LinkedIn Ads are paid advertisements placed on LinkedIn. With the help of LinkedIn Ads, companies of all sizes can target the right people for their purposes. Possible goals of LinkedIn Ads include brand awareness, website visits, lead generation and conversions.
LinkedIn is the largest business network in the world. Therefore, LinkedIn Ads, especially in B2B, are one of the best ways to advertise efficiently in online marketing.
Regardless of whether new talents, customers or business partners are to be addressed: There is hardly any other social network where B2B marketing can be carried out with such low wastage. LinkedIn advertising not only offers specific targeting options, but also the possibility to advertise with a strong conversion orientation.
WEVENTURE carries out a LinkedIn Ads support based on a clearly defined process. For this purpose, two of our trained SMA managers first design a holistic LinkedIn strategy. Based on this, our experts set up the campaigns and then manage the LinkedIn Ads. Depending on the performance, the campaign is continuously optimized.
We share our experiences in our case studies. For Zalando we were able to design a successful lead generation with LinkedIn Ads.
The following ad formats are offered by LinkedIn: Conversation Ads, Message Ads, Video Ads, Text Ads, Dynamic Ads and Carousel Ads.
Depending on the campaign goal and target group, the prices for LinkedIn Ads vary, which is why the exact costs are difficult to define. At the beginning of an ad campaign, a bid is submitted. This bid competes in an auction against the bids of competitors who want to reach the same target group. Accordingly, the attractiveness of the target group determines the level of the bid.
The LinkedIn Insight tag is a piece of code that needs to be integrated into the website and allows to optimize campaigns, retarget website visitors and learn more about the target audience.
1. Test different formats against each other
The formats offered by LinkedIn work differently well in the individual funnel steps. Therefore, the different formats should be tested against each other to achieve maximum learning success.
2. Get detailed insights into the performance of your campaigns with demographic data
If you have enough data, you can learn more about the members who clicked on an ad and became leads (such as their job title, career level, and industry) in the Demographics tab in Campaign Manager. This information helps you choose content, target audience, and testing phase.
3. Perform monitoring and optimization
Once the campaign has been set up, it is important to continuously monitor and optimize the campaigns in order to achieve long-term results. Optimizations include adjusting targeting, bids, budgets, and most importantly, lots of A/B testing.
