{"id":58167,"date":"2022-08-02T11:14:51","date_gmt":"2022-08-02T09:14:51","guid":{"rendered":"https:\/\/weventure.de\/digital-marketing\/search-engine-optimization\/keyword-analyse"},"modified":"2023-02-01T12:45:03","modified_gmt":"2023-02-01T11:45:03","slug":"keyword-analysis","status":"publish","type":"page","link":"https:\/\/weventure.de\/en\/digital-marketing\/search-engine-optimization\/keyword-analysis","title":{"rendered":"Keyword analysis"},"content":{"rendered":"\n\n\n    <div id=\"wv-block_d999a6ab0db843efc732fc24eda09e44\" class=\"wv-block wv-section-intro  aligncenter\">\n\n        \n                    <div class=\"wv-parallax wv-show wv-d-bottom wv-t-1250\" data-pm=\"0.05\"\n                 data-zi=\"500\">\n                <div class=\"wv-parallax-sub\">\n                    <h2>What is a Keyword Analysis?<\/h2>                <\/div>\n            <\/div>\n        \n                    <div class=\"wv-show\">\n                <p><span style=\"font-weight: 400;\">A keyword analysis is a special research that forms the basis of every content optimisation. It aims to identify exactly those search terms (keywords) on a specific topic that are preferred by the respective target group in search engines.<\/span><\/p>\n            <\/div>\n        \n        \n    <\/div>\n\n\n\n\n\n\n    <div id=\"wv-block_4f98fb2b15ebef186bbbd4e6ff9ed252\"\n         class=\"wv-block wv-block-stoerer container-full-size mt-7 mb-10 show-contact-form dark-left padding-normal  bg-img\">\n\n\n        <img width=\"1661\" height=\"1100\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-1661x1100.jpeg\" class=\"parallax-img\" alt=\"Diagramme einer Contentanalyse\" decoding=\"async\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-1661x1100.jpeg 1661w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-300x199.jpeg 300w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-1024x678.jpeg 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-768x509.jpeg 768w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-1536x1017.jpeg 1536w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-2048x1356.jpeg 2048w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-400x265.jpeg 400w, https:\/\/weventure.de\/wp-content\/uploads\/2023\/01\/Diagramme-einer-Contentanalyse-500x331.jpeg 500w\" sizes=\"(max-width: 1661px) 100vw, 1661px\" \/>\n        <div class=\"position-relative container\">\n            <h2 class=\"wv-show\" data-enllax-ratio=\"-.0125\" data-enllax-type=\"foreground\">Relevance of<br \/>\r\n<i>Keyword Analysis<\/i><\/h2>\n\n                            <p class=\"wv-show wv-t-1250\">Keyword analysis is an important part of all SEO measures. It helps site operators to recognize for which search terms (keywords) the site is already found and for which it has no rankings (yet). In this way, low hanging fruits can be identified and existing resources can be used wisely. Thanks to the analysis, it is possible to optimize existing content in a targeted manner and thus improve the existing rankings (positioning in the search results). In addition, search terms (keywords) can be identified for which the own page has no or poor rankings.<\/p>\n                                        <div class=\"wv-show wv-d-bottom\">\n                <a href=\"#contact-form\" target=\"_self\"\n                   class=\"btn  \">Request Keyword analysis<\/a>\n                <\/div>\n                    <\/div>\n\n    <\/div>\n\n\n\n\n\n    <div id=\"wv-block_d8703b5a0110e7b046382d2d5b498ff5\" class=\"wv-block wv-section-intro  \">\n\n                    <span class=\"wv-section-label wv-show wv-d-bottom\">Service <\/span>\n        \n                    <div class=\"wv-parallax wv-show wv-d-bottom wv-t-1250\" data-pm=\"0.05\"\n                 data-zi=\"500\">\n                <div class=\"wv-parallax-sub\">\n                    <h2>How we support you with a <br><u>keyword analysis<\/u><\/h2>                <\/div>\n            <\/div>\n        \n        \n        \n    <\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-3 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<h3 id=\"h-target-audience-and-competition\">Target audience and competition<\/h3>\n\n\n\n<p>To begin with, we analyze the search terms of your target group.<\/p>\n\n\n\n<p>How does my target group speak and what does the competition say? For a successful keyword analysis, these factors must first be examined.<\/p>\n\n\n\n<ul>\n<li>What tone of voice is used by my target group?<\/li>\n\n\n\n<li>What kind of terms do potential customers enter to find my products or services?<\/li>\n<\/ul>\n\n\n\n<p>After the relevant keywords have been found, it is important to find out whether the corresponding page is found for them.<\/p>\n\n\n\n<ul>\n<li>Where am I very good at?<\/li>\n\n\n\n<li>Where is a competitor ahead?<\/li>\n\n\n\n<li>What inspiration can I draw from the competition?