{"id":23874,"date":"2020-11-27T16:43:07","date_gmt":"2020-11-27T15:43:07","guid":{"rendered":"https:\/\/weventure.de\/?p=23874"},"modified":"2022-10-17T17:26:05","modified_gmt":"2022-10-17T15:26:05","slug":"facebook-lookalike-audiences","status":"publish","type":"post","link":"https:\/\/weventure.de\/en\/blog\/facebook-lookalike-audiences","title":{"rendered":"Facebook Lookalike Audience: Create audience based on a customer list"},"content":{"rendered":"\n<p class=\"has-text-align-center\" style=\"font-size:18px\">Facebook offers advertisers various ways to acquire new customers driven by data. One of them is the Lookalike Audiences feature. With Facebook Lookalike Audiences, you can reach users who are particularly similar to your existing customers in terms of important characteristics. This increases the likelihood of generating high-quality leads or purchases. But how do you create a Lookalike Audience and why do you need this feature at all? You can find the answers to these questions here.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background wv-custom-separator\" style=\"background-color:#2fa8e1;color:#2fa8e1\"\/>\n\n\n\n\n\n    <div id=\"wv-block_634d73e8dc326\"\n         class=\"wv-block wv-block-buttons wv-show wv-d-bottom container  aligncenter\"\n         style=\"\">\n\n                    <a href=\"#contact-form\" target=\"_self\"\n               class=\"btn btn-secondary\">Free Social Media analysis!<\/a>\n        \n\n        \n\n    <\/div>\n\n\n\n<p>Lookalike Audiences are created using Source Audiences, which is a database that Facebook uses to identify similar users. Source audiences, also known as seed audiences, can be created using various data sources, such as the following:<\/p>\n\n\n\n<ul><li>Visitors to your website<\/li><li>Customer lists from a CRM tool or email list<\/li><li>Mobile app activity<\/li><li>Social media interactions<\/li><\/ul>\n\n\n\n<p>Each type of source audience must meet certain requirements: For example, to create a lookalike audience from website visitors, a Facebook Pixel must first be installed on the respective website. To create a source audience from a customer list, the uploaded list should contain at least one so-called main ID. With the help of this, Facebook can link existing customer data with Facebook or Instagram users &#8211; this is done anonymously, of course. For example, the email address, a phone number, or the first and last name of a customer can be used as an ID. The more IDs the customer list contains, the higher the chances that Facebook can match all customers in the list. Creating a Lookalike Audience from a customer list works as follows:   <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-creation-of-a-lookalike-audience-based-on-a-customer-list\"><br><strong>Creation of a Lookalike Audience based on a customer list<\/strong><\/h2>\n\n\n\n<p>1.&nbsp;In the Audience Manager, click on the blue drop-down field &#8220;Create Audience&#8221; and then select &#8220;Custom Audience&#8221;:<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-1.png\" alt=\"\" class=\"wp-image-38891\" width=\"348\" height=\"283\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-1.png 548w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-1-300x244.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-1-400x326.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-1-500x407.png 500w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/><figcaption>Bild 1: Create target group<br><\/figcaption><\/figure><\/div>\n\n\n<p><br>2. Select &#8220;Customer list&#8221; as the source:<br><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-2_i-1024x232.png\" alt=\"\" class=\"wp-image-38895\" width=\"944\" height=\"214\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-2_i-1024x232.png 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-2_i-300x68.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-2_i-768x174.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-2_i-1536x348.png 1536w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-2_i-400x91.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-2_i-500x113.png 500w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-2_i.png 1728w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><figcaption>Bild 2: Select customer list as source<br><br><br><br><\/figcaption><\/figure><\/div>\n\n\n<p><br>3. The list must be uploaded as a .CSV or .TXT file. If you use <a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a> or a similar program for your newsletter, you can also extract the source data for your target group here. The main IDs mentioned must follow a <a href=\"https:\/\/www.facebook.com\/business\/help\/2082575038703844?id=2469097953376494\">certainn file formatting<\/a> so that Facebook can process them. <br><br>Then click &#8220;Next&#8221; to proceed to the next step.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-3-1024x801.png\" alt=\"\" class=\"wp-image-38898\" width=\"908\" height=\"710\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-3-1024x801.png 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-3-300x235.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-3-768x601.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-3-1536x1201.png 1536w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-3-400x313.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-3-1406x1100.png 1406w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-3-500x391.png 500w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-3.png 1974w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><figcaption>Bild 3: Prepare customer list<br><\/figcaption><\/figure><\/div>\n\n\n<p><br>4. If your customer list contains information about the value of your customers, you can specify this in the following step (with &#8220;Yes&#8221; or &#8220;No&#8221;).<br><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-4-1024x497.png\" alt=\"\" class=\"wp-image-38901\" width=\"907\" height=\"440\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-4-1024x497.png 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-4-300x146.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-4-768x373.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-4-1536x746.png 1536w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-4-400x194.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-4-500x243.png 500w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-4.png 1746w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><figcaption>Bild 4: Choose whether your customer list contains information about the value of your customers<\/figcaption><\/figure><\/div>\n\n\n<p><br>5. Then upload the file with the customer list and name your target group:<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-5-1024x476.png\" alt=\"\" class=\"wp-image-39190\" width=\"945\" height=\"439\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-5-1024x476.png 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-5-300x140.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-5-768x357.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-5-1536x714.png 1536w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-5-400x186.