Reaching the right target group at the right time at the right place is simply not possible without excellent web analytics. And running data-driven performance campaigns? Also unthinkable. We are the agency for Google Analytics, Google Tag Manager and data and web analytics.
Making better decisions through data. With Google Analytics, you lay the foundation of every project in web analytics. We will assume a professional setup and ensure best-practice settings management in data views, filters and tracking pixels. It is standard market practice for us to perform regular audits and monitoring of your Google Analytics infrastructure.
Smart pixels collect data. Google Tag Manager enables professional management of your tracking pixels – while allowing for maximum performance of page speed. We ensure a professional set-up and make sure that all tracking pixels are regularly maintained and checked for functionality. To this end, whenever useful, we will write individual tracking scripts. It is standard market practice for us to perform regular audits and monitoring of your Google Tag Manager infrastructure.
With a holistic customer journey analysis, you provide a basis for correct budget decisions in your performance marketing mix. We will help you to better understand how many – and which – touchpoints your users have had with your product, your brand or your company. To this end, Attribution in Google Analytics and the Adtriba attribution model will serve as our data basis.
Attribution is your competitive advantage. Attribution models in Google Analytics and Adtriba can go a long way towards helping you further professionalize your online marketing. We will advise you in moving from last-click attribution via a position-based attribution model through to a data-driven and algorithmic attribution model. Stop making wrong budget decisions by establishing the right attribution model in your marketing mix.
In summer 2023, Universal Analytics will be abolished and the new GA4 will take over. New facelift, more data control and the possibility to compile reports to your own requirements are the most significant changes. You have not yet converted your Google Analytics Property to GA4? Then you should not lose time – otherwise all historical data will be lost on the day of the changeover. We will be happy to support you!
Concentrating on the essentials. The development of smart scripts and automation in campaign management and reporting allow us to focus on what matters most: controlling your campaigns. We will develop individual tracking pixels, cookies, Adtech tools and Google Ads scripts for more campaign automation. In our projects, we will challenge recurrent manual processes and create automated solutions through Adtech.
We are among the best Google Ads agencies in DACH. All of our employees are certified and receive regular training. As our customer, you will benefit from special industry insights and services through our Google direct team.
As a certified Facebook blueprint partner, we are always in close communication with our Facebook direct team. All of our employees are regularly trained in the latest products. You will benefit from our direct line to Facebook.
As a member of the German Association for the Digital Economy (BVDW), we can be counted on as a committed partner. We take part in all discussions of current industry developments in a proactive and critical way. By serving on important committees, we ensure to always stay up to date.
Adjust is our official partner for app marketing and app tracking. Our employees are officially certified as Essentials. At the same time, our partners may benefit from individual agency support.
Successful web analytics requires a partner at eye level who really understands data and users. In order to achieve our goals, we will communicate clearly, transparently and with empathy. Our hands-on mentality will reflect our high business standards and ambitions at any time.
Bettina is a keynote speaker and can be booked for your upcoming digital event! About the keynote speaker
Enrico is a keynote speaker and can be booked for your upcoming digital event! About the keynote speaker
