{"id":9426,"date":"2020-02-21T13:22:40","date_gmt":"2020-02-21T12:22:40","guid":{"rendered":"https:\/\/weventure.de\/?page_id=9426"},"modified":"2023-04-19T12:44:05","modified_gmt":"2023-04-19T10:44:05","slug":"webanalytics","status":"publish","type":"page","link":"https:\/\/weventure.de\/en\/digital-marketing\/webanalytics","title":{"rendered":"Web Analytics"},"content":{"rendered":"\n\n\n
\n\n Web Analytics<\/span>\n \n
\n
\n

Really understanding user behavior through smart <\/u>data<\/h2> <\/div>\n <\/div>\n \n
\n

Reaching the right target group at the right time at the right place is simply not possible without excellent web analytics. And running data-driven performance campaigns? Also unthinkable. We are the agency for Google Analytics, Google Tag Manager and data and web analytics.<\/span><\/p>\n <\/div>\n \n \n <\/div>\n\n\n\n\n

\n\n \n
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\n
\n <\/a>\n
\n \"Eine\n <\/div>\n
\n realbest GmbH<\/span>\n When all of Germany becomes the customer<\/span>\n <\/div>\n <\/div>\n<\/div>\n
\n
\n <\/a>\n
\n \"Marketingmanager\n <\/div>\n
\n Join.com<\/span>\n Use bidding strategies successfully<\/span>\n <\/div>\n <\/div>\n<\/div>\n
\n
\n <\/a>\n
\n \"Kundin\n <\/div>\n
\n nu3<\/span>\n The perfect optimization cycle for Facebook ads<\/span>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n\n <\/div>\n\n\n\n\n\n
\n\n All Case Studies<\/a>\n \n\n \n\n <\/div>\n\n\n\n\n
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\n
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\n \"-\"\/\n <\/div>\n
\n \"cornelsen-logo\"\/\n <\/div>\n
\n \"Balis_Logo\"\/\n <\/div>\n
\n \"breitling_logo\"\/\n <\/div>\n
\n \"internationalshowtimes-logo\"\/\n <\/div>\n
\n \"perleberg_logo\"\/\n <\/div>\n
\n \"machinemoney_logo\"\/\n <\/div>\n
\n \"companisto_logo\"\/\n <\/div>\n
\n \"shoepassion_logo\"\/\n <\/div>\n
\n \"tannymax_logo\"\/\n <\/div>\n
\n \"yourhealthfit_logo\"\/\n <\/div>\n
\n \"uptodate_logo\"\/\n <\/div>\n
\n \"avion_logo\"\/\n <\/div>\n
\n \"escape_logo\"\/\n <\/div>\n
\n \"rebelle_logo\"\/\n <\/div>\n
\n \"sorpetaler_logo\"\/\n <\/div>\n
\n \"seniovo_logo\"\/\n <\/div>\n
\n \"shyne_logo\"\/\n <\/div>\n
\n \"shan_logo\"\/\n <\/div>\n
\n \"seiban_logo\"\/\n <\/div>\n
\n \"perleberg_logo\"\/\n <\/div>\n
\n \"qidenus_logo\"\/\n <\/div>\n
\n \"nu3_logo\"\/\n <\/div>\n
\n \"mibelle_logo\"\/\n <\/div>\n
\n \"nzz_logo\"\/\n <\/div>\n
\n \"mh_logo\"\/\n <\/div>\n
\n \"Muun\n <\/div>\n
\n \"limesone_logo\"\/\n <\/div>\n
\n \"km-u_logo\"\/\n <\/div>\n
\n \"hauptstadtader_logo\"\/\n <\/div>\n
\n \"dopo-domani_logo\"\/\n <\/div>\n
\n \"deutscher-bauerverlag_logo\"\/\n <\/div>\n
\n \"cosyworld_logo\"\/\n <\/div>\n
\n \"commitmed_logo\"\/\n <\/div>\n
\n \"cornelson_logo\"\/\n <\/div>\n
\n \"cereneo_logo\"\/\n <\/div>\n
\n \"bouygues_logo\"\/\n <\/div>\n
\n \"ryot_logo\"\/\n <\/div>\n
\n \"scotty_logo\"\/\n <\/div>\n
\n \"scotty_logo\"\/\n <\/div>\n
\n \"bauernzeitung_logo\"\/\n <\/div>\n
\n \"enpact_logo\"\/\n <\/div>\n
\n \"buah_logo\"\/\n <\/div>\n
\n \"bruno_logo\"\/\n <\/div>\n
\n \"hotelcard-logo\"\/\n <\/div>\n
\n \"imnoo_logo\"\/\n <\/div>\n
\n \"Machine\n <\/div>\n
\n \"moneyhouse_logo\"\/\n <\/div>\n
\n \"payrexx_logo\"\/\n <\/div>\n
\n \"alato_logo\"\/\n <\/div>\n
\n \"realbest_logo\"\/\n <\/div>\n
\n \"kockzius_logo\"\/\n <\/div>\n
\n \"ergo_logo\"\/\n <\/div>\n
\n \"coya_log\"\/\n <\/div>\n
\n \"mm_logo\"\/\n <\/div>\n
\n \"stilwahl_logo\"\/\n <\/div>\n
\n \"Rotes\n <\/div>\n
\n \"baeckerei-gsund_logo\"\/\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n\n\n
\n\n SPECIALIZATIONS<\/span>\n \n
\n
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Our specializations<\/u><\/h2> <\/div>\n <\/div>\n \n \n \n <\/div>\n\n\n\n
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Google Analytics<\/h3>\n\n\n\n

