{"id":15865,"date":"2020-03-04T11:03:57","date_gmt":"2020-03-04T10:03:57","guid":{"rendered":"https:\/\/weventure.de\/?p=15865"},"modified":"2022-11-14T15:18:04","modified_gmt":"2022-11-14T14:18:04","slug":"gtm-tracking-time-on-page","status":"publish","type":"post","link":"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page","title":{"rendered":"Tracking time on the website via Google Tag Manager"},"content":{"rendered":"\n<p class=\"has-text-align-center has-medium-font-size\"><strong>You have a high bounce rate? That is not automatically bad!<\/strong><br>Users find your website after a search query, get the information they are looking for and then leave the site again. In <a aria-label=\" (\u00f6ffnet in neuem Tab)\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\">Google Analytics<\/a> this is evaluated as jump or bounce. We show you how to measure the time even on the exit page of a session with the <a aria-label=\"Google Tag Manager (\u00f6ffnet in neuem Tab)\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.google.com\/intl\/de\/tagmanager\/\" target=\"_blank\">Google Tag Manager<\/a> and thus better interpret your bounce rate.<br><br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background wv-custom-separator\" style=\"background-color:#0071a1;color:#0071a1\"\/>\n\n\n\n\n\n    <div id=\"wv-block_fa02f3f63b2a69002020c65bfb713ea2\"\n         class=\"wv-block wv-block-buttons wv-show wv-d-bottom container  aligncenter\"\n         style=\"\">\n\n        \n\n                    <a href=\"#contact-form\" target=\"_self\"\n               class=\"btn btn-primary\">Free website analysis<\/a>\n        \n\n    <\/div>\n\n\n\n<h2 id=\"h-time-on-page-is-this-not-automatically-recorded-in-analytics\">Time on page &#8211; is this not automatically recorded in Analytics?<\/h2>\n\n\n\n<p>Google Analytics is one of the most popular tracking tools and is based on page views by default. The following information is therefore automatically included in the reports:<\/p>\n\n\n\n<ul><li>Which page was visited<\/li><li>Through which source did the user come<\/li><li>How long was the session<\/li><li>How long was my user on each page<\/li><\/ul>\n\n\n\n<p>So here we already have the measured value <strong>&#8220;Time on page&#8221;<\/strong>, which is what we are now going to talk about.<br>But you need to understand how this time is measured to know how to interpret it.<\/p>\n\n\n\n<p>As soon as a user opens a page where we have embedded our<strong> tracking pixel<\/strong>, a page request is registered and sent to Google Analytics. At the same time a kind of stopwatch is started.<br>If the user then calls up a new page, Google can calculate the end of the &#8220;time on page&#8221; for the previous page. The call of a second page is therefore existentially important to transmit this measured value.<br>Only the time on the last visited page of a session cannot be determined by Google. Because when leaving the website, <strong>our tracking pixel is no longer triggered.<\/strong> By default, the session is then terminated after 30 minutes of inactivity. In Google Analytics we see the URL of the page as the &#8220;exit page&#8221;, but the measured value &#8220;time on page&#8221; is no longer included by the exit pages.<br><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"558\" height=\"146\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-1-Zeitstrahl-Analytics.png\" alt=\"Illustration of the time on a page\" class=\"wp-image-2744\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-1-Zeitstrahl-Analytics.png 558w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-1-Zeitstrahl-Analytics-300x78.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-1-Zeitstrahl-Analytics-500x131.png 500w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 id=\"h-time-on-page-for-the-last-page-of-the-session\"><br>Time on page for the last page of the session<\/h2>\n\n\n\n<p>We now know that not every page visited can automatically measure the <strong>time spent<\/strong> on the site.<br>But if your website is very informative, it happens more often that users search for a question on Google, come to your site, get the answer to the question in your blog and then leave your website. The consequence:<br>The user is counted as a<strong> jump<\/strong> (has left the page without further interaction) and since the first page was also the exit page, the measured value &#8220;time on page&#8221; is set to 0:00 min.<br>This is not satisfactory. Instead, as a web analyst, I would like to know how long the users were on the article and at the same time define that users who were on the page for more than e.g. 60 seconds are no longer counted as a jump. To achieve this, we can use the Google Tag Manager to <strong>add a timer<\/strong> that measures the time spent on the page and at the same time triggers an interaction after 60 seconds so that no jump is detected.