--- title: "Website relaunch with vision" description: "How the German Farmers’ Publishing House successfully modernized 3 websites." url: https://weventure.de/en/case-studies/website-relaunch-deutscher-bauernverlag date: 2020-05-05 modified: 2026-09-10 author: "Daniel Kiefer" image: https://weventure.de/wp-content/uploads/2020/05/bence-balla-schottner-b1FS5jQrsLo-unsplash-scaled-1.jpg type: case_studies lang: en --- # Website relaunch with vision ## German Farmers’ Publishing House (Deutscher Bauernverlag) # New digital revenue streams unlocked through modernized websites [Homepage](https://weventure.de/en) 3 websites launched 3 new landing pages 100 % mobile first ![Logo Deutscher Bauernverlag (DBV)](https://weventure.de/wp-content/uploads/2020/05/cropped-dbv_logo_header-300x47.png) ## About the Deutschen Bauernverlag The German Farmers’ Publishing House (DBV) is one of Germany’s most traditional specialist publishers, reaching a highly specialized audience in agriculture, horticulture, and beekeeping. Its portfolio includes renowned publications such as GartenFlora, Bauernzeitung, and Deutsches Bienen-Journal. In addition to print magazines, the publisher operates its own online platforms, offers e-learning services, and organizes trade fairs as well as the specialist congress Farm & Food 4.0. Group 2Created with Sketch. ![Bauernzeitung Website, deutscher Bauernverlag](https://weventure.de/wp-content/uploads/2020/05/Bauernzeitung-Website-1024x642.png) ### Step 1 ## The Challenge In relaunching three websites at once — GartenFlora, Bauernzeitung, and Deutsches Bienen-Journal — the German Farmers’ Publishing House faced a complex task: modernizing the sites technically and visually without alienating their loyal readership. WEVENTURE took over digital concept development, UX design, and technical implementation to prepare the publisher for the future, with a focus on user-friendliness, SEO, and digital reach. ### Balancing innovation and tradition The new design had to feel fresher without losing the familiar character of the brands — a particular challenge for established specialist magazines. ### Three brands, one unified standard Despite different content and target groups, all sites needed to offer a consistent structure, navigation, and user experience. ### Technical modernization & mobile first The existing websites were not responsive and no longer aligned with modern UX standards. Mobile usage was at the center of the redesign. ### SEO & visibility protection A relaunch always carries risks for rankings and reach — the goal was to maintain visibility and increase it through new structures. ### Complex project management With multiple teams, stakeholders, and departments involved, a clear project plan with defined communication and responsibilities was essential for success. ### Step 2 ## Our Approach With multiple teams, stakeholders, and departments involved, a clear project plan with defined communication and responsibilities was essential for success. ### Strategic planning & concept development - Goal definition & project structure: In joint workshops with DBV, user goals, design requirements, and business objectives were prioritized. - Unified site concept: Development of a scalable basic structure for all three brands — with identical navigation, UX logic, and editorial modules. - Mobile-first design: Creation of responsive layouts for optimal display on smartphones and tablets. - Content architecture: Structuring the site hierarchy to make topics, articles, and formats easier to find and interlink. ### Design, development, SEO - [UX/UI design](https://weventure.de/en/digital-marketing/ux-ui): Fresh, modern design while preserving brand character — visually clear but editorially familiar. - [Frontend & backend development](https://weventure.de/en/digital-marketing/website/development): Technical implementation based on modern web standards, focusing on performance and usability. - SEO setup: Technical optimization of all sites, including clean redirects, meta structures, and loading times. - Call-to-action & lead structure: Integration of new contact and interaction elements to strengthen digital revenue sources. - Interdisciplinary collaboration: Regular alignment sessions between Digital Solutions, SEO, and Design for consistent quality control. ## We Create Digital Leaders [Contact Us Now](#seo-anfragen) ### Step 3 ## WEVENTURE delivers Results Through a structured, interdisciplinary approach, WEVENTURE successfully modernized and digitally repositioned the three brands of the German Farmers’ Publishing House in 968 project hours. The outcome: a unified online presence with improved user experience, higher performance, and a stronger brand identity — ready for future digital business models. (As of May 2020) ### 3 websites launched - 3 GartenFlora, Bauernzeitung, and Deutsches Bienen-Journal in a new, responsive design. ### 3 landing pages - 3 User-friendly structure with clear conversion elements and increased interaction rates. ### Additional achievements - Improved mobile usability - Higher interaction rates - Optimized SEO foundation - Stronger brand perception ### Learnings ## Key Insights - A relaunch is more than a redesign: technical structure, SEO, and user guidance must be aligned from the start to achieve sustainable results. - Consistency builds trust: Three brands — one user experience. Unified UX standards enhance recognition and brand loyalty. - Mobile first is mandatory: Optimizing for mobile devices is not a trend but a prerequisite for reach and conversion. - Close coordination is the success factor: Regular communication between design, development, editorial teams, and SEO prevents friction and ensures quality. - Relaunch as a chance for progress: The technical reboot provided DBV with the foundation to further expand digital revenue models and new interaction formats in the future. ### Quick View ## Our Services at a Glance - [Search Engine Optimization](https://weventure.de/en/digital-marketing/seo) - [UX/UI Design](https://weventure.de/en/digital-marketing/ux-ui) - [Frontend / Backend Web Development](https://weventure.de/en/digital-marketing/website/development) - [Digital Solutions](https://weventure.de/en/digital-transformation/solutions) - [SEO Relaunch](https://weventure.de/en/digital-marketing/seo/relaunch) ## You want that too? ## Get started with Us! 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