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-5-500x233.png 500w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-5.png 1776w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><figcaption>Bild 5: Name target group<\/figcaption><\/figure><\/div>\n\n\n<p><br><strong>Tip:<\/strong> If the customer list consists of only one ID (such as the email address), you can also simply copy and paste the values. This saves creating a formatted file. Just select the &#8220;Copy and Paste&#8221; option and paste the info using &#8220;Copy and Paste&#8221;:<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-6-1024x530.png\" alt=\"\" class=\"wp-image-39193\" width=\"985\" height=\"510\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-6-1024x530.png 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-6-300x155.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-6-768x397.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-6-1536x795.png 1536w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-6-400x207.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-6-500x259.png 500w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-6.png 1790w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><figcaption>Bild 6: Copy and paste values<\/figcaption><\/figure><\/div>\n\n\n<p><br>6. Once the file or the individual IDs are uploaded, you will receive a message from Facebook telling you if all the information has been processed or if corrections are needed. If the list has been successfully processed, you can finally create the Lookalike Audience. To do this, click on the &#8220;Create a Lookalike Audience&#8221; field.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-7-1024x696.png\" alt=\"\" class=\"wp-image-39196\" width=\"874\" height=\"594\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-7-1024x696.png 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-7-300x204.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-7-768x522.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-7-1536x1044.png 1536w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-7-400x272.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-7-1619x1100.png 1619w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-7-500x340.png 500w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-7.png 1804w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/><figcaption>Bild 7: Create Facebook Lookalike Audience<\/figcaption><\/figure><\/div>\n\n\n<p><br>7. In the next window, the source target group is already selected. You only have to define the desired location of the target group (here Germany) and select the size of the Lookalike Audience. Then you can create the target group:<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-8-1024x583.png\" alt=\"\" class=\"wp-image-39199\" width=\"928\" height=\"528\" srcset=\"https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-8-1024x583.png 1024w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-8-300x171.png 300w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-8-768x437.png 768w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-8-1536x874.png 1536w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-8-400x228.png 400w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-8-1920x1093.png 1920w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-8-500x285.png 500w, https:\/\/weventure.de\/wp-content\/uploads\/2021\/02\/Step-8.png 1992w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><figcaption>Bild 8: Define target group location and size<\/figcaption><\/figure><\/div>\n\n\n<p><br>Wondering what <a href=\"https:\/\/de-de.facebook.com\/business\/a\/custom-to-lookalike-audiences\">lookalike audience size<\/a> to choose? The smaller the audience percentage, the higher the similarity of new users to your customer list.<\/p>\n\n\n\n<p>In addition to this Lookalike Audience feature, it is also possible to analyze common interests of a user group with the Facebook Audience Insights tool. Read our blog article Facebook Audience Insights: <a href=\"https:\/\/weventure.de\/blog\/facebook-audience-insights-schritt-fuer-schritt-anleitung\">Step-by-step guide <\/a>to learn how you can easily implement this. <\/p>\n\n\n\n\n\n    <div id=\"wv-block_634d73fddc327\"\n         class=\"wv-block wv-block-buttons wv-show wv-d-bottom container  aligncenter\"\n         style=\"\">\n\n                    <a href=\"#contact-form\" target=\"_self\"\n               class=\"btn btn-secondary\">Free Social Media analysis!<\/a>\n        \n\n        \n\n    <\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background wv-custom-separator is-style-default\" style=\"background-color:#2fa8e1;color:#2fa8e1\"\/>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\"><br><strong>Conclusion<\/strong>: The Lookalike Audience function offers advertisers a fast and effective method of finding suitable new customers. The prerequisite for using the function is the availability of a data source on the basis of which Facebook can create a lookalike target group, i.e. a group of users that is particularly similar to the people who have previously interacted with your brand. Various data sources, such as your website or your Facebook or Instagram profile, can be used for this purpose.<\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\">Do you need help with your Facebook targeting? Our social media advertising experts are happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook offers advertisers various ways to acquire new customers driven by data. One of them is the Lookalike Audiences feature. With Facebook Lookalike Audiences, you can reach users who are particularly similar to your existing customers in terms of important characteristics. This increases the likelihood of generating high-quality leads or purchases. But how do you [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":18845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1262],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v20.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Attract new customers with Facebook Lookalike Audiences | WEVENTURE<\/title>\n<meta name=\"description\" content=\"We&#039;ll show you how to win new customers with Facebook Lookalike Audiences here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weventure.de\/en\/blog\/facebook-lookalike-audiences\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Lookalike Audience: Create audience based on a customer list\" \/>\n<meta property=\"og:description\" content=\"We&#039;ll show you how to win new customers with Facebook Lookalike Audiences here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weventure.de\/en\/blog\/facebook-lookalike-audiences\" \/>\n<meta property=\"og:site_name\" content=\"WEVENTURE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WEVENTURE-122384735128747\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-27T15:43:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-17T15:26:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weventure.de\/wp-content\/uploads\/2020\/11\/nick-fewings-bEEtTHwOU7k-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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