<br>How we can integrate the timer, I will show you in the following step by step instructions.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"h-integrate-timer-in-google-tag-manager\">Integrate timer in Google Tag Manager<\/h2>\n\n\n\n<p>The only requirement is that you have a Google Tag Manager container on your site.<br>First of all a <strong>timer tag<\/strong> is created. The following settings have to be made for the tag:<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"557\" height=\"511\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-2-Timer-Tag.png\" alt=\"Timer tag settings\" class=\"wp-image-2760\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-2-Timer-Tag.png 557w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-2-Timer-Tag-300x275.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-2-Timer-Tag-500x459.png 500w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/figure><\/div>\n\n\n<p><br>The &#8220;Timer&#8221; trigger can be defined as follows. In the example it triggers every 10 seconds (10,000 milliseconds). The limit is <strong>left blank<\/strong>, so there is no maximum number of times the day may trigger. In the condition either a certain range can be defined or via <strong>&#8220;Page Path&#8221; contains &#8220;\/&#8221;<\/strong> the trigger can work without any limitation.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"443\" height=\"430\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-3-Trigger-60-Sek.png\" alt=\"Trigger configuration of the timer\" class=\"wp-image-2770\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-3-Trigger-60-Sek.png 443w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-3-Trigger-60-Sek-300x291.png 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/figure><\/div>\n\n\n<p><br>If this is set up so far, we can see in the preview mode that an <strong>event called &#8220;Timer&#8221;<\/strong> is now triggered every 10 seconds.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1003\" height=\"431\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-4-DataLayer.png\" alt=\"Preview mode of the timer settings\" class=\"wp-image-2779\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-4-DataLayer.png 1003w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-4-DataLayer-300x129.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-4-DataLayer-768x330.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-4-DataLayer-500x215.png 500w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><\/figure><\/div>\n\n\n<p><br><br><br>The DataLayer collects the following data for each event:<\/p>\n\n\n\n<ul><li><strong>gtm.timerEventNumber <\/strong><br>\u2192 Number, how often the event has already triggered on the page<\/li><li><strong>gtm.timer.Interval<\/strong><br>\u2192 Set interval of the timer (here: 10 seconds)<\/li><li><strong>gtm.timer.Limit<\/strong><br>\u2192 Maximum number of times the day should trigger<\/li><li><strong>gtm.TimerStartTime<\/strong><br>\u2192 Time when the first timer event on the page was triggered<br>\u2192 This time is given in milliseconds since 01.01.1970<\/li><li><strong>gtm.timerCurrentTime<\/strong><br>\u2192 Current time<\/li><li><strong>gtm.timerElapsedTime<\/strong><br>\u2192Actual time on page (in milliseconds)<\/li><\/ul>\n\n\n\n<p>The relevant value for us is<strong> gtm.timerElapsedTime<\/strong>. To use this value as a variable, we have to create a variable of type data layer variable:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"682\" height=\"377\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-5-Datenschichtvariable.png\" alt=\"Creating a data layer variable\" class=\"wp-image-2833\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-5-Datenschichtvariable.png 682w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-5-Datenschichtvariable-300x166.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-5-Datenschichtvariable-500x276.png 500w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure><\/div>\n\n\n<p><br><br>However, since the time collected over it is given in milliseconds and therefore looks a bit unwieldy in the Google Analytics report, this <strong>value should be converted to seconds<\/strong> and rounded to the full digit. Instead of 10,007 milliseconds, 10 seconds will then appear in our report.<br><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"775\" height=\"492\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-6-Variable_Umrechnung_ms_in_sec.png\" alt=\"Final function RealTimeOnSite\" class=\"wp-image-2837\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-6-Variable_Umrechnung_ms_in_sec.png 775w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-6-Variable_Umrechnung_ms_in_sec-300x190.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-6-Variable_Umrechnung_ms_in_sec-768x488.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-6-Variable_Umrechnung_ms_in_sec-500x317.png 500w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/figure><\/div>\n\n\n<p><br><br><\/p>\n\n\n\n<p>With all this information we can now build an event tag, which gives us the measured time per page.