{"id":24972,"date":"2021-01-15T16:55:54","date_gmt":"2021-01-15T15:55:54","guid":{"rendered":"https:\/\/weventure.de\/?p=24972"},"modified":"2022-10-28T14:11:51","modified_gmt":"2022-10-28T12:11:51","slug":"phrase-match-modifier-the-fifth-keyword-option","status":"publish","type":"post","link":"https:\/\/weventure.de\/en\/blog\/phrase-match-modifier-the-fifth-keyword-option","title":{"rendered":"Phrase Match Modifier: The fifth keyword option"},"content":{"rendered":"\n
The Phrase Match Modifier is an (unofficial) keyword option that allows marketers to target relevant keywords even more accurately.
In general, keywords and search phrases are the be-all and end-all of a successful search campaign on Google Ads. However, the possible official keyword options are surprisingly rigid constructs that put clear limits on marketers. We will introduce you to the Phrase Match Modifier below, which will allow you to significantly reduce your wastage in the future.<\/p>\n\n\n\n
Anyone who uses Google Ads knows the keyword options inside out.<\/p>\n\n\n\n
Google gives us marketers the opportunity to determine which search queries trigger the delivery of an ad. The better the match between search intent and keyword, the higher the probability of success of your advertising measures. This means your conversion rate increases and the click costs decrease.<\/p>\n\n\n\n
However, strong, restrictive broadcasting measures can limit the reach of the ads. For example, if you only use the Exact Match<\/strong> option to perfectly match search intent and ads, you avoid wastage (and cost). But have you really thought about every keyword variation? And can you keep track of your Google Ads account with so many keywords?<\/p>\n\n\n\n We also know from experience that low wastage often contains a lot of new potential.<\/p>\n\n\n\n And it is at this point of your consideration that the usual juggling with Google Match Types begins and sooner or later the first question arises: Because your problem to include the keywords as flexible as necessary and at the same time as rigid as necessary can’t be solved by the usual match types.
Can I combine keyword options? <\/p>\n\n\n\n
<\/p>\n\n\n\nCan keyword options be combined?<\/h2>\n\n\n\n