<\/li>\n<\/ul>\n\n\n\n\n\n    <div id=\"wv-block_ddb388c598f478c49c8cf0e4466b2f3b\"\n         class=\"wv-block wv-block-buttons wv-show wv-d-bottom container  alignleft\"\n         style=\"\">\n\n                    <a href=\"#contact-form\" target=\"_self\"\n               class=\"btn btn-secondary\">Request Keyword analysis<\/a>\n        \n\n        \n\n    <\/div>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<h3 id=\"h-seo-and-content-strategy\">SEO and content strategy<\/h3>\n\n\n\n<p>Keyword analysis is the first step towards a successful website. However, the analysis must be followed by a well thought-out SEO strategy. For this we offer among other things:<\/p>\n\n\n\n<ul>\n<li>Development of an SEO strategy<\/li>\n\n\n\n<li>A keyword mapping based on the keyword analysis<\/li>\n\n\n\n<li>Monitoring of rankings and their development<\/li>\n<\/ul>\n\n\n\n<p>For good rankings, content is needed on the page. Therefore, content creation is equally part of the success of the site. We offer:<\/p>\n\n\n\n<ul>\n<li>Content strategy to improve existing rankings and place missing rankings on search results pages.<\/li>\n\n\n\n<li>SEO optimized texts<\/li>\n\n\n\n<li>Content workshop for your own successful text creation<\/li>\n<\/ul>\n\n\n\n\n\n    <div id=\"wv-block_2688d337404804372b170fef7fc30a9e\"\n         class=\"wv-block wv-block-buttons wv-show wv-d-bottom container  alignleft\"\n         style=\"\">\n\n                    <a href=\"#contact-form\" target=\"_self\"\n               class=\"btn btn-secondary\">Request consultation<\/a>\n        \n\n        \n\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n    <div id=\"wv-block_ee199c1e932131ac62ddff4ed0ae77a1\" class=\"wv-block wv-section-intro  aligncenter\">\n\n                    <span class=\"wv-section-label wv-show wv-d-bottom\">References<\/span>\n        \n                    <div class=\"wv-parallax wv-show wv-d-bottom wv-t-1250\" data-pm=\"0.05\"\n                 data-zi=\"500\">\n                <div class=\"wv-parallax-sub\">\n                    <h2>More than 150 brands trust us<\/h2>                <\/div>\n            <\/div>\n        \n        \n        \n    <\/div>\n\n\n\n\n    <div id=\"wv-block_5f6215fb0dff8\" class=\"wv-block wv-block-logos  wv-show wv-d-bottom\">\n        <div class=\"container\">\n                            <div class=\"wv-logos\">\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/11\/maisonheroine.jpg\"\n                                 alt=\"maisonheroine logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/breitling.svg\"\n                     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d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/sipbb-400x238.png\"\n                                 alt=\"switzerland innovation logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/easy-rechnung-400x238.png\"\n                                 alt=\"Easy Rechnung Logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/raiffeisen.svg\"\n                                 alt=\"raiffeisen logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/wbs_gruppe.svg\"\n                                 alt=\"wbs gruppe logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/ssf-400x238.png\"\n                                 alt=\"Swiss Smart Factory Logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/mibelle.svg\"\n                                 alt=\"mibelle logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/moneyhouse.svg\"\n                                 alt=\"moneyhouse logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/architonic.svg\"\n                                 alt=\"architonic logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/nzz.svg\"\n                                 alt=\"nzz logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/bouygues.svg\"\n                                 alt=\"bouygues logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                            <div class=\"logo-img-wrapper d-md-flex \">\n\n                            <img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/03\/cornelsen.svg\"\n                                 alt=\"cornelsen logo\"\n                                 class=\"img-fluid full-height\"\/>\n\n                        <\/div>\n                                    <\/div>\n\n                <div class=\"col-12 text-center mt-4 d-block d-md-none show-more-wrapper\">\n                    <a data-showitems=\"#wv-block_5f6215fb0dff8 .logo-toggle\" class=\"link-text\"><\/a>\n                <\/div>\n\n                    <\/div>\n    <\/div>\n\n\n\n\n\n\n    <div id=\"wv-block_72f281675888d7eaae5ab6e106eba647\" class=\"wv-block wv-section-intro  aligncenter\">\n\n                    <span class=\"wv-section-label wv-show wv-d-bottom\">FAQ<\/span>\n        \n                    <div class=\"wv-parallax wv-show wv-d-bottom wv-t-1250\" data-pm=\"0.05\"\n                 data-zi=\"500\">\n                <div class=\"wv-parallax-sub\">\n                    <h2>Frequently asked questions<\/h2>                <\/div>\n            <\/div>\n        \n        \n        \n    <\/div>\n\n\n\n\n    <section id=\"wv-block_35d255ba50b56242f5f6ed13aceca03b\" class=\"wv-block wv-block-accordion\">\n        <div class=\"container\">\n\n                            <div class=\"accordion\" id=\"wv-accordion\">\n                    \n                        <div class=\"card wv-show wv-t-1250\">\n                            <div class=\"card-header\" id=\"heading1\">\n                                <h3 class=\"mb-0 h5 text-uppercase\">\n                                    <button class=\"btn-collapse btn-block text-left\"\n                                            type=\"button\"\n                                            data-toggle=\"collapse\"\n                                            data-target=\"#collapse1\"\n                                         aria-expanded=\"true\"                                             aria-controls=\"collapse1\">\n                                        Why is a keyword analysis important?