Heizungsmacher AG

Content and SEO strategy for increased visibility and traffic

Homepage » Case Studies » SEO Boost for Heizungsmacher

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visibility since 2020

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top-10 keywords

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clicks in 2024

About Heizungsmacher

Heizungsmacher AG is an innovative Swiss company specializing in replacing outdated heating systems with modern heat pumps. Founded as a start-up with the vision of revolutionizing the heating market through digitalization, Heizungsmacher AG has established itself as a pioneer in the heating and solar industry.

With a focus on sustainability and efficiency improvement, the company offers customized solutions for single-family homes across the German-speaking regions of Switzerland. In addition to installing heat pumps, Heizungsmacher’s services include planning and implementing photovoltaic systems to optimally meet customers’ energy needs.

By using state-of-the-art technologies and a customer-centric approach, Heizungsmacher AG has made a lasting impact on the heating market and continues to set new standards in building technology.

Step 1

The Challenge

In August 2020, WEVENTURE took over Heizungsmacher’s organic search efforts (SEO, content), and later also the paid advertising (Ads). With the advent of AI-based search systems and generative content from 2024 onwards, the focus increasingly expanded to include LLMO/GEO and AI-supported content strategies.

Sistrix Visibility Index

0.17

Keywords

113 keywords in the top 10, 227 keywords in the top 100

URLs

50 URLs in the top 10, 91 in the top 100

Knowledge hub

There was not yet a systematically structured knowledge or information hub capable of generating targeted organic traffic.

Domains

Heizungsmacher AG originally split its offerings across two domains: heizungsmacher.ch and solarmacher.ch. This division influenced the SEO strategy, as both domains needed parallel management.

Competition

Another challenge was that Heizungsmacher, as a young start-up, was entering a highly competitive market dominated by established players. The goal was therefore to increase visibility and traffic sustainably through targeted technical and content-driven SEO measures to support Heizungsmacher’s ambitious positioning in Switzerland.

Step 2

Our Measures

To optimally position Heizungsmacher as a young start-up in the Swiss market, we have implemented targeted, data-driven actions since August 2020. In parallel, starting in early 2024, we began working on a comprehensive website relaunch, which was completed in mid-April 2025.

Content and domain

Domain consolidation: In spring 2022, we consolidated the two existing domains (heizungsmacher.ch and solarmacher.ch) into one central, strong domain (heizungsmacher.ch).
Building a knowledge hub and content optimization: In early 2021, we established a systematically planned information hub. Through relevant knowledge articles, users are engaged early in their customer journey and guided directly to the Heizungsmacher website. From 2024 onwards, AI made content creation even more efficient and of higher quality. At the same time, we optimized content across landing pages, such as product detail pages.

Technical optimizations and monitoring

Our measures also included ongoing technical checks and optimizations:

Continuous monitoring via Google Search Console, Bing Webmaster Tools, and Google Analytics 4 made it possible to identify developments at an early stage and respond quickly and data-based to ranking changes.
Based on this, ongoing error analyses and technical corrections were carried out, including 404 errors, internal linking structures, and structured data.
Optimization of the heading structure (H1 tags), image SEO (alt tags), and regular content analysis for continuous performance improvement.

We Create Digital Leaders

Step 3

WEVENTURE delivers Results

Our measures have led to measurable and sustainable success (Status: May 2025):

Sistrix Visibility Index

The Sistrix Visibility Index increased from 0.17 in August 2020 to 1.528 — a growth of 798%.

Over 60% of organic traffic and visibility is now generated through knowledge articles, proving the strategic importance of content.

Rankings

Instead of 62 URLs in 2018, a total of 132 URLs ranked in the top 10 in March 2025 (+113%), and 173 URLs ranked in the top 100 (+179%). (Ranking increases since the April relaunch were intentionally excluded due to temporary duplicate rankings caused by a changed URL structure — removal of trailing slashes.)

Keywords

From originally 113 keywords in the top 10, the number increased to more than 1,460 (+1,192%). Keywords in the top 100 increased from 227 to over 3,740 (+1,547%).

Growing AI visibility with ChatGPT & Co.

From the end of July 2024, Heizungsmacher was mentioned, quoted, and linked in generative response systems such as ChatGPT. The referral traffic, though initially very low, continued to increase as the project progressed.

Top rankings for key keywords (Google)

Kosten Wärmepumpe Schweiz

#2.9 Position

Erdsondenbohrung

#1.2 Position

Gasheizung ersetzen Kosten Schweiz

#1.0 Position

Wärmepumpe Vergleich Tabelle

#2.5 Position

Additional successes

Learnings

Key Insights

SEO success takes time — and pays off: Visibility and rankings rarely improve overnight. Our continuous SEO work since 2020 has been fundamental in positioning Heizungsmacher today as a leading heat-pump installer in Switzerland. The upcoming website relaunch will deliver even better user experiences and reinforce these achievements.
Content remains essential: In the heat-pump installation industry, users first search for trustworthy information. High-quality knowledge articles have built not only visibility but trust. Thanks to the use of AI-supported content creation, content could be produced even more efficiently from 2024 onwards and be significantly more comprehensive, precise, and thematically in-depth. For 2025, we agreed with our client to further increase content production to drive even more sustainable organic traffic.
Data-driven decisions generate long-term value: Regular monitoring and continuous adjustments make it possible to react quickly to algorithm changes and fully capitalize on ranking opportunities.
LLMO/GEO is becoming a strategic success factor – early action creates advantages:
With the increasing spread of generative search and assistance systems, optimization for large language models and generative responses (LLMO/GEO) is becoming significantly more important. Initial mentions, citations, and AI referrals show how important it is to establish technical, structural, and content-related foundations at an early stage. Those who already rely on clean data structures, high-quality content, and machine-readable information today are positioning themselves sustainably for agentic AI systems and future search and decision-making processes.