Facebooks Video Best Practices<\/a> we implemented the following points: <\/p>\n\n\n\n<\/p>\n\n\n\n
1. Create videos for stories in portrait format<\/strong>
All videos were created in portrait format. Since stories are displayed on the smartphone in portrait format, videos should always be adapted to this format. In this way, the product can be displayed over the entire screen, important detail elements can be better highlighted.<\/p>\n\n\n\n<\/p>\n\n\n\n
2. Put the product in focus<\/strong>
The focus of the video should always be on the product. The product is the hero of the video.<\/p>\n\n\n\n<\/p>\n\n\n\n
3. Keep videos short<\/strong>
Videos should be reduced to the essential and kept as short as possible. The attention span for stories is short, so the core message must be conveyed in a few seconds.<\/p>\n\n\n\n<\/p>\n\n\n\n
4. Place product and brand right at the beginning of the video<\/strong>
Due to the low attention span, the brand and product should be visible right at the beginning of the video. The user should immediately understand who is communicating.<\/p>\n\n\n\n<\/p>\n\n\n\n
5. The video must also work without sound<\/strong>
Many Instagram users consume stories without sound. Accordingly, videos should also work without it. If necessary, subtitles can be used.<\/p>\n\n\n\n<\/p>\n\n\n\n
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By taking these factors into account, Maison H\u0113ro\u00efne was able to achieve significant success with story ads. For example, Facebook and Instagram video ads proved to be significantly more attention-grabbing: they generated 40 times as many clicks as static photos. In addition, the videos also achieved significantly more conversions: 84 purchases were generated via moving image stories, while image ads were only able to convert two purchases in the same period.<\/p>\n\n\n\n
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\n\n\n\nConclusion: <\/strong>Used correctly, great results can be achieved with Facebook and Instagram video ads. But there are important factors to consider: videos should always be created in portrait format, the respective product must be in focus and the brand should be placed right at the beginning. By following these rules, our performance marketing team was able to help Maison H\u0113ro\u00efne to use story ads as a successful placement.<\/p>\n\n\n\n
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