeted bid management.
Relevance-based ad copy: Tailored messaging for each segment — such as “stomach sleepers” vs. “back sleepers” — improved CTR and conversion rate.
Ongoing monitoring: Continuous evaluation of click, conversion, and cost metrics for data-driven optimization.
Performance-based collaboration: Flexible budget allocation with full transparency and no unnecessary risk for the client.

We Create Digital Leaders

Step 3

WEVENTURE delivers Results

The optimized campaign structure, precise audience targeting, and data-driven management led to measurable success for Bruno Interior. The performance improvements paid off in both conversion rate and click-cost efficiency. (Status: March 2020)

Conversion Rate

Highly relevant ads and targeted keyword clusters led to a significant increase in conversions.

Klickpreis

Higher quality scores and improved ad relevance reduced average CPCs substantially.

Click-through rate

Tailored ad copy and targeted audience messaging increased user engagement.

Sustainable scaling

The data-driven structure created a foundation for efficient growth in additional markets.

Learnings

Key Insights

Relevance is key: Ads tailored precisely to search intent and user type increase both CTR and conversion rate.
Quality Score as an efficiency driver: Strong ad ratings from Google directly lead to lower CPCs and save budget without losing reach.
Long-term optimization beats quick fixes: Continuous monitoring and data-based adjustments ensure lasting success — even in saturated markets.
Performance and branding in harmony: Strong brand messaging combined with measurable performance drives both trust and growth.