Making better decisions through data. With Google Analytics<\/a>, you lay the foundation of every project in web analytics. We will assume a professional setup and ensure best-practice settings management in data views, filters and tracking pixels. It is standard market practice for us to perform regular audits and monitoring of your Google Analytics infrastructure.

<\/p>\n<\/div>\n\n\n\n

\n

Google Tag Manager<\/h3>\n\n\n\n

Smart pixels collect data. Google Tag Manager enables professional management of your tracking pixels \u2013 while allowing for maximum performance of page speed. We ensure a professional set-up and make sure that all tracking pixels are regularly maintained and checked for functionality. To this end, whenever useful, we will write individual tracking scripts. It is standard market practice for us to perform regular audits and monitoring of your Google Tag Manager infrastructure.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
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Customer Journey Analysis<\/h3>\n\n\n\n

With a holistic customer journey analysis, you provide a basis for correct budget decisions in your performance marketing mix. We will help you to better understand how many \u2013 and which \u2013 touchpoints your users have had with your product, your brand or your company. To this end, Attribution in Google Analytics and the Adtriba attribution model will serve as our data basis.

<\/p>\n<\/div>\n\n\n\n

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Attribution Modeling <\/h3>\n\n\n\n

Attribution is your competitive advantage. Attribution models in Google Analytics and Adtriba can go a long way towards helping you further professionalize your online marketing. We will advise you in moving from last-click attribution via a position-based attribution model through to a data-driven and algorithmic attribution model. Stop making wrong budget decisions by establishing the right attribution model in your marketing mix.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Migration Universal Analytics and GA4<\/a><\/h3>\n\n\n\n

In summer 2023, Universal Analytics will be abolished and the new GA4 will take over. New facelift, more data control and the possibility to compile reports to your own requirements are the most significant changes. You have not yet converted your Google Analytics Property to GA4? Then you should not lose time – otherwise all historical data will be lost on the day of the changeover. We will be happy to support you!
<\/a>

<\/p>\n<\/div>\n\n\n\n

\n

Adtech development<\/h3>\n\n\n\n

Concentrating on the essentials. The development of smart scripts and automation in campaign management and reporting allow us to focus on what matters most: controlling your campaigns. We will develop individual tracking pixels, cookies, Adtech tools and Google Ads scripts for more campaign automation. In our projects, we will challenge recurrent manual processes and create automated solutions through Adtech.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n\n

\n
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\n \"\"\/\n <\/div>\n <\/div>\n\n
\n OUR WORKING METHODS<\/span>\n\n
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Entrepreneurial, structured and data-driven<\/u> <\/h2><\/h2>\n <\/div>\n <\/div>\n <\/div>\n\n \n
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\n \"Arbeitsweise_1\" <\/div>\n
\n 01<\/i>\n
\/ 03<\/div>\n <\/div>\n\n
\n Goals define smart strategies<\/strong>\n

We will translate your corporate goals into smart digital strategies. As part of our cooperation, we will challenge the status quo of your online sales channels every single day.\r\n<\/p>\n\n <\/div>\n\n <\/div>\n

\n\n
\n \"Arbeitsweise_2\" <\/div>\n
\n 02<\/i>\n
\/ 03<\/div>\n <\/div>\n\n
\n Structures build digital foundations<\/strong>\n

We make sure that your future strategies will be based on solid foundations. For us, measurability and scalable structures provide the basis for successful projects.\r\n<\/p>\n\n <\/div>\n\n <\/div>\n

\n\n
\n \"Arbeitsweise_3\" <\/div>\n
\n 03<\/i>\n
\/ 03<\/div>\n <\/div>\n\n
\n Data optimize our experience<\/strong>\n

We combine excellent measurability of data with 15 years\u2019 worth of experience. When optimizing your campaigns, key performance indicators (KPIs) will shape our creative decision-making processes.<\/p>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n

<\/div>\n <\/div>\n\n\n\n\n
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We are among the best Google Ads agencies in DACH. All of our employees are certified and receive regular training. As our customer, you will benefit from special industry insights and services through our Google direct team.<\/p>\n <\/div>\n <\/div>\n

