{"id":56358,"date":"2022-06-28T13:50:45","date_gmt":"2022-06-28T11:50:45","guid":{"rendered":"https:\/\/weventure.de\/?page_id=56358"},"modified":"2023-01-25T10:39:51","modified_gmt":"2023-01-25T09:39:51","slug":"linkedin-ads","status":"publish","type":"page","link":"https:\/\/weventure.de\/en\/digital-marketing\/social-media-advertising\/linkedin-ads","title":{"rendered":"LinkedIn Ads"},"content":{"rendered":"\n\n\n    <div id=\"wv-block_a372912ec1e6ae7f4358525515d87184\" class=\"wv-block wv-section-intro  aligncenter\">\n\n        \n                    <div class=\"wv-parallax wv-show wv-d-bottom wv-t-1250\" data-pm=\"0.05\"\n                 data-zi=\"500\">\n                <div class=\"wv-parallax-sub\">\n                    <h2>What are <u>LinkedIn Ads?<\/u><\/h2>                <\/div>\n            <\/div>\n        \n                    <div class=\"wv-show\">\n                <p style=\"text-align: center;\">LinkedIn Ads are paid advertisements placed on LinkedIn. With the help of LinkedIn Ads, companies of all sizes can target the right people for their purposes. Possible goals of LinkedIn Ads include brand awareness, website visits, lead generation and conversions.<\/p>\n            <\/div>\n        \n        \n    <\/div>\n\n\n\n<p><\/p>\n\n\n\n\n\n    <div id=\"wv-block_3ed8ba038b82c1eb91aff5412483ee32\" class=\"wv-block wv-section-intro  \">\n\n                    <span class=\"wv-section-label wv-show wv-d-bottom\">Service<\/span>\n        \n                    <div class=\"wv-parallax wv-show wv-d-bottom wv-t-1250\" data-pm=\"0.05\"\n                 data-zi=\"500\">\n                <div class=\"wv-parallax-sub\">\n                    <h2>Our LinkedIn Ads service<\/h2>\r\n                <\/div>\n            <\/div>\n        \n        \n        \n    <\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-4 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<h3 class=\"has-text-align-center\" id=\"h-finding-a-strategy\">Finding a strategy<\/h3>\n\n\n\n<p>The channel strategy forms the basis for a successful implementation of LinkedIn Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-1024x678.jpeg\" alt=\"Diagramme einer Contentanalyse\" class=\"wp-image-64101\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-1024x678.jpeg 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-300x199.jpeg 300w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-768x509.jpeg 768w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-1536x1017.jpeg 1536w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-2048x1356.jpeg 2048w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-400x265.jpeg 400w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-1661x1100.jpeg 1661w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-500x331.jpeg 500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul>\n<li>Definition of target KPIs<\/li>\n\n\n\n<li>Definition of target group<\/li>\n\n\n\n<li>Weighting of the marketing funnel<\/li>\n\n\n\n<li>Creation of a budget forecast.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<h3 class=\"has-text-align-center\" id=\"h-tracking-and-campaign-set-up\">Tracking and campaign set-up<\/h3>\n\n\n\n<p>An excellent campaign set-up and tracking are part of the basis for us.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Finger-tippen-auf-dem-Laptop-und-schreiben-Content-1024x681.jpeg\" alt=\"Finger tippen auf dem Laptop und schreiben Content\" class=\"wp-image-64129\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Finger-tippen-auf-dem-Laptop-und-schreiben-Content-1024x681.jpeg 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Finger-tippen-auf-dem-Laptop-und-schreiben-Content-300x200.jpeg 300w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Finger-tippen-auf-dem-Laptop-und-schreiben-Content-768x511.jpeg 768w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Finger-tippen-auf-dem-Laptop-und-schreiben-Content-1536x1022.jpeg 1536w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Finger-tippen-auf-dem-Laptop-und-schreiben-Content-2048x1363.jpeg 2048w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Finger-tippen-auf-dem-Laptop-und-schreiben-Content-400x266.jpeg 400w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Finger-tippen-auf-dem-Laptop-und-schreiben-Content-1653x1100.jpeg 1653w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Finger-tippen-auf-dem-Laptop-und-schreiben-Content-500x333.jpeg 500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul>\n<li>Setting up tracking<\/li>\n\n\n\n<li>Campaign plan<\/li>\n\n\n\n<li>Implement campaigns including ad sets, ad media and ad texts in the campaign manager<\/li>\n\n\n\n<li><a