{"id":48434,"date":"2021-09-28T14:50:26","date_gmt":"2021-09-28T12:50:26","guid":{"rendered":"https:\/\/weventure.de\/?p=48434"},"modified":"2023-02-02T11:17:19","modified_gmt":"2023-02-02T10:17:19","slug":"blackhat-seo","status":"publish","type":"post","link":"https:\/\/weventure.de\/en\/blog\/blackhat-seo","title":{"rendered":"Blackhat-SEO: The dark side of SEO"},"content":{"rendered":"\n
In the world of search engines, there are many strategies and measures to make your website better for users and search engines. But can the search engines be outwitted by clever tactics? We show you the dark side of SEO and its dangers.
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Yes, there are ways to trick search engines. And Blackhat SEO falls precisely into this category. Blackhat SEO are techniques that are designed to cheat search engines and disregard Google’s guidelines.\u00a0<\/p>\n\n\n\n
These techniques are not approved by search engines and may well lead to penalties from Google<\/a> itself. We at WEVENTURE strongly discourage the use of Blackhat SEO<\/strong>. However, we would like to clarify which strategies fall under Blackhat SEO so that you can avoid them for your website. Hidden content refers to…you may have guessed it already: Content that ist hidden or disguised. Keywords are made invisible to users on the page, for example a word in blue writing on a blue background. This tactic was especially popular in the early days of search engine optimization in order to include the keyword as often as possible on the page and thus improve the ranking. However, through several updates, Google has now become so smart that it recognizes and penalizes hidden content. At this point, a successful content strategy<\/a><\/strong> is clearly better.<\/p>\n\n\n\n <\/p>\n\n\n\n Keyword stuffing is extremely unfriendly for both users and search engines. With keyword stuffing, the keyword is packed excessively and in spammy form into the content part of the page. For example, if you run a muffin website and formulate the following text, you are clearly using keyword stuffing: : <\/p>\n\n\n\n >><\/em>The muffins from our muffin factory Muffin-Fein are the best muffins of all the muffins available in L\u00f6hnsdorf..<<<\/p>\n\n\n\n This is not only frustrating to read, but is also punished by search engines. With the Penguin update in 2012, Google has put a stop to keyword spamming in particular. The absolutely safest variant to leave the search engine index with your website is the link purchase. If you are aiming to violate Google’s guidelines, you can’t avoid link buying. The special thing about backlinks<\/strong> is that you have to earn them for your own website<\/strong>. Clear structures, strong content and a link building strategy<\/a> create incentives<\/strong> for other sites to link<\/strong> to your own site quite voluntarily. Google is clearly against buying backlinks and against link trading. This is a method in which websites with similar content engage in excessive link exchange. Links should have an added value<\/strong> for users and meanwhile Google recognizes very well if many links are set without added value.
<\/p>\n\n\n\n2. Blackhat SEO Tactics<\/h2>\n\n\n\n
Hidden Content<\/h3>\n\n\n\n
Keyword stuffing<\/h3>\n\n\n\n
<\/p>\n\n\n\nLink purchase and linktrading<\/h3>\n\n\n\n
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