{"id":22858,"date":"2020-12-30T14:03:52","date_gmt":"2020-12-30T13:03:52","guid":{"rendered":"https:\/\/weventure.de\/?p=22858"},"modified":"2022-10-17T14:54:31","modified_gmt":"2022-10-17T12:54:31","slug":"instagram-shops","status":"publish","type":"post","link":"https:\/\/weventure.de\/en\/blog\/instagram-shops","title":{"rendered":"Instagram Shops &#8211; Everything you need to know about the shopping experience!"},"content":{"rendered":"\n<p class=\"has-text-align-center\" style=\"font-size:18px\">Instagram and online shoppers have gone hand in hand for quite some time. Influencers have become an integral part of today&#8217;s advertising and 70% of shopping enthusiasts deliberately visit Instagram to search for new products (source: Facebook, 2020). Of course, it is obvious to sell the products directly on the platform and to save elaborate landing pages. But for whom is Instagram Shops suitable? What features does it offer and how is the Instagram shopping experience set up? Ultimately, the most important question for all the marketeers out there: can Instagram Shops be used for paid advertising? You can find all the answers in this blog.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background wv-custom-separator\" style=\"background-color:#2fa8e1;color:#2fa8e1\"\/>\n\n\n\n<h2 id=\"h-what-you-can-expect\">What you can expect:<\/h2>\n\n\n\n<ul><li>How Instagram Shops Works<\/li><li>Instagram Shops for advertisers<\/li><li>Who should use Instagram Shops<\/li><li>Instagram Shops setup<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-how-instagram-shops-works\"><strong>How Instagram Shops Works<\/strong><\/h2>\n\n\n\n<p>The basis for Instagram stores lies in the organic segment of Instagram. <br>After the desired products have been added to <strong>your own catalog<\/strong>, you can share them in two ways. <\/p>\n\n\n\n<p>For one thing, the store is a <strong>scrollable, vertical online catalog<\/strong> in the classic sense (see image 2). It is located in the tab next to the normal feed and the new Instagram Reels. In the store, all products are displayed simply one below the other and there are no complications such as subcategories, etc. The products are displayed in the same way as the feed.. <\/p>\n\n\n\n<p>In addition to the Instagram store, you can also link the products in your <strong>organic posts<\/strong> and share them in the feed as usual (see image 1). Instead of tagging a person as usual, you can simply refer to the previously created catalog and the product is already immortalized in the post as a tag. Products tagged in a post can be recognized by the Instagram Shops icon, which appears above the respective images in the main feed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery aligncenter columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"643\" height=\"1024\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_20201223-140903_Instagram-1-643x1024.jpg\" alt=\"\" data-id=\"22586\" class=\"wp-image-22587\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_20201223-140903_Instagram-1-643x1024.jpg 643w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_20201223-140903_Instagram-1-188x300.jpg 188w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_20201223-140903_Instagram-1-768x1223.jpg 768w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_20201223-140903_Instagram-1-965x1536.jpg 965w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_20201223-140903_Instagram-1-1286x2048.jpg 1286w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_20201223-140903_Instagram-1-337x537.jpg 337w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_20201223-140903_Instagram-1-691x1100.jpg 691w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_20201223-140903_Instagram-1-314x500.jpg 314w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_20201223-140903_Instagram-1.jpg 1440w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><figcaption class=\"blocks-gallery-item__caption\">Image 1: Organic post with product links<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"646\" height=\"1024\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_crop-Insta-1-1-646x1024.jpg\" alt=\"\" data-id=\"22589\" data-full-url=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_crop-Insta-1-1.jpg\" data-link=\"https:\/\/weventure.de\/blog\/instagram-shops-alles-was-du-zum-shop-erlebnis-wissen-musst\/attachment\/screenshot-crop-insta-1-1\" class=\"wp-image-22590\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_crop-Insta-1-1-646x1024.jpg 646w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_crop-Insta-1-1-189x300.jpg 189w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_crop-Insta-1-1-768x1217.jpg 768w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_crop-Insta-1-1-970x1536.jpg 970w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_crop-Insta-1-1-1293x2048.jpg 1293w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_crop-Insta-1-1-339x537.jpg 339w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_crop-Insta-1-1-694x1100.jpg 694w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_crop-Insta-1-1-316x500.jpg 316w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/Screenshot_crop-Insta-1-1.jpg 1296w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><figcaption class=\"blocks-gallery-item__caption\">Image 2: Scrollable online catalog<\/figcaption><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\"><em>Example of Instagram Shops at <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.terracanis.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Terra Canis<\/a><\/em><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-instagram-shops-for-advertisers\"><strong>Instagram Shops for advertisers<\/strong><\/h2>\n\n\n\n<p>The user experience is crucial to the success of an ad. From discovering the product to making the purchase, the process for a potential buyer should be as <strong>smooth and uninterrupted<\/strong> as possible. If, after clicking on an ad, the user has to be redirected to a slow website that doesn&#8217;t even have a mobile view after a 10-second load time, the customer is usually already lost.<\/p>\n\n\n\n<p>So to make the experience as seamless, easy, and fast as possible, Instagram Shops was developed. Unfortunately, so far Instagram Shops can&#8217;t be easily enabled as a campaign goal or creative setting, but requires a workaround.