--- title: "Dopo Domani boosts conversions by 314%" description: "Fully unlock the potential of Google Ads through A/B testing." url: https://weventure.de/en/case-studies/google-ads-dopo-domani date: 2020-09-01 modified: 2026-09-10 author: "Matti Hintz" image: https://weventure.de/wp-content/uploads/2025/08/dopo-domani_header-3-e1598952595838.jpg type: case_studies lang: en --- # Dopo Domani boosts conversions by 314% ## Dopo Domani # Bidding strategies deliver +314% conversions [Homepage](https://weventure.de/en) + 314 % Conversions + 7 % Clicks + 19 % Click Through Rate ![Logo Dopo Domani](https://weventure.de/wp-content/uploads/2025/08/dopo-domani-1-300x179.png) ## About DOPO DOMANI *dopo_domani International Interior Design e.K.* has been one of Europe’s leading destinations for exclusive interior design since its founding in 1989. The company combines an extensive online assortment with six brick-and-mortar design stores, each offering its own stylistic focus. Customers benefit from premium consulting by experienced architects and interior experts — both online and on-site. The focus is on curated high-end furniture and design objects, making Dopo Domani a trusted partner for sophisticated interior projects. Group 2Created with Sketch. ![Homepage von Dopo Domani](https://weventure.de/wp-content/uploads/2020/09/Dopo-Domani-Website-1024x642.png) ### Step 1 ## The Challenge To fully unlock the potential of Google Ads, we faced several hurdles together with Dopo Domani starting in 2019. The objective: identify the right bidding strategy that would deliver significantly more conversions despite strong competition and a wide product assortment. ### Uncertainty about user intent The assumption was that users searching for specific brands might be more ready to purchase — but it was unclear whether this would also apply to more generic searches. ### Competitive pressure in the high-end segment Heavy competition in the premium interior market made it difficult to reach the right audience efficiently. ### Gap between visibility and purchases 411,300 impressions with a 2.65% CTR but only a 0.14% conversion rate — a clear mismatch that generated high costs without results. ### Urgency This gap needed to be closed quickly — without major changes to the website or campaign structure. ### Step 2 ## Our Approach To overcome the disconnect between high visibility and low conversion rate, we implemented a structured testing approach. The goal was to obtain reliable results rapidly by adjusting bidding strategies. ### Analysis & testing - **Hypothesis testing:** Verified the assumption that brand-related searches lead to higher buying intent. - **Potential analysis:** Used Google Keyword Planner and Reach Planner to evaluate search volume and conversion opportunities. - **A/B test setup:** Compared the existing eCPC bidding strategy with “Maximize Conversions” over a four-week test period (Aug 29–Sept 25, 2019). - **Data evaluation:** Despite limited data, a clear trend emerged favoring “Maximize Conversions.” ### Implementation & optimization - **Strategic decision:** After the testing phase, all Google Ads campaigns for Dopo Domani were switched to the new bidding strategy. - **Speed of execution:** The change was effective immediately, without requiring structural changes to the website or campaigns. - **Continuous optimization:** Early results validated the strategy, enabling further fine-tuning based on performance data. ## We Create Digital Leaders [Contact Us](https://weventure.de/en/contact) ### Step 3 ## WEVENTURE delivers Results The shift to the new bidding strategy produced rapid improvements: within just a few weeks, conversions, conversion rate, and cost efficiency increased significantly. Beyond measurable success, the tests also delivered valuable insights for future data-driven bidding strategies. ### Conversions - +314% The new bidding strategy significantly increased sales. ### Conversion Rate - 3.7x More clicks turned into substantially more customers than before. ### Cost-to-revenue ratio (KUR) - –137 % A major improvement in efficiency and budget usage. ### CTR - +19 % Ads were clicked more frequently, reflecting higher relevance to the target audience. ### Clicks - +7.5 % Increased click volume boosted visibility within the relevant market. ### Learnings ## Key Insights - **A/B testing is essential:** Even with limited data, tests provide meaningful guidance and reduce decision-making risk. - **Bidding strategies have immediate impact:** Switching to “Maximize Conversions” produced clear performance gains very quickly. - **Speed matters:** Early switching — rather than long test cycles — was crucial for fast results. - **Data-backed hypothesis testing pays off:** Assumptions about higher purchase intent in brand searches were validated. - **Small changes, big impact:** Significant improvements were achieved without overhauling the website or campaign structure. ### Quick View ## Our Services at a Glance - [Google Ads](https://weventure.de/en/digital-marketing/sea/google) - [Conversion Rate Optimierung](https://weventure.de/en/digital-marketing/cro) - [A/B Testing](https://weventure.de/en/blog/a-b-test) - [SEA](https://weventure.de/en/digital-marketing/sea) ## You want that too? ## Get started with us! 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