Keyword Analysis
What is Keyword Analysis?
Keyword research identifies which search terms and prompts potential customers use on Google, ChatGPT, and similar systems. It’s the foundation of a targeted SEO strategy — ensuring your content is discovered by the right audience.
Why is
Keyword Research
so important?
✔ Identifies which search terms and prompts your website already ranks for — and where unused potential lies
✔ Reveals keyword gaps and opportunities (“low-hanging fruit”)
✔ Helps optimize content strategically and improve rankings sustainably
✔ Supports meaningful prioritization of resources
✔ Identifies high-potential keywords where no or weak rankings currently exist
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How Keyword Research Works
Damit Inhalte sichtbar werden, müssen sie auf die richtigen Keywords ausgerichtet sein.
Understanding target audience & search behavior
→ Higher relevance, better messaging, and precise alignment with real user needs.
Analyzing competition & opportunities
→ Clear positioning, new keyword opportunities, and inspiration for impactful content.
Keyword mapping & developing an SEO strategy
→ Structured keyword coverage, strategic focus, and a clear roadmap for SEO success.
Planning & implementing content strategically
→ Increase visibility, secure rankings, and convince users with strong content.
Result: Keyword research that drives results.
Our analysis doesn’t just deliver data — it delivers actionable recommendations. With clear structure, strategic focus, and a deep understanding of your target audience, we create the foundation for content that gets found — and rankings that last.
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Our SEO Experts
With more than 7 years of SEO experience, our expert team will help you push your website to the top. Thanks to our interdisciplinary approach, we always have access to valuable know-how from related marketing fields (Web Analytics & Tracking, Conversion Rate Optimization, etc.) — giving you insights far beyond standard SEO.
BETTINA WILLE
CEO
CORINNA VORREITER
Head of Organic
LARA HÖTZSCH
Digital Marketing Manager
MATHIAS BODIEN
CEO
References
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Faq
Frequently Asked Questions
Why is keyword research important?
Without keyword analysis, you have no clarity on which search terms your target audience uses to look for your products or services. It also allows you to understand if and where your website appears for these search terms on Google and other search engines.
How is keyword analysis carried out?
In keyword analysis, various keyword tools are used to identify which websites achieve strong rankings on Google and other search engines for a specific topic. The search terms (keywords) used by these top-ranking websites are then examined in detail and finally compared with the keywords already used on your own website.