href=\"https:\/\/weventure.de\/en\/blog\/linkedin-ads-the-ideal-ad-picture\" target=\"_blank\" rel=\"noreferrer noopener\">Display image optimization<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<h3 class=\"has-text-align-center\" id=\"h-supervision-evaluation-optimization\">Supervision, evaluation &amp; optimization<\/h3>\n\n\n\n<p>From the beginning of the support, we continuously check the campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2022\/12\/Laptop-mit-Graphen-von-Google-Analytics-1024x683.jpeg\" alt=\"Laptop mit Graphen von Google Analytics\" class=\"wp-image-62754\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2022\/12\/Laptop-mit-Graphen-von-Google-Analytics-1024x683.jpeg 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/12\/Laptop-mit-Graphen-von-Google-Analytics-300x200.jpeg 300w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/12\/Laptop-mit-Graphen-von-Google-Analytics-768x512.jpeg 768w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/12\/Laptop-mit-Graphen-von-Google-Analytics-1536x1024.jpeg 1536w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/12\/Laptop-mit-Graphen-von-Google-Analytics-2048x1365.jpeg 2048w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/12\/Laptop-mit-Graphen-von-Google-Analytics-400x267.jpeg 400w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/12\/Laptop-mit-Graphen-von-Google-Analytics-1650x1100.jpeg 1650w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/12\/Laptop-mit-Graphen-von-Google-Analytics-500x333.jpeg 500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul>\n<li>Continuous monitoring of the campaigns<\/li>\n\n\n\n<li>Regular consultations<\/li>\n\n\n\n<li>Based on the performance of the ads, optimization proposals follow<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n\n    <div id=\"wv-block_bda774fc078c7a356e3c21f2e6cb4a2d\"\n         class=\"wv-block wv-block-buttons wv-show wv-d-bottom container  aligncenter\"\n         style=\"\">\n\n        \n\n                    <a href=\"#contact-form\" target=\"_self\"\n               class=\"btn btn-primary\">Request LinkedIn Ads<\/a>\n        \n\n    <\/div>\n\n\n\n\n\n    <div id=\"wv-block_e9ddbdc1d0e2f28654ea415a0d979308\" class=\"wv-block wv-section-intro container aligncenter\">\n\n                    <span class=\"wv-section-label wv-show wv-d-bottom\">LinkedIn Ads<\/span>\n        \n                    <div class=\"wv-parallax wv-show wv-d-bottom wv-t-1250\" data-pm=\"0.05\"\n                 data-zi=\"500\">\n                <div class=\"wv-parallax-sub\">\n                    <h2>LinkedIn Ads and their relevance as an <u>online marketing strategy<\/u><\/h2>                <\/div>\n            <\/div>\n        \n                    <div class=\"wv-show\">\n                <p style=\"text-align: center;\">LinkedIn is the largest business network in the world. Therefore, LinkedIn Ads, especially in B2B, are one of the best ways to advertise efficiently in online marketing.<\/p>\n<p style=\"text-align: center;\">Regardless of whether new talents, customers or business partners are to be addressed: There is hardly any other social network where B2B marketing can be carried out with such low wastage. LinkedIn advertising not only offers specific targeting options, but also the possibility to advertise with a strong conversion orientation.<\/p>\n            <\/div>\n        \n                    <div class=\"wv-show wv-d-bottom\">\n            <a href=\"#contact-form\" target=\"_self\"\n               class=\"btn btn-secondary \">Request LinkedIn Ads<\/a>\n            <\/div>\n        \n    <\/div>\n\n\n\n\n    <div id=\"wv-block_9ea042fb5c340d88a79e5e52cd5c67d7\" class=\"wv-block-mediacounter container-full-size mb-7\">\n\n        <div class=\"wv-block-mediacounter-media wv-show wv-t-1250\">\n            <div class=\"container \">\n                \n                    <img src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/12\/wissentransfer-1024x683.jpg\" class=\"parallax-delay-overflow\" alt=\"Shot of a businesswoman giving a presentation to coworkers in the boardroom\" decoding=\"async\" \/>\n                            <\/div>\n        <\/div>\n\n        <div class=\"wv-block-mediacounter-counter\">\n            <div class=\"container\">\n                <div class=\"row\">\n                                            <div class=\"col-12 col-md\">\n                            <div class='wv-counter wv-show'>\n                                <span class='wv-counter-animation' data-start='1'\n                                      data-end='15'\n                                      data-pre='+'\n                                      data-app=''>\n                                    +                                    1                                                                    <\/span>\n                                <span class='wv-counter-text'>satisfied <br>LinkedIn customers<\/span>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-md\">\n                            <div class='wv-counter wv-show'>\n                                <span class='wv-counter-animation' data-start='1'\n                                      data-end='5'\n                                      data-pre='+'\n                                      data-app=''>\n                                    +                                    1                                                                    <\/span>\n                                <span class='wv-counter-text'>years of LinkedIn Ads <br>experience<\/span>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"col-12 col-md\">\n                            <div class='wv-counter wv-show'>\n                                <span class='wv-counter-animation' data-start='1'\n                                      data-end='10'\n                                      data-pre='+'\n                                      data-app=''>\n                                    +                                    1                                                                    <\/span>\n                                <span class='wv-counter-text'>SMA experts<\/span>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n\n\n\n\n\n    <div id=\"wv-block_c6fec8a99d870c32c2f63b0aad965c29\" class=\"wv-block wv-section-intro  aligncenter\">\n\n                    <span class=\"wv-section-label wv-show wv-d-bottom\">References<\/span>\n        \n                    <div class=\"wv-parallax wv-show wv-d-bottom wv-t-1250\" data-pm=\"0.05\"\n                 data-zi=\"500\">\n                <div class=\"wv-parallax-sub\">\n                    <h2>Over 150 brands trust us<\/h2>                <\/div>\n            <\/div>\n        \n        \n        \n    <\/div>\n\n\n\n\n    <div id=\"wv-block_5f6215fb0dff8\" class=\"wv-block wv-block-logos  wv-show wv-d-bottom\">\n        <div class=\"container\">\n                            <div class=\"wv-logos\">\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/11\/maisonheroine.jpg\"\n                                 alt=\"maisonheroine logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/breitling.svg\"\n                                 alt=\"breitling logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/uptodate-400x238.png\"\n                                 alt=\"uptodate logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/dopo-domani-1-400x238.png\"\n                                 alt=\"dopo domani logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/sipbb-400x238.png\"\n                                 alt=\"switzerland innovation logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/easy-rechnung-400x238.png\"\n                                 alt=\"Easy Rechnung Logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/raiffeisen.svg\"\n                                 alt=\"raiffeisen logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/wbs_gruppe.svg\"\n                                 alt=\"wbs gruppe logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/ssf-400x238.png\"\n                                 alt=\"Swiss Smart Factory Logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/mibelle.svg\"\n                                 alt=\"mibelle logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/moneyhouse.svg\"\n                                 alt=\"moneyhouse logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/architonic.svg\"\n                                 alt=\"architonic logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/nzz.svg\"\n                                 alt=\"nzz logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/bouygues.svg\"\n                                 alt=\"bouygues logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/cornelsen.svg\"\n                                 alt=\"cornelsen logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                    <\/div>\n\n                <div class=\"col-12 text-center mt-4 d-block d-md-none show-more-wrapper\">\n                    <a data-showitems=\"#wv-block_5f6215fb0dff8 .logo-toggle\" class=\"link-text\"><\/a>\n                <\/div>\n\n                    <\/div>\n    <\/div>\n\n\n\n\n\n\n    <div id=\"wv-block_ab3512e420cee9954af7ccfb78cb7672\" class=\"wv-block wv-section-intro  aligncenter\">\n\n                    <span class=\"wv-section-label wv-show wv-d-bottom\">Case Study<\/span>\n        \n                    <div class=\"wv-parallax wv-show wv-d-bottom wv-t-1250\" data-pm=\"0.05\"\n                 data-zi=\"500\">\n                <div class=\"wv-parallax-sub\">\n                    <h2>Our Social Media Ads <u>success story<\/u><\/h2>                <\/div>\n            <\/div>\n        \n                    <div class=\"wv-show\">\n                <p style=\"text-align: center;\">We share our experiences in our case studies. For Zalando we were able to design a successful lead generation with LinkedIn Ads.