<\/p>\n\n\n\n<p>If you want to advertise with Instagram Shops, you have to <strong>promote an organic post<\/strong> in which the product has already been tagged. This still gives you full control over delivery, ad targets, audiences, optimizations, and everything the platform has to offer.<\/p>\n\n\n\n\n\n    <div id=\"wv-block_634d4d730be9c\"\n         class=\"wv-block wv-block-buttons wv-show wv-d-bottom container  aligncenter\"\n         style=\"\">\n\n                    <a href=\"#contact-form\" target=\"_self\"\n               class=\"btn btn-secondary\">Free SMA Quick Check<\/a>\n        \n\n        \n\n    <\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-who-should-use-instagram-shops\"><strong>Who should use Instagram Shops<\/strong><\/h2>\n\n\n\n<p>Since Instagram&#8217;s algorithm rewards users who use new features like <strong>reels<\/strong> or even<strong> Instagram Shops<\/strong>, it&#8217;s recommended right now for anyone who also has an online store to create such a product catalog. <\/p>\n\n\n\n<p>For a start, it is not necessary to create the entire product range as a catalog; the most important or most interesting products are completely sufficient. A great added value is already created by the fact that the function is accessible for potential buyers and represents <strong>another touchpoint<\/strong>. <\/p>\n\n\n\n<p>Likewise, a product does not necessarily have to be linked in every post. However, it is beneficial to have such a feature to bring a little variety into the feed. Especially because normal product posts can&#8217;t use links in the description, this is a very good way to give users an easy conversion.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-instagram-shops-setup\">Instagram Shops setup<\/h2>\n\n\n\n<p>First, check if you even qualify for Instagram stores by the location and the type of products you sell. You can easily check this using the <a href=\"https:\/\/www.facebook.com\/business\/instagram\/shopping\/guide\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">checklist<\/a> provided by Instagram.<\/p>\n\n\n\n<ol><li><a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/help.instagram.com\/502981923235522?ref=fbb_igb_profile&amp;fbclid=IwAR0eejpso83hIueVQo2nLvcDY-Ehg98FFD3Cvh0_dCl1KMXNyoKMv4HV6Ps\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Create Instagram Business Account<br><\/a>In order to be approved for the store feature, a <strong>normal Instagram account must first be converted into a business account<\/strong>. Also, a Facebook page for the business should exist and be linked to the Instagram account..<br><\/li><li><a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/commerce_manager\/?source=CATALOG_MANAGER_LANDING_PAGE#\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Create product catalog<br><\/a>An important tip: select <strong>&#8220;e-commerce&#8221; catalog<\/strong> as the catalog type to have the possibility to tag products..<br><\/li><li><strong>Activate Instagram stores<br><\/strong>Instagram Shops can be activated via the <strong>basic settings<\/strong>. To do this, go to your own business profile to access the settings and then click on &#8220;Business&#8221; followed by &#8220;Shopping&#8221;. In many cases, you have to wait until your profile has been approved by Instagram, so there&#8217;s no need to worry!!<br><\/li><li><strong>Publish nine posts with product tags<br><\/strong>To activate the Instagram store in the tab on your own profile, you first have to <strong>publish 9 posts with product tags<\/strong>. After that, visitors of the profile can find the store as usual. Tip: Up to 5 products per image can be tagged, for multi-image posts even up to 20.<\/li><\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background wv-custom-separator is-style-default\" style=\"background-color:#2fa8e1;color:#2fa8e1\"\/>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\"><br><strong>Conclusion:<\/strong> Since the new Instagram Shops function is still in its infancy, it is not yet possible to make any representative statements about its performance in terms of use as an advertising medium or as a supplement to the organic feed.<br>It is assumed that other functions such as <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-instagram-checkout?igb_blog_shops_launch\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram Checkout<\/a> will be added in the future and that things will change as the number of Instagram Shops users grows. In my opinion, especially cheaper products with a short time to think before buying can benefit from the feature, as the principle of a quick impulse purchase could come into play.<br>In any case, Instagram Shops already offers an organic added value and provides companies with a better opportunity to present their products without overcrowding their main feed with product images.<\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\"><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram and online shoppers have gone hand in hand for quite some time. Influencers have become an integral part of today&#8217;s advertising and 70% of shopping enthusiasts deliberately visit Instagram to search for new products (source: Facebook, 2020). Of course, it is obvious to sell the products directly on the platform and to save elaborate [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":22573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1262],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v20.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Shops: Place products intelligently| WEVENTURE<\/title>\n<meta name=\"description\" content=\"Instagram stores open up new possibilities for product placement. Find out how you can use the feature and what it brings here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weventure.de\/en\/blog\/instagram-shops\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Shops - Everything you need to know about the shopping experience!\" \/>\n<meta property=\"og:description\" content=\"Instagram stores open up new possibilities for product placement. 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