Sorpetaler Fensterbau

How storytelling in video ads increased reach and leads

Home » Case Studies » 100,000 Views for “Burglar Maurice”

500

Views

500

Interactions

+ 5 %

Website Traffic

About Sorpetaler Fensterbau

Sorpetaler Fensterbau GmbH is a traditional family business that has stood for craftsmanship, durability, and custom-made window solutions for decades. With a modern machinery setup, great attention to detail, and genuine wood craftsmanship, the company combines innovation with consistency. But in times of increasing break-ins, it’s no longer just about aesthetics or insulation — security has become an emotional factor. That’s exactly where Sorpetaler Fensterbau comes in: with the newly developed Blaulichtfenster (“blue-light window”), which redefines burglary protection. And to raise awareness around this topic, the story got a very special protagonist — Einbrecher Maurice (“Maurice the burglar”).

Step 1

The Challenge

Since October 2017, WEVENTURE has supported Sorpetaler Fensterbau in digital marketing. When the innovative Blaulichtfenster was developed, a high-impact campaign was planned for early 2018 to accompany the product launch. The goal was to successfully lead a traditional craft business into the world of social media, focusing on reach, brand awareness, and lead generation surrounding the topic of burglary protection.

Raise awareness for burglary protection

Burglary prevention is a sensitive topic — the goal was to communicate safety in an emotional yet relatable way without creating fear.

Reach new target audiences

As an established craft business, Sorpetaler Fensterbau had to effectively use digital channels like YouTube and Facebook for the first time to appeal to younger and more digitally oriented homeowners.

Modernize Brand Appearance

The company wanted to show that tradition and innovation are not opposites — the Blaulichtfenster represented this blend.

Create content with reach

A high-attention format was needed to generate visibility quickly — organically and paid — ideally with strong storytelling.

Combine performance and branding

The campaign wasn’t just about generating clicks — it needed to create long-term leads, such as downloads of a whitepaper with “10 Burglary Protection Tips.”

Step 2

Our Measures

To make the Blaulichtfenster known and make the topic of burglary protection emotionally tangible, our SMA team developed a social media campaign together with Sorpetaler Fensterbau — with a strong storyline and high recognition value. The humorous yet thought-provoking character “Einbrecher Maurice” was designed to generate attention, build trust, and simultaneously drive leads.

Storytelling & YouTube campaign

Video production with character: The Blaulichtfenster was presented in a two-minute spot featuring “Maurice the burglar” as an entertaining lead character.
Targeted YouTube placement: Use of Discovery and In-Stream ads to reach different audiences across topics like security, homeownership, and burglary prevention.
Topic analysis before launch: Audiences were defined using data-based interest and search behavior insights to minimize wasted spend.

Lead generation on Facebook

Facebook as performance extension: Additional campaigns to boost reach and promote the free whitepaper “10 Tips Against Burglary.”
Lookalike & remarketing audiences: Re-engagement based on video viewers and website visitors via ad and YouTube remarketing.
Engagement as KPI: More than 20,000 interactions — including intense discussions and strong organic reach boosts.

We create digital leaders

Step 3

WEVENTURE delivers Results

The social media campaign around “Einbrecher Maurice” became a complete success — emotional, high-reach, and measurably effective. Through targeted YouTube and Facebook ads, Sorpetaler Fensterbau not only generated awareness for the Blaulichtfenster but also reached new audiences and secured long-term qualified leads. (Status: March 2020)

Video views

Within just a few weeks, the campaign hit six-digit view numbers — a strong signal.

Interactions

Likes, shares, and comments sparked lively discussions and high organic reach.

Website Traffic

The campaign significantly boosted page visits and brand awareness.

Whitepaper Downloads

The free burglary protection whitepaper converted successfully and generated valuable leads.

Learnings

Key Insights

Emotional storytelling works: Safety topics can be communicated successfully with entertaining, character-driven stories — information alone is rarely enough.
Tradition meets social media: Even traditional craft businesses can achieve major reach on modern platforms like YouTube and Facebook and tap into new audiences.
YouTube as a branding booster: Visual storytelling strengthens brand connection and recognition — especially for products that require explanation.
Cross-channel strategy pays off: The combination of YouTube ads, remarketing, and social media campaigns amplifies impact and long-term communication success.
Leads through added value: A helpful whitepaper as a micro-conversion keeps users engaged and turns reach into measurable contacts.