{"id":25714,"date":"2021-01-22T14:46:44","date_gmt":"2021-01-22T13:46:44","guid":{"rendered":"https:\/\/weventure.de\/?p=25714"},"modified":"2022-10-14T16:35:53","modified_gmt":"2022-10-14T14:35:53","slug":"geographic-targeting","status":"publish","type":"post","link":"https:\/\/weventure.de\/en\/blog\/geographic-targeting","title":{"rendered":"Geographic targeting: Optimal targeting of Google Ads"},"content":{"rendered":"\n
Geographic targeting allows you to target ads to specific locations and explicitly exclude others. This allows you to target your audience more precisely and increase your return on investment. We’ll show you how to reduce and control wastage with geographic targeting!<\/p>\n\n\n\n
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This is what awaits you:<\/h2>\n\n\n\n
What does geographic targeting mean?<\/li>
Why you should use geographic targeting<\/li>
What are the settings?<\/li>
Exclude locations<\/li>
Which is the right setting for me?<\/li><\/ul>\n\n\n\n
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What does geographic targeting mean?<\/h2>\n\n\n\n
Nowadays, we are always and everywhere online with our smartphones. This also means that more and more people are searching for offers and services while on the move. As users, we expect the search to show offers that are actually available. If a user is looking for dog food in Germany, he will hardly find an ad from a provider that does not deliver to Germany helpful.<\/p>\n\n\n\n
With geographic targeting, you can define in Google Ads the locations where your ads are to be broadcast and the locations where they are not.<\/strong> Locations can be countries, regions, cities or even certain radiuses of a selected location. Google Ads takes into account the location of the user or the users who are interested in this location, depending on the alignment method. Where exactly the difference lies, we will explain in the next sections. In general, you can add up to 1000 different locations to your Google Ads account, via bulk or select method.<\/p>\n\n\n\n
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Why you should use geographic targeting:<\/h2>\n\n\n\n
Wondering about the benefits behind it? Geographical targeting allows you to define your target group more precisely and thus avoid wastage. If you don’t deliver to certain regions, for example, it’s hardly worthwhile to place ads in these regions. If, on the other hand, you select specific locations in which your ads are to be broadcast, you will reach precisely those users who belong to your potential customers. This means that you can target your ads more effectively, which can lead to an increase in conversion rates <\/strong>and ultimately increase your<\/strong> return on investment (ROI)<\/strong>. We therefore strongly recommend that you add suitable locations to your campaigns.<\/p>\n\n\n\n
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What are the settings?<\/h2>\n\n\n\n
Google offers various location settings, which we will explain to you below. It is important that you ask yourself at the beginning whether your potential customer is frequently or currently at a certain location or whether a pure interest in the location is sufficient.<\/strong> Interest would exist, for example, if someone is looking for a hotel in Paris but lives in Berlin. So he is neither frequently nor now in Paris, but is interested in a service there.<\/p>\n\n\n\n
The following setting options regarding the locations are available for you to choose from:<\/p>\n\n\n