Cold calling<\/strong> via dialogue and outbound marketing or telemarketing (but please note the legal framework conditions here: Cold calling is prohibited in B2C marketing, for example, but permitted in B2B marketing under certain circumstances).<\/li>\n<\/ul>\n\n\n\nAlthough leads are no guarantee that people will actually buy a product or use a service, as a company you still have a foot in the door. After all, a lead shows a basic interest in the brand and its offerings. And when we generate qualified leads, it’s more than just data collection. The information we collect helps us to better understand our prospects and their wishes, needs and challenges. Especially in terms of customer lifetime value<\/strong> (CLV) – a metric that also includes the future value of customers – leads are very valuable: if we know our customers and make them relevant offers that fit their interests and life stages, they are more likely to remain loyal customers<\/strong> in the long run.<\/p>\n\n\n\n \n\n\n\nConclusion<\/h2>\n\n\n\n Content marketing is an excellent way to generate quality leads. It is important to convince potential customers with high-quality content and to offer them real added value. After all, our leads “pay” with their data – so they should receive a corresponding value. Leads are not a guaranteed conversion, but if we generate and maintain them in a systematic and sustainable way, they are an essential first step on the way to a long-term and good customer relationship.<\/p>\n","protected":false},"excerpt":{"rendered":"
Storytelling instead of facts: Companies now invest a lot of time and budget in high-quality content marketing. Because good content can help generate valuable leads – and ultimately motivate potential customers to buy. How do you do that? You can find out here. What to expect Leads are one of the most valuable currencies in […]<\/p>\n","protected":false},"author":28,"featured_media":63967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[7536],"tags":[],"acf":[],"yoast_head":"\n
Generate leads with content marketing | WEVENTURE<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n