Google introduces AI Overviews in Discover – here’s what it means for you
Google continues to expand its AI features: after launching AI Overviews in classic search, the company is now bringing them to the Google Discover feed — initially in the U.S., South Korea, and India. This means that discovering new content on mobile devices will increasingly be shaped by AI-generated summaries. For publishers and content marketers, this is both an exciting and challenging […]
The Google Antitrust Ruling: Implications for SEO and SEA
On September 2, 2025, U.S. District Judge Amit Mehta issued a landmark ruling in the antitrust case against Google LLC: While Google was classified as a monopolist in internet search, the company was able to avoid severe sanctions. The judge prohibited Google from entering into exclusive search engine agreements with device and browser manufacturers, but […]
Duplicate Content – Causes, Risks and Solutions
Duplicate content may sound harmless, but it can quickly become a real stumbling block for websites. When identical or very similar content appears in multiple places online, Google can’t determine which version is the original—and valuable rankings can vanish. This doesn’t just affect large e-commerce sites with thousands of product pages, but also blogs, corporate […]
More conversions: analyze and optimize the customer journey
Your Google Analytics dashboard is lighting up, numbers are climbing—but the desired conversion events just aren’t happening. You see users eagerly reading your blog posts, browsing your products, or even creating an account—only to vanish right before the finish line. Like a traveler studying a fascinating map, only to lose their way just before reaching […]
Yoast SEO Plugin – Guide and Tips
Anyone working with WordPress will inevitably come across the Yoast SEO plugin. It’s one of the most popular tools for making a website search-engine friendly – and for good reason. With just a few clicks, you can edit meta titles and descriptions, optimize URLs, or set pages to “noindex.” The plugin also provides helpful analyses […]
Robots.txt – What You Need to Know
For search engines to understand your website and display the right content, they need clear instructions. That’s where the robots.txt file comes in. Small and inconspicuous, yet a crucial tool—it lets you control which parts of your site can be crawled by search engines and which should be blocked. For website owners, it’s indispensable: it […]
International SEO – Succeeding in cross-border commerce
Digital transformation, increasing online affinity, the global interconnectedness of politics, economy, culture, communication, and environment, as well as the boom in e-commerce, are encouraging more and more companies to think beyond national and even continental borders. But for anyone who wants to actively compete in and shape cross-border commerce, international SEO as a sub-discipline of a successful […]
Understanding and Leveraging Google Search Live
Search Live isn’t just another new Google feature – it’s a bold leap toward a visually intuitive, multimodal AI search experience. Instead of typing keywords into a search bar, you can now point your camera at an object, upload a PDF, or highlight content on your screen – and Google will deliver contextual, real-time answers. This is […]
Social Media as an SEO Power-Up
Your brand’s online visibility no longer depends solely on website content or traditional SEO. The way we search—and the way we’re found—is evolving fast: Google is becoming an AI-powered answer engine through features like AI Mode, AI Max and AI Overviews, while AI chatbots like ChatGPT (with browsing), Bing Copilot, and Perplexity tap into real-time data from across the open […]
AI Texts That Perform – Why Good Content Matters More Than Ever
“Content takes too long, costs too much, and delivers too little.” That’s something we hear from time to time at WEVENTURE. And ever since ChatGPT hit the scene, there’s one question that keeps popping up: “Why should we pay for content if we can just have AI write it for us?” Sure – tools like ChatGPT, Gemini […]