<\/p>\n            <\/div>\n        \n        \n    <\/div>\n\n\n\n\n<div id=\"wv-block_f07a0c92e21b856dca8367b9e5e462cb\"\n     class=\"wv-block wv-block-case-study-teaser  \">\n\n    \n        <div class=\"case-studies row\">\n            <div class=\"col-md-6\">\n    <div class=\"case-study-wrapper wv-show wv-d-bottom\">\n        <a href=\"https:\/\/weventure.de\/en\/all-projects\/case-studies\/lead-generation-via-linkedin-ads\" class=\"cover-link\"><\/a>\n                    <div class=\"bg-img-rect-ratio\">\n                <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/01\/ZAL_Gift-Cards_Picture-1000x1000.jpg\"\n                     alt=\"Kundin mit Zalando Giftcard\"\n                     class=\"parallax-delay\"\/>\n            <\/div>\n                <div class=\"text-center pt-3 pb-3 mb-md-4\">\n            <span class=\"dark-text d-block mb-0\">Zalando <\/span>\n            <span class=\"light-text d-block\">Lead generation via LinkedIn Ads<\/span>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"col-md-6\">\n    <div class=\"case-study-wrapper wv-show wv-d-bottom\">\n        <a href=\"https:\/\/weventure.de\/en\/all-projects\/case-studies\/facebook-instagram-ads-more-conversions-with-video-stories\" class=\"cover-link\"><\/a>\n                    <div class=\"bg-img-rect-ratio\">\n                <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/10\/Maison-Heroine-AW20-by-Mirja-Zentgraf12-2-1000x1000.jpg\"\n                     alt=\"Modell mit Maison Heroin Handtasche\"\n                     class=\"parallax-delay\"\/>\n            <\/div>\n                <div class=\"text-center pt-3 pb-3 mb-md-4\">\n            <span class=\"dark-text d-block mb-0\">Maison H\u0113ro\u00efne<\/span>\n            <span class=\"light-text d-block\">Use story ads successfully<\/span>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"col-md-6\">\n    <div class=\"case-study-wrapper wv-show wv-d-bottom\">\n        <a href=\"https:\/\/weventure.de\/en\/all-projects\/optimization-cycle-for-facebook-ads\" class=\"cover-link\"><\/a>\n                    <div class=\"bg-img-rect-ratio\">\n                <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/06\/fb-paidads-crunchypeanutbutter-4-1080x1080-1-1000x1000.jpg\"\n                     alt=\"Kundin isst nu3 Erdnussbutter\"\n                     class=\"parallax-delay\"\/>\n            <\/div>\n                <div class=\"text-center pt-3 pb-3 mb-md-4\">\n            <span class=\"dark-text d-block mb-0\">nu3<\/span>\n            <span class=\"light-text d-block\">The perfect optimization cycle for Facebook ads<\/span>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"col-md-6\">\n    <div class=\"case-study-wrapper wv-show wv-d-bottom\">\n        <a href=\"https:\/\/weventure.de\/en\/all-projects\/case-studies\/facebook-ads-with-the-right-test-structure-to-successful-ads\" class=\"cover-link\"><\/a>\n                    <div class=\"bg-img-rect-ratio\">\n                <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/11\/shyne-header-1000x1000.jpg\"\n                     alt=\"shyne-header\"\n                     class=\"parallax-delay\"\/>\n            <\/div>\n                <div class=\"text-center pt-3 pb-3 mb-md-4\">\n            <span class=\"dark-text d-block mb-0\">SHYNE Labs<\/span>\n            <span class=\"light-text d-block\">Facebook ads test structure<\/span>\n        <\/div>\n    <\/div>\n<\/div>\n        <\/div>\n\n    <\/div>\n\n\n\n\n\n    <div id=\"wv-block_a93c1a35a6640295f554a03324b480bd\" class=\"wv-block wv-section-intro  aligncenter\">\n\n                    <span class=\"wv-section-label wv-show wv-d-bottom\">FAQ<\/span>\n        \n                    <div class=\"wv-parallax wv-show wv-d-bottom wv-t-1250\" data-pm=\"0.05\"\n                 data-zi=\"500\">\n                <div class=\"wv-parallax-sub\">\n                    <h2>Frequently asked <u>questions<\/u><\/h2>                <\/div>\n            <\/div>\n        \n        \n        \n    <\/div>\n\n\n\n\n    <section id=\"wv-block_87eef331753f78318e6801e50651ac05\" class=\"wv-block wv-block-accordion\">\n        <div