<br><strong>Important<\/strong>: The field <strong>&#8220;Hits without interaction&#8221;<\/strong> within the tag settings should be set to &#8220;True&#8221; (or True), because otherwise we will resolve the bounce rate already with the first triggering of the tag (this corresponds to a transmitted interaction) and the bounce rate would not be meaningful in the future.<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"767\" height=\"766\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-7-Tag-Real-Time-on-Siet.png\" alt=\"Overview Google Tag Configuration Time on Site\" class=\"wp-image-2843\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-7-Tag-Real-Time-on-Siet.png 767w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-7-Tag-Real-Time-on-Siet-300x300.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-7-Tag-Real-Time-on-Siet-150x150.png 150w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-7-Tag-Real-Time-on-Siet-500x500.png 500w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-7-Tag-Real-Time-on-Siet-700x700.png 700w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/><\/figure>\n\n\n\n<p><br><br>In Google Analytics we can now see the corresponding values in the report in the <strong>&#8220;Behavior&#8221; Section \u2192 &#8220;Events&#8221; \u2192 &#8220;Most Important Events&#8221;.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"920\" height=\"311\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-8-Analytics-Ereignisbericht.png\" alt=\"Time on Site Ansicht in Analytics\" class=\"wp-image-2926\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-8-Analytics-Ereignisbericht.png 920w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-8-Analytics-Ereignisbericht-300x101.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-8-Analytics-Ereignisbericht-768x260.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-8-Analytics-Ereignisbericht-500x169.png 500w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"h-adjust-bounce-rate\"><br><br>Adjust bounce rate<\/h2>\n\n\n\n<p>As explained at the beginning, a jump is always measured as such when a user calls up a page and leaves it again <strong>without interaction<\/strong> (which is sent to Google).<br>If you have a website where there are a lot of articles that users read through and then don&#8217;t stay on the page, then the bounce rate is often higher than it should be.<br>Here you have the possibility to trigger an event after 60 seconds (number freely selectable) of time spent on the page, which ensures that the user, who is obviously very interested in the article, <strong>is not considered to have left.<\/strong><\/p>\n\n\n\n<p>For this purpose we create a trigger that explicitly triggers after 60 seconds. Since this should only happen during the first 60 seconds, <strong>the limit should be set to 1<\/strong>:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"896\" height=\"665\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-9-Trigger_60_sek.png\" alt=\"Trigger setting Time on Site\" class=\"wp-image-2933\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-9-Trigger_60_sek.png 896w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-9-Trigger_60_sek-300x223.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-9-Trigger_60_sek-768x570.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-9-Trigger_60_sek-500x371.png 500w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure>\n\n\n\n<p><br><br>Next, we create a tag that sends a <strong>hit to Google Analytics.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"743\" height=\"895\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-10-Tag-AdjustedBouncerate.png\" alt=\"Setting tags for feedback to Google Analytics\" class=\"wp-image-2937\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-10-Tag-AdjustedBouncerate.png 743w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-10-Tag-AdjustedBouncerate-249x300.png 249w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/Abb-10-Tag-AdjustedBouncerate-415x500.png 415w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/figure>\n\n\n\n<p><br><br><\/p>\n\n\n\n<p><strong>It is important that the field &#8220;Hits without interaction&#8221; is set to &#8220;False&#8221; (or false) here.<\/strong> The previously created 60 seconds timer is added as trigger.<br>With the publication of this tag, all visitors who are on a page for more than 1 minute will now no longer be registered as jumping off, even if they do not trigger any further interaction on the page and leave the website again.