Using anchor tags correctly improves the usability of your website and helps you to be found more easily. However, there are some factors to consider. In this article, we explain what makes a good anchor tag and give you exclusive tips on how to give your anchor texts the right polish!
An anchor tag is actually just a simple HTML tag. It is the part of a text that you can click on to go to a new page. If this page is on your domain, then we are talking about internal links. If the link points to a foreign domain, it is an external link.
Links that point from external pages to ours are called backlinks.
If you would always write the respective URL as a link in a text (e.g. https://www.mydomain.com/directory-1/directory-2), this could disturb the reading flow of your users. Instead, you should ideally place the desired link on one or more words. You can often recognize the anchor tag by the fact that the word is highlighted in blue. As soon as you click on the word or the group of words, the page will open. Ideally, backlinks open in a new tab, so as not to lead users away from the page altogether.
Even if users only see the word, there is a structure behind it that leads to a new URL. An anchor tag is structured as follows:
<a href=“https://weventure.de/blog“>My blogarticle</a>
To check the anchor tags of a website, the tool Screaming Frog SEO Spider is particularly suitable. By entering the URL, pages are crawled and you get information about anchor tags on the page. In our example, we crawled the WEVENTURE website and first we get the web page where the anchor tag is set. In the middle we find the page to which the text module links and on the right the text module itself is displayed.
Good to know!
An anchor text does not necessarily have to link to another page. It can also link to a document or a file. The only important thing here is that the target file has a unique target address.
Anchor tags can be divided into the following types:
In order to understand what makes anchor tags so special and how to use them well, it is important to know how Google crawls web pages. The Google bot works its way through the World Wide Web from link to link and captures the content of the page based on text.
Therefore, if you choose an informative anchor text, you signal to Google what the page behind the link is about. The keyword of the target page should therefore always match the anchor text.
At the same time, users should quickly become aware of what content is waiting for them on the linked page. So the more precisely the anchor text describes the content, the better you can meet the expectations of your users..
Conclusion: How you set your anchor tags is entirely up to you. However, you can always make sure that the text or word in your anchor tag is meaningful. This way Google can better assess the content focus of your page and your users will not be disappointed when clicking on links. If you need support, don’t hesitate to contact us. We are happy to help you!