Raiffeisen Switzerland
From idea to market readiness in 28 days with pretotyping
1
Days
10
+
validated users
1
+
website visitors
About Raiffeisen
Raiffeisen Switzerland is one of the country’s largest and most traditional banks — and at the same time one of the most innovative. With more than 3.5 million customers and around 800 locations, it forms the backbone of cooperative banking in Switzerland. In addition to classic financial services, Raiffeisen increasingly focuses on digital innovation to offer its members modern, customer-centric solutions.
Within the Raiffeisen Innovation Lab, new business models, digital services, and product ideas are tested before they are introduced to the market. This is where WEVENTURE, together with BSgroup Financial Solutions, came in: The goal was to determine the feasibility of a digital solution for a concrete everyday problem — quickly, data-driven, and with minimal risk. The chosen method: pretotyping.
Step 1
The Challenge
Coming up with new product ideas is easy — validating them realistically is the true challenge. For Raiffeisen’s Innovation Lab, the main objective was to determine whether the digital solution addressed a real customer need before investing time and budget into development.
Rapid market validation
It had to be tested within a very short period whether there was real market interest in the product idea.
Clarity about the target group
It needed to be determined who the potential users were — and what factors influenced their decisions.
Limited resources
The pretotyping process had to be completed within four weeks, without complex development cycles.
Reliable data foundation
Validation needed to be based on real user interactions, not theoretical surveys or assumptions.
Step 2
Our Approach
To validate the product idea efficiently and realistically, a complete pretotyping process was implemented within a few weeks — from concept development to technical setup and data-driven performance optimization. The goal: reliable results based on real user reactions instead of assumptions.
Concept & setup
- Develop product concept: Definition of offering, features, and unique selling points to clearly communicate the value.
- Create landing page: Implementation of a lead-focused page following WEVENTURE best practices with clear messaging and conversion focus.
- Test pricing model: Integration of three price packages to measure price acceptance and demand distribution.
- Call-to-action tracking: Strategic placement of CTAs (“Learn more” / “Request info”) to capture real purchase interest.
Performance & optimization
- Target group approach: Campaigns via Google Ads and Facebook Ads based on keyword analyses and defined personas.
- Campaign management: Dynamic budget allocation based on the best-performing setups in the first weeks.
- Data analysis: Evaluation of user groups, lead sources, and demographic patterns — 76% of leads came from men.
- Iterative optimization: Creation of new creatives and adjustment of ad targeting to maximize conversion rate.
We Create Digital Leader
Step 3
WEVENTURE delivers Results
Pretotyping enabled Raiffeisen Switzerland to realistically assess market acceptance in record time. Through precise campaign management and data-driven evaluation, a solid decision-making foundation was created for the next phase of innovation.
Days
- 28
The entire pretotyping process — from concept to evaluation — was successfully completed in just four weeks.
User
- +100
Real prospects provided qualitative feedback and confirmed the relevance of the product idea.
Website visitors
- 2,700
A valid data basis for analysis and target-group evaluation.
Leads
- 92
92 leads were generated within four weeks.
Learnings
Key Insights
- Pretotyping saves resources: Early testing enables fast decisions before high development or design costs arise.
- Real user interaction matters: Actual behavior provides far more reliable insights than surveys or assumptions.
- Data beats gut feeling: Quantitative metrics and qualitative feedback create a solid foundation for innovation decisions.
- Speed is essential: Short validation cycles promote agility and prevent potential from getting stuck in planning phases.
- Marketing as a test lab: Performance campaigns can efficiently validate demand, target groups, and price acceptance.
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Our Services at a Glance
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