<br><br><\/p>\n\n\n\n\n\n    <div id=\"wv-block_fa02f3f63b2a69002020c65bfb713ea2\"\n         class=\"wv-block wv-block-buttons wv-show wv-d-bottom container  aligncenter\"\n         style=\"\">\n\n        \n\n                    <a href=\"#contact-form\" target=\"_self\"\n               class=\"btn btn-primary\">Free website analysis<\/a>\n        \n\n    <\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background wv-custom-separator\" style=\"background-color:#0071a1;color:#0071a1\"\/>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><br><strong>Conclusion<\/strong>: It is important to always read the figures in Google Analytics carefully and to know how the individual measurements are arrived at.<br>We hope the article could explain to you how the measured value &#8220;time on page&#8221; is tracked by Google and how this measured value is related to the bounce rate.<br>If you have further questions about tracking or KPIs in Google Analytics, we are looking forward to your message.<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have a high bounce rate? That is not automatically bad!Users find your website after a search query, get the information they are looking for and then leave the site again. In Google Analytics this is evaluated as jump or bounce. We show you how to measure the time even on the exit page of [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":3179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1264],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v20.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Track time on page using GTM | WEVENTURE GmbH<\/title>\n<meta name=\"description\" content=\"You want to know how long your users stayed on your blog page? Use the Tag manager to find out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracking time on the website via Google Tag Manager\" \/>\n<meta property=\"og:description\" content=\"You want to know how long your users stayed on your blog page? Use the Tag manager to find out!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page\" \/>\n<meta property=\"og:site_name\" content=\"WEVENTURE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WEVENTURE-122384735128747\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-04T10:03:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-14T14:18:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/age-barros-rBPOfVqROzY-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lina Potreck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"You want to know how long your users stayed on your blog page? Use the Tag manager to find out!\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lina Potreck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page#article\",\"isPartOf\":{\"@id\":\"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page\"},\"author\":{\"name\":\"Lina Potreck\",\"@id\":\"https:\/\/weventure.de\/en\/#\/schema\/person\/b378028000b9a61a0a920248d478cddb\"},\"headline\":\"Tracking time on the website via Google Tag Manager\",\"datePublished\":\"2020-03-04T10:03:57+00:00\",\"dateModified\":\"2022-11-14T14:18:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page\"},\"wordCount\":1162,\"publisher\":{\"@id\":\"https:\/\/weventure.de\/en\/#organization\"},\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page\",\"url\":\"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page\",\"name\":\"Track time on page using GTM | WEVENTURE GmbH\",\"isPartOf\":{\"@id\":\"https:\/\/weventure.de\/en\/#website\"},\"datePublished\":\"2020-03-04T10:03:57+00:00\",\"dateModified\":\"2022-11-14T14:18:04+00:00\",\"description\":\"You want to know how long your users stayed on your blog page? Use the Tag manager to find out!\",\"breadcrumb\":{\"@id\":\"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/weventure.de\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tracking time on the website via Google Tag Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/weventure.de\/en\/#website\",\"url\":\"https:\/\/weventure.de\/en\/\",\"name\":\"WEVENTURE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/weventure.de\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/weventure.de\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/weventure.de\/en\/#organization\",\"name\":\"WEVENTURE GmbH\",\"url\":\"https:\/\/weventure.de\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/weventure.de\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/05\/WEVENTURE_Logo_Black.png\",\"contentUrl\":\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/05\/WEVENTURE_Logo_Black.png\",\"width\":284,\"height\":285,\"caption\":\"WEVENTURE GmbH\"},\"image\":{\"@id\":\"https:\/\/weventure.de\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/WEVENTURE-122384735128747\/\",\"https:\/\/www.instagram.com\/weventure_agentur\/\",\"https:\/\/de.linkedin.com\/company\/weventure-gmbh\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/weventure.de\/en\/#\/schema\/person\/b378028000b9a61a0a920248d478cddb\",\"name\":\"Lina Potreck\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/weventure.de\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/77b3428dcc58a4ac5bf2d8bff5060f65?