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A/B Tests for Maximum Performance

Eine rote Fläche rechts und blaue Fläche links. Rechts der Buchstabe A, links der Buchstabe B, als Symbolisierung des A/B-Tests.

In digital marketing, success often hinges less on grand visions and more on small details. A single button, headline, or image can determine whether users click—or bounce. That’s where A/B testing shines: with clear hypotheses and a structured approach, you can uncover performance gains that would otherwise stay hidden in day-to-day operations. But A/B testing is […]

Zero-click searches: Old phenomenon, new challenges

Eine Over-the-Shoulder-Aufnahme einer Person, die auf die Startseite von Google blickt. Zero-Click-Suchen auf der Suchmaschine sind ein immer häufigeres Phänomen.

Zero-click searches are no longer a niche occurrence—they’re shaping the way we find information online. While in the past only simple answers like the time or weather appeared directly in search results, today Google & others deliver complex solutions: AI-powered responses (AI Overviews, AI Mode) to queries, without users ever needing to visit a website. For […]

Guerrilla Marketing: Your Creative Secret Weapon Against Ad Fatigue

Be honest: how often do you ignore ads? You skip YouTube commercials, close banner ads, and scroll past sponsored posts without a second thought. In a world where we’re bombarded with up to 10,000 marketing messages every single day, standing out from the noise feels nearly impossible. Your audience has a massive attention deficit—and that’s […]

More conversions: analyze and optimize the customer journey

Customer Journey

Your Google Analytics dashboard is lighting up, numbers are climbing—but the desired conversion events just aren’t happening. You see users eagerly reading your blog posts, browsing your products, or even creating an account—only to vanish right before the finish line. Like a traveler studying a fascinating map, only to lose their way just before reaching […]

ChatGPT Shopping – This Is How Your Products Get Noticed

Shopping in a chat window? Sounds futuristic, but it’s already reality. With the new ChatGPT Shopping feature, OpenAI is bringing products directly into the conversation for the first time: users see carousels with images, prices, reviews, and soon likely a direct “Buy” button – all embedded within the dialogue with the AI. Checkout via Shopify […]

Google’s AI Mode – Booking tickets and appointments Now Available

Google KI-Modus (AI Mode) Interface

Google Search is currently undergoing its biggest transformation in over two decades. Google is preparing to replace its classic results page with an entirely new, AI-powered search experience. Not just a widget. Not a test run. A new level of interface. The name of this shift? AI Mode. As of Oct. 7, 2025, AI Mode is […]