{"id":23808,"date":"2021-01-08T11:09:56","date_gmt":"2021-01-08T10:09:56","guid":{"rendered":"https:\/\/weventure.de\/?p=23808"},"modified":"2023-04-19T12:00:55","modified_gmt":"2023-04-19T10:00:55","slug":"linkedin-ads-the-ideal-ad-picture","status":"publish","type":"post","link":"https:\/\/weventure.de\/en\/blog\/linkedin-ads-the-ideal-ad-picture","title":{"rendered":"LinkedIn ads \u2013 How to create the ideal ad image"},"content":{"rendered":"\n<p class=\"has-text-align-center\" style=\"font-size:18px\">The design of the ad images has a significant influence on your success with <a href=\"https:\/\/weventure.de\/en\/digital-marketing\/social-media-advertising\/linkedin-ads\">LinkedIn ads<\/a>. It decides to a large extent whether your ad will be noticed and whether the user will click on it. But how should an ad image for LinkedIn ads be designed? What are the right formats? Which colors should you choose and is it advisable to use fonts? In this blog article, you&#8217;ll learn what you should consider when designing your ad images for LinkedIn ads.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background wv-custom-separator\" style=\"background-color:#2fa8e1;color:#2fa8e1\"\/>\n\n\n\n\n\n    <div id=\"wv-block_86807e8169126767f88f72ece2337e5d\"\n         class=\"wv-block wv-block-buttons wv-show wv-d-bottom container  aligncenter\"\n         style=\"\">\n\n                    <a href=\"#contact-form\" target=\"_self\"\n               class=\"btn btn-secondary\">Free LinkedIn Ads analysis<\/a>\n        \n\n        \n\n    <\/div>\n\n\n\n<h2 id=\"h-size-and-format\">Size and format<\/h2>\n\n\n\n<p>You&#8217;ve probably seen a post or two on social media that doesn&#8217;t follow the format requirements of the channel. In such posts, the images can look blurry or pixelated, or there are unsightly margins on the sides.<\/p>\n\n\n\n<p>LinkedIn ads offers different ad types, each with specific format specifications:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"h-1-single-image-ads\">1. Single image ads<\/h3>\n\n\n\n<p>Single Image Ads can be created <strong>horizontally<\/strong>, <strong>vertically<\/strong> or in <strong>1:1 format<\/strong>.<br>However, the following specifications are recommended:<br>Recommended size: 1200 \u00d7 627 px (max size 7680 x 7680 px, min width 400 px)<br>Maximum file size: 5 MB<br>File type: JPG, PNG or GIF (animated GIFs will be converted to static ones)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image.png\" alt=\"LinkedIn Ads sponsored content single image ad, for example landscape format \" class=\"wp-image-20794\" width=\"424\" height=\"554\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image.png 606w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-230x300.png 230w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-400x523.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-383x500.png 383w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><figcaption class=\"wp-element-caption\">LinkedIn ads \u2013 sponsored content post with single image in landscape format<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"h-2-sponsored-messaging\">2. Sponsored messaging<\/h3>\n\n\n\n<p>Recommended size: 300 x 250 px<br>Maximum file size: 40 KB<br>File type: JPG, PNG or GIF (not animated)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"h-3-text-ads\">3. Text ads<\/h3>\n\n\n\n<p>Recommended size: 100 x 100 px, aspect ratio 1:1<br>Maximum file size: 2 MB&nbsp;<br>File type: JPG or PNG file<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/LinkedIn-Text-Ads-1024x612.png\" alt=\"LinkedIn Ads text ad\" class=\"wp-image-20803\" width=\"432\" height=\"258\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/LinkedIn-Text-Ads-1024x612.png 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/LinkedIn-Text-Ads-300x179.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/LinkedIn-Text-Ads-768x459.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/LinkedIn-Text-Ads-400x239.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/LinkedIn-Text-Ads-500x299.png 500w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/LinkedIn-Text-Ads.png 1276w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><figcaption class=\"wp-element-caption\">LinkedIn ads \u2013 Text ad, source: LinkedIn<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"h-4-carousel-ads\">4. Carousel ads<\/h3>\n\n\n\n<p>Recommended size: 1080 x 1080 px, aspect ratio 1:1.<br>Minimum 2 cards, max. 10<br>Maximum file size: 10 MB<br>File type: JPG, PNG or GIF (not animated)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/LinkedIn-Carousel-Ads-1024x598.png\" alt=\"LinkedIn Ads Carousel Ad Example\" class=\"wp-image-20806\" width=\"420\" height=\"244\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/LinkedIn-Carousel-Ads-1024x598.png 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/LinkedIn-Carousel-Ads-300x175.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/LinkedIn-Carousel-Ads-768x448.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/LinkedIn-Carousel-Ads-500x292.png 500w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/LinkedIn-Carousel-Ads.png 1199w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><figcaption class=\"wp-element-caption\">LinkedIn ads \u2013 Carousel ad, source: LinkedIn<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"h-5-video-ads\">5. Video Ads <\/h3>\n\n\n\n<p>Just like single image ads, video ads can be created in three different formats. Either <strong>vertical<\/strong> (9:16), <strong>landscape<\/strong> (16:9) or <strong>square<\/strong> (1:1). Unlike static images, however, there are fixed format specifications for video ads. However, it is important to note that videos with a vertical aspect ratio are only displayed on mobile devices that support a v<strong>ertical video player<\/strong>.