class=\"container\">\n\n                            <div class=\"accordion\" id=\"wv-accordion\">\n                    \n                        <div class=\"card wv-show wv-t-1250\">\n                            <div class=\"card-header\" id=\"heading1\">\n                                <h3 class=\"mb-0 h5 text-uppercase\">\n                                    <button class=\"btn-collapse btn-block text-left\"\n                                            type=\"button\"\n                                            data-toggle=\"collapse\"\n                                            data-target=\"#collapse1\"\n                                         aria-expanded=\"true\"                                             aria-controls=\"collapse1\">\n                                        What advertising formats are offered by LinkedIn?\n                                        <i class=\"fa fa-chevron-down float-right\"><\/i>\n                                        <i class=\"fa fa-chevron-up float-right\"><\/i>\n                                    <\/button>\n\n                                <\/h3>\n                            <\/div>\n\n                            <div id=\"collapse1\"\n                                 class=\"collapse  show\"\n                                 aria-labelledby=\"heading1\"\n                                 data-parent=\"#wv-accordion\">\n                                <div class=\"card-body\">\n                                    <p>The following ad formats are offered by LinkedIn: Conversation Ads, Message Ads, Video Ads, Text Ads, Dynamic Ads and Carousel Ads.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    \n                        <div class=\"card wv-show wv-t-1250\">\n                            <div class=\"card-header\" id=\"heading2\">\n                                <h3 class=\"mb-0 h5 text-uppercase\">\n                                    <button class=\"btn-collapse btn-block text-left collapsed \"\n                                            type=\"button\"\n                                            data-toggle=\"collapse\"\n                                            data-target=\"#collapse2\"\n                                                                                    aria-expanded=\"false\"\n                                                                                    aria-controls=\"collapse2\">\n                                        How much do ads cost on LinkedIn?\n                                        <i class=\"fa fa-chevron-down float-right\"><\/i>\n                                        <i class=\"fa fa-chevron-up float-right\"><\/i>\n                                    <\/button>\n\n                                <\/h3>\n                            <\/div>\n\n                            <div id=\"collapse2\"\n                                 class=\"collapse \"\n                                 aria-labelledby=\"heading2\"\n                                 data-parent=\"#wv-accordion\">\n                                <div class=\"card-body\">\n                                    <p>Depending on the campaign goal and target group, the prices for LinkedIn Ads vary, which is why the exact costs are difficult to define. At the beginning of an ad campaign, a bid is submitted. This bid competes in an auction against the bids of competitors who want to reach the same target group. Accordingly, the attractiveness of the target group determines the level of the bid.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    \n                        <div class=\"card wv-show wv-t-1250\">\n                            <div class=\"card-header\" id=\"heading3\">\n                                <h3 class=\"mb-0 h5 text-uppercase\">\n                                    <button class=\"btn-collapse btn-block text-left collapsed \"\n                                            type=\"button\"\n                                            data-toggle=\"collapse\"\n                                            data-target=\"#collapse3\"\n                                                                                    aria-expanded=\"false\"\n                                                                                    aria-controls=\"collapse3\">\n                                        What is the LinkedIn Insight Tag?