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As a certified Facebook blueprint partner, we are always in close communication with our Facebook direct team. All of our employees are regularly trained in the latest products. You will benefit from our direct line to Facebook.<\/p>\n <\/div>\n <\/div>\n

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As a member of the German Association for the Digital Economy (BVDW), we can be counted on as a committed partner. We take part in all discussions of current industry developments in a proactive and critical way. By serving on important committees, we ensure to always stay up to date.<\/p>\n <\/div>\n <\/div>\n

\n \n \n
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Adjust is our official partner for app marketing and app tracking. Our employees are officially certified as Essentials. At the same time, our partners may benefit from individual agency support.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n

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\n OUR WORKING APPROACH<\/span>\n

How to translate data into real<\/u> analysis <\/h2><\/span>\n \n <\/div>\n <\/div>\n\n
\n\n \n
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01. Definition of tools und structures<\/h3><\/h3>\n We will analyze your marketing mix and data infrastructure before translating them into concrete KPIs and actions for measuring key figures. Through a professional setup of Google Analytics and Google Tag Manager, we will ensure complete measurability of all your performance marketing activities.\r\n<\/span>\n <\/div>\n\n \n
\n

02. Technical setup of toolset<\/h3><\/h3>\n We will manage and monitor jointly defined KPIs on a daily basis. By doing so, we can offer a solid basis for budget decisions and campaign control. Seamless interaction of Google Analytics and Google Tag Manager with your website or app will play an essential role in the process. We will regularly carry out important audits of your web analytics infrastructure.\r\n<\/span>\n <\/div>\n\n \n
\n

03. Monitoring and evaluation<\/h3><\/h3>\n The WEVENTURE Reporting Center will be the central interface for all your KPIs. We will deliver the infrastructure for cross-channel reporting right on our platform. In every single project, you will thus benefit from our in-house reporting tool: the WEVENTURE Reporting Center, which will serve as foundation for your business decisions in terms of performance marketing.\r\n\r\n<\/span>\n <\/div>\n\n \n <\/div>\n <\/div>\n \n \n \n \n <\/circle>\n <\/circle>\n <\/g>\n <\/g>\n <\/g>\n <\/svg>\n\n <\/div>\n<\/div>\n\n\n\n\n\n
\n\n OUR EXPERTS<\/span>\n \n
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We are analysts<\/u> with passion<\/h2> <\/div>\n <\/div>\n \n
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Successful web analytics requires a partner at eye level who really understands data and users. In order to achieve our goals, we will communicate clearly, transparently and with empathy. Our hands-on mentality will reflect our high business standards and ambitions at any time.<\/p>\n <\/div>\n \n \n <\/div>\n\n\n\n\n

\n
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\n \"Bettina\n <\/div>\n <\/div>\n
\n
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\n \n Bettina Wille <\/span>\n\n Director Operations<\/span>\n <\/div>\n\n
\n
\n <\/i><\/a>\n <\/div>\n\n
\n <\/i><\/a>\n <\/div>\n <\/div> \n <\/div>\n\n
\n

\n Bettina is a keynote speaker and can be booked for your upcoming digital event! About the keynote speaker<\/a> <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n

\n
\n
\n
\n \"Matti\n <\/div>\n <\/div>\n
\n
\n
\n \n Matti Hintz <\/span>\n\n Teamlead SEA<\/span>\n <\/div>\n\n <\/div>\n\n
\n

\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n

\n
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\n \"Corinna\n <\/div>\n <\/div>\n
\n
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\n \n Corinna Vorreiter <\/span>\n\n Head of Organic<\/span>\n <\/div>\n\n
\n
\n <\/i><\/a>\n <\/div>\n\n
\n <\/i><\/a>\n <\/div>\n <\/div> \n <\/div>\n\n
\n

\n Corinna is a keynote speaker and can be booked for your upcoming digital event! About the keynote speaker<\/a> <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div> \n\n\n\n\n\n\n\n

\n\n\n \n
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NOT UNDERSTANDING YOUR DATA?<\/i> DOESN\u2019T HAVE TO BE THIS WAY!<\/h2>\n\n
\n Contact us now<\/a>\n <\/div>\n <\/div>\n\n <\/div>\n","protected":false},"excerpt":{"rendered":"

For us, web analytics means basing important decisions on data. Of course, analysis and tracking tools play an essential role in the process. We are experts in Google Analytics, Google Tag Manager and more.<\/p>\n","protected":false},"author":28,"featured_media":4661,"parent":9416,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"yoast_head":"\nUnderstanding your users with Web Analytics | WEVENTURE<\/title>\n<meta name=\"description\" content=\"Understanding user behaviour and reading and evaluating data correctly is not possible without excellent web analysis. 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