<\/p>\n\n\n\n<p>Recommended sizes:<\/p>\n\n\n\n<ol>\n<li>Landscape aspect ratio 16:9 for:<br>Minimum: 640 x 360 px<br>Maximum: 1920 x 1080 px<\/li>\n\n\n\n<li>Square aspect ratio1:1:<br>Minimum: 360 x 360 px<br>Maximum: 1920 x 1920 px<\/li>\n\n\n\n<li>Vertical aspect ratio 9:16:<br>Minimum: 360 x 640 px<br>Maximum: 1080 x 1920 px<\/li>\n<\/ol>\n\n\n\n<p>File size: 75 KB to 200 MB<br>File type: MP4<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-color-design\">Color design<\/h2>\n\n\n\n<p>The color scheme of your LinkedIn ads ad images will largely determine whether your ad stands out from the crowd of posts or gets lost instead. Since the LinkedIn platform is primarily designed in white, gray and a little blue, you should choose <strong>colors<\/strong> for your image ads <strong>that clearly stand out from the background<\/strong>. If possible, match the colors to your corporate design for greater recognition.&nbsp;<\/p>\n\n\n\n<p>Are there certain colors that work best for Linkedin ads images? Some marketers believe that the colors red, green and orange work best. However, this certainly depends on many factors such as the product and the target audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-1.png\" alt=\"LinkedIn Ads - color design as an example\" class=\"wp-image-20797\" width=\"507\" height=\"451\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-1.png 884w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-1-300x267.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-1-768x683.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-1-400x356.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-1-500x445.png 500w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><figcaption class=\"wp-element-caption\">LinkedIn ads \u2013 Color design example. The dark greenish blue stands out against the LinkedIn platform background<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-to-use-font-in-linkedin-ads-ads-or-not\">To use font in LinkedIn Ads ads or not?<\/h2>\n\n\n\n<p>Should you add type to your Linkedin Ads ad images? There is no one-size-fits-all answer here. Ultimately, as with all digital marketing questions, you need to test what works best for your specific offering and target audience..<\/p>\n\n\n\n<p>If you are using type, however, it is advisable <strong>not to overload the image<\/strong> with too much type: As a rule of thumb, you can cut down to <strong>one title, one subtitle, and one CTA<\/strong>, as in the example of this ad from Salesforce.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-2.png\" alt=\"LinkedIn Ads, single image ad, text use, example: Salesforce\" class=\"wp-image-20810\" width=\"494\" height=\"435\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-2.png 882w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-2-300x264.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-2-768x676.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-2-400x352.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2020\/12\/image-2-500x440.png 500w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><figcaption class=\"wp-element-caption\">LinkedIn ads \u2013 use of text, source: Linkedin account Salesforce<\/figcaption><\/figure><\/div>\n\n\n\n\n    <div id=\"wv-block_86807e8169126767f88f72ece2337e5d\"\n         class=\"wv-block wv-block-buttons wv-show wv-d-bottom container  aligncenter\"\n         style=\"\">\n\n                    <a href=\"#contact-form\" target=\"_self\"\n               class=\"btn btn-secondary\">Free LinkedIn Ads analysis<\/a>\n        \n\n        \n\n    <\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background wv-custom-separator is-style-default\" style=\"background-color:#2fa8e1;color:#2fa8e1\"\/>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\"><br><strong>Conclusion: <\/strong>For the ideal LinkedIn ads image, be sure to use the correct format. Depending on whether you choose an image, a video, or even a carousel, use the format that&#8217;s recommended for that ad type. Choose colors that stand out and match your branding, and test whether the combination of your image and type appeals to your target audience. <\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The design of the ad images has a significant influence on your success with LinkedIn ads. It decides to a large extent whether your ad will be noticed and whether the user will click on it. But how should an ad image for LinkedIn ads be designed? What are the right formats? Which colors should [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":20813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1262],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v20.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn ads - how to create the ideal ad image | WEVENTURE<\/title>\n<meta name=\"description\" content=\"What should the ideal ad image for LinkedIn ads look like? What formats are there and what colors should you use? Read all about it on our blog!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weventure.de\/en\/blog\/linkedin-ads-the-ideal-ad-picture\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn ads \u2013 How to create the ideal ad image\" \/>\n<meta property=\"og:description\" content=\"What should the ideal ad image for LinkedIn ads look like? What formats are there and what colors should you use? 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