CommitMed GmbH
PflegeBox.de: -50% click costs through data-driven campaigns
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Click costs (CPC)
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Cost per customer (CPA)
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Conversion Rate
About CommitMed
CommitMed GmbH is one of the leading companies in the German care market and stands for innovative care solutions in the field of home nursing. Under its brand PflegeBox.de, CommitMed offers a comprehensive range of products and services designed to support people in need of care and their families in everyday life.
With the PflegeBox, the company has created a successful model that fully digitizes the application, delivery, and billing of care aids. Eligible individuals receive all necessary products delivered to their homes every month—complete with direct billing to their long-term care insurance provider.
In addition to its e-commerce shop for care products, CommitMed operates additional care-related services, such as the placement of caregivers and consulting for family members. This allows the company to combine digital convenience with social value—uniting multiple business models under one strong brand.
Step 1
The Challenge
CommitMed GmbH faced the task of unifying several product worlds—from care aids to caregiver placement—into a cohesive digital strategy. The goal was to create a consistent user experience across all channels while increasing lead-generation efficiency.
Diverse product landscape
The platform brings together different business models—from an e-commerce shop to lead brokerage—under one roof. This variety required a cross-channel marketing strategy with clear user guidance.
Creating synergies between SEO & SEA
While both channels previously operated separately, insights from organic and paid search were now to be combined to reduce wasted spend and maximize potential.
A complex target-group structure
The communication had to reach people in need of care, family members, and decision-makers in the care sector—each with very different informational needs and emotional triggers.
Performance despite regulation
Care products are subject to strict legal requirements. This made keyword selection and ad messaging a sensitive challenge.
Conversion as a quality factor
Campaign success was to be measured not only in leads but in actual new customers within telesales—a direct link between online performance and real-world sales results.
Step 2
Our Approach
To scale CommitMed’s digital acquisition channels profitably over the long term, we developed a cross-channel performance strategy. The focus: tight integration of SEO, SEA, and conversion optimization—supported by a data-driven tracking concept mapping the entire funnel from search query to actual customer activation.
Cross-channel strategy
- Holistic funnel architecture: SEO and SEA were strategically interconnected to engage users at every stage of the customer journey.
- Targeted campaign structure: Creation of Google Ads campaigns clearly separating PflegeBox products from care-related services.
- Search intent first: Analysis and prioritization of keywords that reflect actual decision phases (e.g., “apply for care aids”).
- Budget efficiency: Continuous bid and ad-group adjustments based on real-time data to reduce cost per conversion.
Tracking & testing
- Deep-level tracking: Implementation of telesales tracking in Google Ads to link online leads with actual contract signings.
- Landing-page optimization: UX/UI improvements at key touchpoints led to clearer value propositions and fewer drop-offs.
- Data-driven testing: Continuous A/B testing of forms and CTAs to identify and remove conversion barriers.
- Close alignment with sales: Weekly review of real sales numbers to prioritize high-performing campaigns and audiences.
We Create Digital Leaders
Step 3
WEVENTURE delivers Results
The tight integration of SEO, SEA, and conversion optimization led to significant performance gains across all channels. Through data-driven campaign management and the implementation of telesales tracking, leads were generated more efficiently and evaluated more accurately (as of March 2025):
Cost per Click (CPC)
- -50 %
Granular campaign structures and precise keyword management cut CPCs in half.
Cost per customer
- -30 %
The combination of performance optimization and targeted audiences led to considerably more efficient acquisition costs.
Conversion Rate
- +12 %
UX/UI updates and a simplified funnel noticeably improved conversion rates across all landing pages.
Qualified Leads
- +40 %
By tracking actual contract completions, high-value leads could be prioritized and follow-up communication optimized.
Additional achievements
- Improved visibility and rankings
- Successful integration of paid and organic search data
- Stronger brand perception through consistent communication
- Significantly improved lead quality and close rates in sales
Learnings
Key Insights
- SEO and SEA only reach full impact together: Close coordination minimized wasted spend and unlocked strong synergy effects.
- Tracking determines real success: Only by linking online leads with telesales data could true conversion quality be assessed—a crucial factor in campaign steering.
- UX optimization directly boosts performance: Small adjustments to forms and user flows delivered above-average conversion lifts across the funnel.
- The care market requires emotional and rational messaging: A balanced communication of trust, service, and safety proved essential for high lead quality.
- Cross-channel transparency is key: Integrated reporting across SEO, SEA, and sales enabled data-driven decisions and efficient budget usage.
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Our Services at a Glance
References
Over 150 brands trust us
Team
Our Exerts in Performance Marketing
With more than 7 years of SEA, SEO, and UX experience, we help you push your website to the top rankings.
DANIEL KIEFER
Design & Development
CORINNA VORREITER
Head of Organic
MATTI HINTZ
Head of Paid
RAPHAEL BOLLER
Senior SEA Manager
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