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Search Engine
Advertising

Profitable campaigns are structured and data-based

Due to its high pace of innovation and complexity, it is becoming more and more difficult to use search engine marketing in an economical fashion. We are the agency for Google Ads, Bing Ads and Yandex.direct with more than 15 years’ worth of experience.

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Our specializations

Search Engine Advertising

The guarantee of high-quality traffic. With SEA campaigns, you optimize the visibility of your website in the paid search results of Google Ads, Bing Ads and Yandex.direct. To this end, we will take care of a professional campaign setup, keyword research, optimization of ad texts and formats, bid management as well as the constant expansion of your search campaigns.

Display Advertising

Keeping your brand always in focus. With display advertising, you increase the awareness of your company and brand through visually strong display campaigns in the world’s largest display network and in the most relevant media of your target groups (Google GDN). We guarantee a careful selection of placements and combine those with data-driven Programmatic Advertising algorithms of our partners.

Google Shopping

Selling products like real market leaders. With shopping campaigns, you place your products in the world’s most important product catalog: Google Shopping. We will ensure a best-practice setup and management of your feed and campaigns and guarantee a constant quality management of your ads. The quality of your product feeds will always be our priority.

YouTube

Make your presence felt on the second largest search engine in the world. YouTube campaigns strengthen your marketing strategy in the so-called upper funnel. Moving image campaigns add to your brand building and provide for crucial Assisted Conversions (view-through conversions). We will take care of the conception, creation and targeting of data-driven YouTube campaigns for the following formats: video display, overlay ads and bumper ads.

App Marketing

Mobile only instead of mobile first. Pursuing a professional strategy for app marketing in the Google Play Store and Apple App Store, you can achieve more downloads and app interactions. We will take care of both App Store Optimization (ASO) and paid placement of your app in the App Store or through Google Ads and Facebook Ads. Using special ad formats for apps, we will achieve excellent results across platforms.

Programmatic Advertising

Your data is worth being used. By taking advantage of Programmatic advertising, you can optimize your ads dynamically and in a data-driven fashion. We will always make sure to book the most profitable advertising spaces across platforms using standard DSPs (demand-side platforms). We will optimize your campaigns in real time based on interactions, conversions and third-party data. Google Marketing Platform with Search Ads 360, Display 360 and Video 360 will support us in this task.

Entrepreneurial, structured and
data-driven

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Goals define smart strategies

We will translate your corporate goals into smart digital strategies. As part of our cooperation, we will challenge the status quo of your online sales channels every single day.

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Structures build digital foundations

We make sure that your future strategies will be based on solid foundations. For us, measurability and scalable structures provide the basis for successful projects.

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Data optimize our experience

We combine excellent measurability of data with 15 years’ worth of experience. When optimizing your campaigns, key performance indicators (KPIs) will shape our creative decision-making processes.

We are among the best Google Ads agencies in DACH. All of our employees are certified and receive regular training. As our customer, you will benefit from special industry insights and services through our Google direct team.

As a certified Facebook blueprint partner, we are always in close communication with our Facebook direct team. All of our employees are regularly trained in the latest products. You will benefit from our direct line to Facebook.

As a member of the German Association for the Digital Economy (BVDW), we can be counted on as a committed partner. We take part in all discussions of current industry developments in a proactive and critical way. By serving on important committees, we ensure to always stay up to date.

As a Bing Ads Accredited Professional, we are one of the most important Bing Ads agencies. All of our employees are trained and certified. Our Bing agency team will always be available to answer any queries.

How to translate clicks into loyal clients

01. Definition of your SEA goals

We will translate your individual business goals into a holistic SEA strategy. We will study the market environment by performing a product and competitive analysis. A keyword and target group analysis will build the foundation for an in-depth understanding of reach, clicks and costs. On this basis, we will define your SEA goals and develop them into a smart strategy.

02. Structuring of your SEA campaigns

We will translate our common ambitious goals into a best-practice SEA campaign structure. Balancing the right ratio of campaigns, ad groups and keywords will play an important role in the process. It goes without saying that we will also provide for excellent tracking and setup settings. By doing so, we will lay the groundwork for a scalable structure.

03. Evaluation and optimization

In the daily optimization of your campaigns, we will provide for a data-driven bid management. Automated A/B testing and script optimizations will ensure a self-sustaining infrastructure of innovation in campaign management. The WEVENTURE Reporting Center will serve as an important database for optimization decisions.

We are SEA experts
with passion

Successful SEA campaigns require a partner at eye level who really understands search engines and their algorithms. In order to achieve our goals, we will communicate clearly, transparently and with empathy. Our hands-on mentality will reflect our high business standards and ambitions at any time.

 

Julia Haase
Julia Haase Team Lead SEA

Julia is a keynote speaker and can be booked for your upcoming digital event! learn more

Miguel Santos
Miguel Santos Projektleiter WECADEMY

Justyna Kaczorek
Justyna Kaczorek Digital Marketing Manager

Viktoria Adamus
Viktoria Adamus Digital Marketing Manager

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