{"id":64229,"date":"2023-01-20T14:06:53","date_gmt":"2023-01-20T13:06:53","guid":{"rendered":"https:\/\/weventure.de\/?p=64229"},"modified":"2023-01-31T13:33:31","modified_gmt":"2023-01-31T12:33:31","slug":"what-is-a-buyer-persona","status":"publish","type":"post","link":"https:\/\/weventure.de\/en\/blog\/what-is-a-buyer-persona","title":{"rendered":"What is a buyer persona and why is it so important?"},"content":{"rendered":"\n
Create a buyer persona and optimise your business – this could be an advertising slogan for buyer personas. And even if it sounds a bit trite, there is some truth to this statement: with personas, you get to know your target group in a completely new way and can target your marketing activities more precisely. What exactly is a buyer persona and how do you create one? Find out here!<\/p>\n\n\n\n
If you want to sell products and services successfully online, you first have to reach potential customers. So far, so clear. But how do I best reach these people? Who shops what, when and through which channels? What interests, needs and even fears do my potential customers have? What do they need, although they may not even know it yet? In short: What makes my target group tick?
We notice: Only those who know and understand their target group can communicate in a targeted manner and optimally promote their products or services. In addition to the classic target group analysis, the development of one – or, depending on requirements, several – buyer personas can be essential for the success of a company. \u2026 The development of a what?<\/p>\n\n\n\n
A buyer persona is a fictional but realistic person from a target group. A good buyer persona is based on socio-demographic and psychological data as well as information around actions, media use and more. From all this information we create a person who is representative of a target group and has a name, a job, maybe a family and definitely needs, fears and desires.<\/p>\n\n\n\n
A target group is a section of the overall market and usually describes all people who are potentially interested in buying a specific product or service. But no matter how much we narrow down and filter using socio-demographic and psychographic characteristics, the target group remains a faceless and very heterogeneous mass.
A buyer persona, on the other hand, is not a cross-section of people, but a single person with pain points, goals and personal characteristics. Personas are thus a further development of the target group, making it more tangible and giving it a concrete face.<\/p>\n\n\n\n
A buyer persona is therefore by no means something you shake out of your sleeve at the drop of a hat. It is far too important for that.<\/p>\n\n\n\n
Only those who know their customers can give them what they really want and need. This is especially important since the internet is contributing more and more to the turnover of many companies every year: there are thousands of online shops competing for customers. In order to convince potential buyers and address them with relevant information, you have to know your target group. That’s why buyer personas are a valuable tool for all areas of marketing.<\/p>\n\n\n\n
We don’t create a buyer persona to make a nice-sounding profile with a few nice pictures and a stylish design and then print it out to hang in our meeting room. Although you can certainly do that. Our goal is not to do marketing for a faceless crowd. Instead, we want to ask, “What would our buyer persona Daylan Schmidt think of this newsletter? What added value does this issue have for Daylan?”<\/p>\n\n\n\n
The more concrete our persona is and the better we know them, the more targeted we can tailor our marketing strategy to them. Ultimately, we can better reach our potential customers at all stages of the marketing funnel<\/a> and build long-term relationships based on understanding.<\/p>\n\n\n\n So in the end only the marketing department has anything to gain from buyer personas? Far from it! If they are done well and used sensibly, all kinds of departments in the company can benefit from personas.<\/p>\n\n\n\nAdvantages and benefits of a buyer persona<\/h3>\n\n\n\n
\n