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Conversion Rate
Optimization

Laying the foundation of profitable
performance marketing

Consumers’ demands on the user experience change every day and almost exclusively reflect mobile-first patterns. The profitability of performance marketing campaigns depends on high and stable conversion rates. We are the agency for conversion rate optimization.

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Our specializations

Conversion Rate Optimization

Turning clicks into revenues. With a sustainable strategy for conversion rate optimization, you will always get the most out of your performance marketing campaigns. We will perform ongoing usability testing and relevant web analytics with a view to increasing the conversion rate. A constant conversion rate optimization will positively affect all KPIs of your website, your web shop or your app.

UI/UX Consulting

Always focus on the user. With user-centric user stories, we will improve usability and user experience and thereby form the basis for digital experiences. We will use our component-based UI/UX framework in order to optimize your website or app. Under a modular atomic design system, concepts will become excellent screen designs.

A/B Testing

Experiments deliver innovation. A framework for A/B or A/B/n testing will provide you with reliable test results for improvements to your website or app. We will develop hypotheses and test cases as well as implement and analyze A/B/n testing. By using Google Analytics, Google Optimize and Optimizely, we will lay the foundation of successful tests. Start establishing and embracing a real testing culture together with us.

Landing Page Optimization

First impressions count. A good landing page helps you not only to impress users but also affect positively your performance marketing campaigns and the conversion rate. To this end, we will take care of conception, design, content and front-end development. High page-loading speed and mobile-readiness are absolutely essential to this.

Entrepreneurial, structured and
data-driven

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Goals define smart strategies

We will translate your corporate goals into smart digital strategies. As part of our cooperation, we will challenge the status quo of your online sales channels every single day.

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Structures build digital foundations

We make sure that your future strategies will be based on solid foundations. For us, measurability and scalable structures provide the basis for successful projects.

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Data optimize our experience

We combine excellent measurability of data with 15 years’ worth of experience. When optimizing your campaigns, key performance indicators (KPIs) will shape our creative decision-making processes.

We are among the best Google Ads agencies in DACH. All of our employees are certified and receive regular training. As our customer, you will benefit from special industry insights and services through our Google direct team.

As a certified Facebook blueprint partner, we are always in close communication with our Facebook direct team. All of our employees are regularly trained in the latest products. You will benefit from our direct line to Facebook.

As a member of the German Association for the Digital Economy (BVDW), we can be counted on as a committed partner. We take part in all discussions of current industry developments in a proactive and critical way. By serving on important committees, we ensure to always stay up to date.

As a Bing Ads Accredited Professional, we are one of the most important Bing Ads agencies. All of our employees are trained and certified. Our Bing agency team will always be available to answer any queries.

How to turn visitors into loyal clients

01. Definition of your conversion goals

We will translate your conversion challenges into specific goals and measures for incrementally optimizing the conversion rate. In a comprehensive user and website analysis, we will examine both your user flows and channel-specific conversion rates. By comparing to best practice in UI/UX and establishing a testing culture, we will lay the foundations for systematic and incremental conversion rate optimization. On this basis, we will constantly set new goals.

02. Usability analysis and A/B testing

We will translate our common ambitious goals into a clear strategy for optimizing usability and A/B testing. Seamless interaction of entry pages, exit pages, user funnel, homepage and checkout pages will play an important role in the process. It goes without saying that we will also provide for excellent tracking settings along the customer journey. By doing so, we will build the basis for a test-driven conversion rate optimization.

03. Evaluation and optimization

According to a defined test plan, we will establish a permanent testing structure by incrementally testing your website or app. Constant A/B testing will ensure a self-sustaining infrastructure of innovation in conversion rate optimization. The WEVENTURE Reporting Center will serve as an important database for ongoing optimization decisions.

We are conversion experts
with passion

Successful conversion rate optimization requires a partner at eye level who really understands web analytics, interfaces and user experience. In order to achieve our goals, we will communicate clearly, transparently and with empathy. Our hands-on mentality will reflect our high business standards and ambitions at any time.

Joline Rank
Joline Rank Product Manager / Product Owner
Alex Kamychanski
Alex Kamychanski Digital Art Director
Doreen Matschuk
Doreen Matschuk Front-end Developer
Enrico Bernardo
Enrico Bernardo CEO

GETTING CLICKS BUT NO CLIENTS?
DOESN’T HAVE TO BE THIS WAY!