Many companies now rely on external service providers to implement digitization strategies in the form of websites, prototypes or complex e-commerce solutions. Selecting the right provider is of crucial importance here. Because no matter what industry or sector it is: There are truly plenty of providers. This is why companies often find it difficult to make the right decision at the right pace, both in the short and long term. And this decision revolves first and foremost around the following question: Do we trust an agency or freelancers* or freelancers?
When looking for a provider, the focus is usually on criteria such as price/performance, availability, references or recommendations. But people often forget that there are other – and at least as important – criteria that should be used to select a partner for an upcoming digitization project. So that in the end a provider also becomes a genuine partner.
Especially when it comes to resilience and redundancy, (established) agencies differ from freelancers or self-employed people. At WEVENTURE, we regularly come into contact with inquiries or concrete projects in which only a few or none of the above-mentioned 5 points have been “tapped” beforehand.
Especially when companies decide for or against a provider solely for cost reasons, this leads to major budgetary challenges in the course of the project. All too often, follow-up costs are forgotten or ignored. This is precisely our experience as an agency over the past few years: customers who honestly admitted that they had previously turned to the wrong partner because the expenses seemed pleasantly low at first glance.
Important: The right partner is not automatically the cheapest, because low hourly or daily rates are no guarantee of cost-effective completion. Likewise, lump-sum offers or fixed prices do not provide certainty as to whether a project can be completed to the right quality.
Regardless of costs, the decision should fall on the right partner if the following points are given:
Digitization strategies and projects must be viewed holistically by the partner in order to achieve successful results. Therefore, it is important that partners contribute their holistic knowledge and, for example, complement a project professionally with expertise in the areas of SEO, SEA, SMA or tracking. It is precisely these multidisciplinary expert skills that a single freelancer cannot muster in the vast majority of cases.
Having access to many years of cross-industry expertise is a benefit that every company should appreciate. For example, experience from a certain industry can be of surprisingly great benefit when implementing a landing page for projects from other industries.
As a client, the time after the project must also always be planned. Therefore, a methodical approach on the part of the agency is always a guarantee for a structured handover and successful project completion.
If a client places a digitization order with an agency, they need to be confident that redundancy across all teams will mean that projects do not hang on individuals when they are completed.
The last point in particular is a decisive argument for always opting for an agency and against an individual freelancer. Because a (well-positioned!) agency can guarantee manpower leeway much more reliably than – well – a freelancer. According to many of our clients, this lack of redundancy in particular was the decisive point why originally agreed costs were significantly exceeded.
Conclusion: If the decision is between an agency and a freelancer, we recommend the agency in almost all cases for the reasons mentioned above. Because: Whoever decides in favor of an agency like WEVENTURE creates security in the conception and implementation of projects and thus guarantees predictable costs, punctual completion and an extremely high level of quality.
We convinced you to work with an experienced agency for your next digitization project? Great. Then we’d like to give you three good reasons why you should choose WEVENTURE:
*For better readability, we have refrained from using the feminine form in the rest of the text when referring to persons and professions. Of course, we also ask our female readers to feel addressed at all times.