\n                                        <i class=\"fa fa-chevron-down float-right\"><\/i>\n                                        <i class=\"fa fa-chevron-up float-right\"><\/i>\n                                    <\/button>\n\n                                <\/h3>\n                            <\/div>\n\n                            <div id=\"collapse1\"\n                                 class=\"collapse  show\"\n                                 aria-labelledby=\"heading1\"\n                                 data-parent=\"#wv-accordion\">\n                                <div class=\"card-body\">\n                                    <p>Without a keyword analysis, it is completely unclear which search terms (keywords) your target group is using to search for your products\/services. Furthermore, with the help of the analysis you can see whether and where the page appears for these search terms (keywords) in Google and other search engines.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    \n                        <div class=\"card wv-show wv-t-1250\">\n                            <div class=\"card-header\" id=\"heading2\">\n                                <h3 class=\"mb-0 h5 text-uppercase\">\n                                    <button class=\"btn-collapse btn-block text-left collapsed \"\n                                            type=\"button\"\n                                            data-toggle=\"collapse\"\n                                            data-target=\"#collapse2\"\n                                                                                    aria-expanded=\"false\"\n                                                                                    aria-controls=\"collapse2\">\n                                        How is a keyword analysis carried out?\n                                        <i class=\"fa fa-chevron-down float-right\"><\/i>\n                                        <i class=\"fa fa-chevron-up float-right\"><\/i>\n                                    <\/button>\n\n                                <\/h3>\n                            <\/div>\n\n                            <div id=\"collapse2\"\n                                 class=\"collapse \"\n                                 aria-labelledby=\"heading2\"\n                                 data-parent=\"#wv-accordion\">\n                                <div class=\"card-body\">\n                                    <p>In a keyword analysis, various keyword tools are used to examine which websites have very good rankings on Google and other search engines for a specific topic. Then the search terms (keywords) of these websites are examined more closely and finally compared with the existing search terms (keywords).<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    \n                        <div class=\"card wv-show wv-t-1250\">\n                            <div class=\"card-header\" id=\"heading3\">\n                                <h3 class=\"mb-0 h5 text-uppercase\">\n                                    <button class=\"btn-collapse btn-block text-left collapsed \"\n                                            type=\"button\"\n                                            data-toggle=\"collapse\"\n                                            data-target=\"#collapse3\"\n                                                                                    aria-expanded=\"false\"\n                                                                                    aria-controls=\"collapse3\">\n                                        What does a keyword analysis cost\n                                        <i class=\"fa fa-chevron-down float-right\"><\/i>\n                                        <i class=\"fa fa-chevron-up float-right\"><\/i>\n                                    <\/button>\n\n                                <\/h3>\n                            <\/div>\n\n                            <div id=\"collapse3\"\n                                 class=\"collapse \"\n                                 aria-labelledby=\"heading3\"\n                                 data-parent=\"#wv-accordion\">\n                                <div class=\"card-body\">\n                                    <p>This always depends on the size of the website. A keyword analysis is often part of an SEO support and costs from 600\u20ac\/month can be charged for an SEO support.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    \n                        <div class=\"card wv-show wv-t-1250\">\n                            <div class=\"card-header\" id=\"heading4\">\n                                <h3 class=\"mb-0 h5 text-uppercase\">\n                                    <button class=\"btn-collapse btn-block text-left collapsed \"\n                                            type=\"button\"\n                                            data-toggle=\"collapse\"\n                                            data-target=\"#collapse4\"\n                                                                                    aria-expanded=\"false\"\n                                                                                    aria-controls=\"collapse4\">\n                                        What is the difference between keyword analysis and keyword mapping?