{"id":14941,"date":"2020-10-05T15:38:39","date_gmt":"2020-10-05T13:38:39","guid":{"rendered":"https:\/\/weventure.de\/?p=14941"},"modified":"2022-04-12T12:08:02","modified_gmt":"2022-04-12T10:08:02","slug":"4-business-ethics-navigating-through-the-corona-crisis","status":"publish","type":"post","link":"https:\/\/weventure.de\/en\/blog\/4-business-ethics-navigating-through-the-corona-crisis","title":{"rendered":"4 business ethics to navigate through the Corona-Crisis"},"content":{"rendered":"\n
I would like to share our 4 principles of business ethics that push us through the Corona-Crisis and might inspire some to follow – actually saving jobs.<\/p>\n\n\n\n
At WEVENTURE we are partner for digital marketing- and growth strategies but also looking after a small venture portfolio of companies. For most of our clients, we are responsible for important sales channels: Google-, Facebook- and Instagram Ads. Sometimes we are in charge of up to 100% of their business revenue, handling all important key figures every day. Hence, it is an inevitable part of our business to take a high degree of responsibility for our partners. As a boutique agency with a maximum degree of an entrepreneurial mindset, we are able to maintain a very close dialogue with our partners on a daily basis. These customer relationships have been characterized by open communication ever since. It is therefore perfectly normal for us to conduct a dialogue at eye level that helps to take on difficult decisions together. And trust me, we have taken hundreds of difficult decisions, like most of us, during the last weeks. These decisions are driven by:<\/p>\n\n\n\n
Employee and employer communication has never been more important than in times of a crisis. Ad-hoc personnel decisions on both sides do not help in the current phase, they destroy employer branding, trust and harm companies such as careers. At WEVENTURE we had backup plans for a crisis in the drawer for years with one credo: No matter how hard our companies are hit by a crisis, jobs will never ever suffer. Not being able to pay wages is a no-go scenario for us. So we kept clear communication from the beginning: We have scheduled and conducted one-on-one interviews with each employee regarding the current crisis, already 3 weeks ago and talked about fears and reservations. Every day we take up open questions from our team-leads and reflect these in a weekly Q&A back to the respective teams and people in charge. A high level of communication and mutual empathy has never been more important. Video-Meetings (we use Google Meet) have a \u201cvideo must be on policy” and meetings stay scheduled, nothing is postponed. We see great chances to even strengthen the relationship between colleagues during corona-home-office, as communication now takes place in the most intimate area of everyone: At home. This is a great chance for teams to work on their leadership between each other. The opportunity to share their comfort zone like never before in humorous ways and with a maximum degree of empathy can strengthen teams tremendously as we believe. Even teambuilding might benefit: In the past week we have organized a team breakfast in corona-home-office with all our colleagues and sent each and everyone a lunch-pack at home with individual thank-you notes. The reactions were overwhelming.
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