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/77b3428dcc58a4ac5bf2d8bff5060f65?s=96&d=mm&r=g\",\"caption\":\"Lina Potreck\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Track time on page using GTM | WEVENTURE GmbH","description":"You want to know how long your users stayed on your blog page? Use the Tag manager to find out!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page","og_locale":"en_US","og_type":"article","og_title":"Tracking time on the website via Google Tag Manager","og_description":"You want to know how long your users stayed on your blog page? Use the Tag manager to find out!","og_url":"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page","og_site_name":"WEVENTURE","article_publisher":"https:\/\/www.facebook.com\/WEVENTURE-122384735128747\/","article_published_time":"2020-03-04T10:03:57+00:00","article_modified_time":"2022-11-14T14:18:04+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/weventure.de\/wp-content\/uploads\/2020\/03\/age-barros-rBPOfVqROzY-unsplash.jpg","type":"image\/jpeg"}],"author":"Lina Potreck","twitter_card":"summary_large_image","twitter_description":"You want to know how long your users stayed on your blog page? Use the Tag manager to find out!","twitter_misc":{"Written by":"Lina Potreck","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page#article","isPartOf":{"@id":"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page"},"author":{"name":"Lina Potreck","@id":"https:\/\/weventure.de\/en\/#\/schema\/person\/b378028000b9a61a0a920248d478cddb"},"headline":"Tracking time on the website via Google Tag Manager","datePublished":"2020-03-04T10:03:57+00:00","dateModified":"2022-11-14T14:18:04+00:00","mainEntityOfPage":{"@id":"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page"},"wordCount":1162,"publisher":{"@id":"https:\/\/weventure.de\/en\/#organization"},"articleSection":["Analytics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page","url":"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page","name":"Track time on page using GTM | WEVENTURE GmbH","isPartOf":{"@id":"https:\/\/weventure.de\/en\/#website"},"datePublished":"2020-03-04T10:03:57+00:00","dateModified":"2022-11-14T14:18:04+00:00","description":"You want to know how long your users stayed on your blog page? Use the Tag manager to find out!","breadcrumb":{"@id":"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/weventure.de\/en\/blog\/gtm-tracking-time-on-page#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/weventure.de\/en"},{"@type":"ListItem","position":2,"name":"Tracking time on the website via Google Tag Manager"}]},{"@type":"WebSite","@id":"https:\/\/weventure.de\/en\/#website","url":"https:\/\/weventure.de\/en\/","name":"WEVENTURE","description":"","publisher":{"@id":"https:\/\/weventure.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/weventure.de\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/weventure.de\/en\/#organization","name":"WEVENTURE GmbH","url":"https:\/\/weventure.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/weventure.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/weventure.de\/wp-content\/uploads\/2020\/05\/WEVENTURE_Logo_Black.png","contentUrl":"https:\/\/weventure.de\/wp-content\/uploads\/2020\/05\/WEVENTURE_Logo_Black.png","width":284,"height":285,"caption":"WEVENTURE GmbH"},"image":{"@id":"https:\/\/weventure.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WEVENTURE-122384735128747\/","https:\/\/www.instagram.com\/weventure_agentur\/","https:\/\/de.linkedin.com\/company\/weventure-gmbh"]},{"@type":"Person","@id":"https:\/\/weventure.de\/en\/#\/schema\/person\/b378028000b9a61a0a920248d478cddb","name":"Lina Potreck","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/weventure.de\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/77b3428dcc58a4ac5bf2d8bff5060f65?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/77b3428dcc58a4ac5bf2d8bff5060f65?s=96&d=mm&r=g","caption":"Lina Potreck"}}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/weventure.de\/en\/wp-json\/wp\/v2\/posts\/15865"}],"collection":[{"href":"https:\/\/weventure.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weventure.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weventure.de\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/weventure.de\/en\/wp-json\/wp\/v2\/comments?post=15865"}],"version-history":[{"count":3,"href":"https:\/\/weventure.de\/en\/wp-json\/wp\/v2\/posts\/15865\/revisions"}],"predecessor-version":[{"id":62161,"href":"https:\/\/weventure.de\/en\/wp-json\/wp\/v2\/posts\/15865\/revisions\/62161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weventure.de\/en\/wp-json\/wp\/v2\/media\/3179"}],"wp:attachment":[{"href":"https:\/\/weventure.de\/en\/wp-json\/wp\/v2\/media?parent=15865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weventure.de\/en\/wp-json\/wp\/v2\/categories?post=15865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weventure.de\/en\/wp-json\/wp\/v2\/tags?post=15865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}