\n                                        <i class=\"fa fa-chevron-down float-right\"><\/i>\n                                        <i class=\"fa fa-chevron-up float-right\"><\/i>\n                                    <\/button>\n\n                                <\/h3>\n                            <\/div>\n\n                            <div id=\"collapse4\"\n                                 class=\"collapse \"\n                                 aria-labelledby=\"heading4\"\n                                 data-parent=\"#wv-accordion\">\n                                <div class=\"card-body\">\n                                    <p>In contrast to keyword analysis, keyword mapping is not about identifying relevant search terms. Rather, each search term is assigned to an individual page (URL) during mapping. To avoid cannibalisation effects, a keyword must not be assigned to several pages.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            \n        <\/div>\n    <\/section>\n\n\n\n\n\n    <div id=\"wv-block_14af1d1c2ae6003f245fb33ed34c612f\" class=\"wv-block wv-section-intro  aligncenter\">\n\n                    <span class=\"wv-section-label wv-show wv-d-bottom\">Insights<\/span>\n        \n                    <div class=\"wv-parallax wv-show wv-d-bottom wv-t-1250\" data-pm=\"0.05\"\n                 data-zi=\"500\">\n                <div class=\"wv-parallax-sub\">\n                    <h2>3 <u>Analysis tips<\/u> from our expert Mathias Bodien<\/h2>                <\/div>\n            <\/div>\n        \n        \n        \n    <\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-6 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2022\/08\/mathias-1024x1024.png\" alt=\"mathias Bodien\" class=\"wp-image-58209\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2022\/08\/mathias-1024x1024.png 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/08\/mathias-300x300.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/08\/mathias-150x150.png 150w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/08\/mathias-768x768.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/08\/mathias-1536x1536.png 1536w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/08\/mathias-2048x2048.png 2048w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/08\/mathias-60x60.png 60w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/08\/mathias-400x400.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/08\/mathias-1100x1100.png 1100w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/08\/mathias-500x500.png 500w, https:\/\/weventure.de\/wp-content\/uploads\/2022\/08\/mathias-1000x1000.png 1000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<h3 id=\"h-1-know-your-target-group\">1. Know your target group!<\/h3>\n\n\n\n<p>Knowing the target group and which search terms are used is indispensable for one&#8217;s own business success. Only in this way can targeted optimisation take place and resources be used sensibly.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>2. Keep an eye on your competitors!<\/h3>\n\n\n\n<p><a href=\"https:\/\/weventure.de\/en\/blog\/seo-competitor-analysis\">For which search terms do my competitors rank better than me? <\/a>How do they design their pages and what content is published? You should know this and draw conclusions about the content of your own page.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>3. Create relevant content!<\/h3>\n\n\n\n<p>The best keyword analysis is worth nothing if it is not used to create relevant content. Content that covers the most important search terms and offers the searcher exactly what was searched for.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n\n\n    <div id=\"wv-block_53d652cd495a7a48c706e97af1251969\"\n         class=\"wv-block wv-block-stoerer  light padding-normal \">\n\n\n        \n        <div class=\"position-relative fluid-container\">\n            <h2 class=\"wv-show\" data-enllax-ratio=\"-.0125\" data-enllax-type=\"foreground\">Keyword analysis with added value?<br \/>\r\n<i>Now at WEVENTURE<\/i><\/h2>\n\n                                        <div class=\"wv-show wv-d-bottom\">\n                <a href=\"#contact-form\" target=\"_self\"\n                   class=\"btn  \">Contact us<\/a>\n                <\/div>\n                    <\/div>\n\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Target audience and competition To begin with, we analyze the search terms of your target group. How does my target group speak and what does the competition say? For a successful keyword analysis, these factors must first be examined. After the relevant keywords have been found, it is important to find out whether the corresponding [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":58132,"parent":9422,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v20.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword analysis | WEVENTURE<\/title>\n<meta name=\"description\" content=\"A keyword analysis is part of a professional SEO service. 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