{"id":62459,"date":"2022-11-25T11:45:00","date_gmt":"2022-11-25T10:45:00","guid":{"rendered":"https:\/\/weventure.de\/?p=62459"},"modified":"2023-01-31T13:38:27","modified_gmt":"2023-01-31T12:38:27","slug":"black-friday-statistics","status":"publish","type":"post","link":"https:\/\/weventure.de\/en\/blog\/black-friday-statistics","title":{"rendered":"Black Friday: Statistics and facts about the crazy shopping day"},"content":{"rendered":"\n
Big discount campaigns, steadily increasing sales in the billions and (online) shops that almost collapse under the onslaught \u2026 That’s how we imagine Black Friday. But surprisingly, sales declined for the first time last year. What could be the reason for this? Has Black Friday lost its magical appeal? And how much do you really save when you shop around Black Friday? We took a closer look and venture a forecast for this year’s price battle.<\/p>\n\n\n\n
Black Friday originates from the USA. The term first appeared around 1966 and has since described the Friday after Thanksgiving, when retailers advertise big discounts. In Germany, shops have been using Black Friday for their campaigns since 2013.
Over the years, the discount campaign has been supplemented by Black Week or Black Friday Week (the week before Black Friday) and Cyber Monday (the Monday after Black Friday as a campaign day for online shops). Mainly for reasons of trademark law (the term “Black Friday” is partly protected), you can also find variations of the designation with various brands, e.g. as Red Friday or Orange Week.<\/p>\n\n\n\n
The German Retail Association (HDE) had predicted sales of 4.9 billion euros for Black Friday and Cyber Monday 2021 and thus a sales increase of 27 % compared to the previous year. Contrary to all expectations, however, the trend was clearly downward: retailers even recorded 19 % less sales overall than a year earlier.
This development was also felt in the USA: after a record turnover of 9 billion US dollars in 2020, it was “only” enough for 8.9 billion in 2021. That doesn’t seem like a big drop at first, but after the growth of at least one billion per year since 2016, it was still a clear setback.
The explanation for this is quite simple: if a retailer offers the product of their choice at a good price thanks to a discount campaign, consumers will jump at the chance – regardless of whether it is Black Friday or not. Since more and more promotions are spread out over a longer period of time, the impact on the day after Thanksgiving is no longer as strong.<\/p>\n\n\n\n\n\n