On July 01, 2023, the time has come: Universal Analytics will no longer collect and store any new data. Six months later, we will also no longer be able to access our previously processed website data. Those who react in time can prevent a major data loss and ensure their competitiveness.
It’s time to switch to Google Analytics 4!
We recommend to integrate Google Analytics 4 via Google Tag Manager on the website. If this has not yet been created, we will do the basic setup..
We create the property for GA4. We also set it up according to the previous Universal Analytics property or translate the previous setup to the possibilities of GA4.
We transfer the events and target events used in the previous analytics and prepare everything for comprehensive and correct data analysis.
We customize e-commerce tracking for GA4 or set it up fundamentally for online shops.
Universal Analytics will no longer collect data as of July 2023, and by the end of the year users will no longer have access to the data previously collected via Analytics. Those who use Google Analytics 360 have a little more time: Here, data will still be collected until July 2024. Since the historical data from Universal Analytics cannot be transferred to the Google Analytics 4 property, it is about time to set up the new Analytics for your own website.
In addition, Google Analytics 4 collects data somewhat differently than Universal Analytics. GA4 is no longer session-based, but focuses on website visitors. Due to this and other changes in the measurement values, the data cannot be easily compared even when exporting the historical data to a BI system.