A SEO relaunch is a complete overhaul and republishing of a website. To ensure that existing rankings are not lost, clean redirects from the old site must be used. An SEO relaunch often includes new structures, new designs and of course seo-optimized content.
First of all, it is necessary to clarify: How is the “old” page structured? Should the structure be retained?
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Who is the new website for? Who is it intended to reach? What kind of person potentially buys my products?
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Which existing texts already rank well and urgently need to be reflected on the new page?
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When should website owners think about an SEO relaunch? Strategic reasons can be, for example, a change in the target group, poor user experience or the revision of the service portfolio. Often the existing infrastructure or the design of the website is so outdated that a relaunch is an easier solution. In addition, primarily SEO-related reasons, such as a lack of traffic or a low conversion rate, can be the deciding factor for an SEO relaunch. A successful website relaunch should always be accompanied by an SEO expert.
An SEO relaunch is necessary when a website performs poorly in various search engine relevant areas. Improved usability and design often go hand in hand with better rankings and traffic.
An SEO relaunch should always be well prepared. From the beginning it is important to communicate well with the different teams (design, development, SEO, content). A clean forwarding overview, as well as clearly defined goals of the new website are among the basics. Otherwise, in the worst case, there is even a risk of losing visibility.
This complex task is performed by our professional and experienced experts. All SEO managers at WEVENTURE use a checklist of technical requirements for a website. Based on this list, we evaluate and check possible optimization potentials.
Keep your rankings.
Redirects can be used specifically to transfer already existing rankings from an old domain to a new one. When moving to a new website, Google recommends the use of permanent redirects (301 redirects) in the htaccess file.
Your users come first.
Even with an SEO relaunch, it is important to think about the users of the website first. Especially with new UX/UI design, it is important to test how intuitive the new page is. Because even if the site is seo-technically optimized, it is not much use in the end if it is not user:inside friendly designed.
A complete relaunch is a big project. That’s why it’s even more important that all teams regularly communicate ideas and problems. Through regular feedback loops, as well as topic-specific Slack channels for all participants, we avoid misunderstandings and create digital successes together!