\n                                        <i class=\"fa fa-chevron-down float-right\"><\/i>\n                                        <i class=\"fa fa-chevron-up float-right\"><\/i>\n                                    <\/button>\n\n                                <\/h3>\n                            <\/div>\n\n                            <div id=\"collapse3\"\n                                 class=\"collapse \"\n                                 aria-labelledby=\"heading3\"\n                                 data-parent=\"#wv-accordion\">\n                                <div class=\"card-body\">\n                                    <p>The LinkedIn Insight tag is a piece of code that needs to be integrated into the website and allows to optimize campaigns, retarget website visitors and learn more about the target audience.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            \n        <\/div>\n    <\/section>\n\n\n\n\n\n    <div id=\"wv-block_12f4a2d1fe849b1bc552b2f3324892b2\" class=\"wv-block wv-section-intro  aligncenter\">\n\n                    <span class=\"wv-section-label wv-show wv-d-bottom\">Insights<\/span>\n        \n                    <div class=\"wv-parallax wv-show wv-d-bottom wv-t-1250\" data-pm=\"0.05\"\n                 data-zi=\"500\">\n                <div class=\"wv-parallax-sub\">\n                    <h2><u>3 LinkedIn Ads tips<\/u> from our expert Annika Minhorst<\/h2>                <\/div>\n            <\/div>\n        \n        \n        \n    <\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-7 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2022\/04\/annika_minhorst-1024x1024.png\" alt=\"Annika\" class=\"wp-image-58845\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2022\/04\/annika_minhorst-1024x1024.png 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/04\/annika_minhorst-300x300.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/04\/annika_minhorst-150x150.png 150w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/04\/annika_minhorst-768x768.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/04\/annika_minhorst-1536x1536.png 1536w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/04\/annika_minhorst-60x60.png 60w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/04\/annika_minhorst-400x400.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/04\/annika_minhorst-1100x1100.png 1100w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/04\/annika_minhorst-500x500.png 500w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/04\/annika_minhorst-1000x1000.png 1000w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/04\/annika_minhorst.png 2024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">1.<\/mark><\/strong> <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Test different formats against each other<\/mark><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The formats offered by LinkedIn work differently well in the individual funnel steps. Therefore, the different formats should be tested against each other to achieve maximum learning success.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2. Get detailed insights into the performance of your campaigns with demographic data<\/mark><\/strong><\/p>\n\n\n\n<p>If you have enough data, you can learn more about the members who clicked on an ad and became leads (such as their job title, career level, and industry) in the Demographics tab in Campaign Manager. This information helps you choose content, target audience, and testing phase.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">3. Perform monitoring and optimization<\/mark><\/strong><\/p>\n\n\n\n<p>Once the campaign has been set up, it is important to continuously monitor and optimize the campaigns in order to achieve long-term results. Optimizations include adjusting targeting, bids, budgets, and most importantly, lots of A\/B testing.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n\n\n    <div id=\"wv-block_682ca58f41e177cb4e289c25ae10ece0\"\n         class=\"wv-block wv-block-stoerer  light padding-normal \">\n\n\n        \n        <div class=\"position-relative fluid-container\">\n            <h2 class=\"wv-show\" data-enllax-ratio=\"-.0125\" data-enllax-type=\"foreground\">LinkedIn Ads that perform? <br \/>\r\n<i>Now with WEVENTURE<\/i><\/h2>\n\n                                        <div class=\"wv-show wv-d-bottom\">\n                <a href=\"#contact-form\" target=\"_self\"\n                   class=\"btn  \">Contact us now<\/a>\n                <\/div>\n                    <\/div>\n\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Ads mit WEVENTURE schalten!<\/p>\n","protected":false},"author":28,"featured_media":64397,"parent":9424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v20.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Ads | WEVENTURE<\/title>\n<meta name=\"description\" content=\"Run LinkedIn Ads that meet campaign goals and hit the target audience. 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