{"id":24983,"date":"2021-01-13T11:03:09","date_gmt":"2021-01-13T10:03:09","guid":{"rendered":"https:\/\/weventure.de\/?p=24983"},"modified":"2022-10-28T14:25:37","modified_gmt":"2022-10-28T12:25:37","slug":"content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/weventure.de\/en\/blog\/content-marketing-strategy","title":{"rendered":"6 tips for a successful content strategy"},"content":{"rendered":"\n
In this strategy guide, we’ll explain how you can explore a content marketing strategy with 6 simple questions and place the right content types along your the customer journey.<\/p>\n\n\n\n
Most companies underestimate how important good content is in the performance marketing mix. In the B2B segment, products requiring explanation with a high level of research are particularly well suited to “warming up” potential target groups for a campaign goal elsewhere. A well thought-out content strategy can thus quickly establish itself as a profitable channel for lead generation<\/strong>.<\/p>\n\n\n\n Regardless of this, relevant content should be part of any full funnel performance marketing strategy<\/a> anyway. It is the “red glue” of communication between the performance channels SEO, SEA and social media. One thing a content marketing strategy certainly isn’t, however, is just writing a company blog. How exactly can a content marketing funnel or content marketing strategy actually be defined? Many marketing departments would say: “We write a newsletter and a blog, our content marketing is flourishing”. However, we would not attest to a strategy or a funnel here. A good content strategy that follows a funnel logic should always be organized in a holistic content marketing funnel<\/strong>. This can be defined as follows: <\/p>\n\n\n\n Basically, we adapt the AIDA funnel<\/strong> to a content marketing strategy and then define the objective, target group and appropriate content types. These are then assigned to the respective phases (TOFU, MOFU & BOFU), as well as the performance marketing channels (e.g. Facebook, Google, Pinterest) of the corresponding phases. As is so often the case, the first step at the beginning of any measure is to define the goal. If you don’t know where you want to go, you don’t even need to start. This applies all the more to extensive projects. A content marketing strategy is quickly an infrastructure that grows over years and through a wide variety of channels. The question of why should therefore be asked with the highest priority from the beginning.<\/p>\n\n\n\n The following questions will help you set a goal:<\/p>\n\n\n\n After you have defined and quantified your objectives in the performance channels, it is important to answer more precisely who you want to reach in the first place. We recommend defining so-called buyer personas<\/a> for this purpose. Our best practice provides for 3-5 buyer personas, which you should create at least in a short version. How this looks like, we have recorded on a Buyer Persona Card from WEVENTURE (see graphic below). When creating such a Buyer Persona, we always ask ourselves the following questions:<\/p>\n\n\n\n We like to use the so-called Facebook Audience Insigh<\/a>t<\/a>s<\/a> (a great guide from WEVENTURE) as well as Google Analytics demographic characteristics<\/a> to find ideas. This allows us to evaluate our own data on the target group, but also to take a closer look at the social media presence of the competition.<\/p>\n\n\n
<\/p>\n\n\n\n\n\n What is a content marketing strategy?<\/h2>\n\n\n\n
<\/p>\n\n\n\n6 questions to help you explore your perfect content marketing funnel:<\/strong>
<\/h2>\n\n\n\n1. What is my goal?<\/h3>\n\n\n\n
2. Who is my buyer persona or target audience?<\/h3>\n\n\n\n