{"id":23476,"date":"2021-01-11T08:50:40","date_gmt":"2021-01-11T07:50:40","guid":{"rendered":"https:\/\/weventure.de\/?p=23476"},"modified":"2022-10-17T17:01:45","modified_gmt":"2022-10-17T15:01:45","slug":"set-anchor-tags","status":"publish","type":"post","link":"https:\/\/weventure.de\/en\/blog\/set-anchor-tags","title":{"rendered":"Set anchor tags: Here’s how to do it right!"},"content":{"rendered":"\n
Using anchor tags correctly improves the usability of your website and helps you to be found more easily. However, there are some factors to consider. In this article, we explain what makes a good anchor tag and give you exclusive tips on how to give your anchor texts the right polish!<\/p>\n\n\n\n
An anchor tag is actually just a simple HTML tag. It is the part of a text that you can click on to go to a new page. If this page is on your domain, then we are talking about internal links<\/strong>. If the link points to a foreign domain, it is an external link<\/strong>. If you would always write the respective URL as a link in a text (e.g. https:\/\/www.mydomain.com\/directory-1\/directory-2), this could disturb the reading flow of your users. Instead, you should ideally place the desired link on one or more words. You can often recognize the anchor tag by the fact that the word is highlighted in blue<\/strong>. As soon as you click on the word or the group of words, the page will open. Ideally, backlinks open in a new tab, so as not to lead users away from the page altogether.<\/p>\n\n\n\n Even if users only see the word, there is a structure behind it that leads to a new URL. An anchor tag is structured as follows:<\/p>\n\n\n\n <a href=\u201chttps:\/\/weventure.de\/blog\u201c>My blogarticle<\/a><\/p>\n\n\n\n To check the anchor tags of a website, the tool Screaming Frog SEO Spider<\/a> is particularly suitable. By entering the URL, pages are crawled and you get information about anchor tags on the page. In our example, we crawled the WEVENTURE website and first we get the web page where the anchor tag is set. In the middle we find the page to which the text module links and on the right the text module itself is displayed.
Links that point from external pages to ours are called backlinks<\/strong>.<\/p>\n\n\n\nHow is an anchor tag structured?<\/h2>\n\n\n\n
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